The Greater Palm Springs Convention & Visitors Bureau (CVB) announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP), the industry-wide accreditation program designed to recognize destination marketing organizations (DMOs) that meet or exceed industry standards.
DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, DMOs communicate to their community, buyers and potential visitors that they have achieved a significant measure of excellence.
“This is an important milestone for our organization and Greater Palm Springs as a destination,” said Scott White, President and CEO, Greater Palm Springs CVB. “We are honored to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”
“By applying for and receiving DMAP accreditation, the Greater Palm Springs CVB has demonstrated a commitment to quality programs and services,” said Shelly Green, DMAP Board Chair. “Earning DMAP accreditation tells the community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”
To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards. The standards set by DMAP cover
a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For information about DMAP visit www.destinationmarketing.org.
About Greater Palm Springs CVB
The Greater Palm Springs Convention and Visitors Bureau (CVB) is the official tourism agency for the entire Coachella Valley, providing sales, marketing and promotional efforts targeted to potential leisure and convention group markets.
The CVB serves more than 1,300 business partners throughout Riverside County’s nine-city region of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella.
Tourism in Greater Palm Springs generates over $5 billion in business sales, and contributes an estimated $450 million in state and local taxes and $343 million in federal taxes. One in four jobs is sustained by the tourism industry, amounting to over 43,000 jobs with an associated income of $1.25 billion. Greater Palm Springs welcomes an estimated 11.5 million day and overnight visitors each year. (*Economic Impact statistics are based on a 2011 research study conducted by Tourism Economics – An Oxford Economics Company).