DESTINATION SERVICES

The Destination Services department is responsible for the planning and execution of events, sales missions, trade shows, sites, client experiences (FAMs), sponsorship fulfillment and portions of CVB-hosted events in support of CVB sales, partnership and administrative activities. The department also organizes and oftentimes executes, pre-booking and pre-planning sites for the Convention Sales team as well as spearheads the Site Experience Program. Client Servicing and Partner referrals round out the general duties of the department.

Ultimately, Destination Services strives to provide exceptional service levels, seamless transition from sales to services, brand messaging consistency throughout all programs and creativity to best highlight Greater Palm Springs both within and outside of the destination.

2020 Objectives, Goals and Key Strategies

As the CVB continues to foster client engagement opportunities, Destination Services assistance has become an integral part of the sales and marketing strategy. This past year resulted in recording-setting results for the teams. Consequently, the department anticipates maintaining the same level of programming in 2020. This will result in:

  • Overseeing 53 programs encompassing 88 events, bringing monthly event planning to 7 events per month
  • Planning and conducting 120 Site Experiences
  • Creating and implementing programs that will improve the Site Experience as well as impact re-bookings
  • Providing service to 175 clients resulting in 1,400 Partner referrals
  • Continuing to improve resources and tools on the Destination Services section of the website
  • Assisting the Convention Sales team with achieving 222,500 total room night bookings
  • Greater Palm Springs Branded Events

    Working closely with the Brand department, messaging will be visually and tactically represented at all events so that clients and Partners, after attending a CVB program, will know and feel the Greater Palm Springs brand. This will be accomplished by use of the following:

    • Client events fashioned around our brand pillars, specifically Health & Wellness and Outdoor Adventure.
    • Templated marketing and collateral material designs
    • Venues that align with the Greater Palm Springs brand in terms of unique spaces, views of the outdoors and high levels of service quality
    • Custom menus, when available, using foods that are indigenous to the destination
    • Beverage offerings with product from our local breweries and distillery and/or custom drink menus
    • Amenities that not only are aligned with the event but have a tie back to the destination
    • Now entering our third year of a three-year contract, our midcentury modern home trade show display will be retired after IMEX America in September 2020, which will bring the need to create a new trade show experience with a theme and design that will be the foundation for seven annual trade shows

     Restaurant Week 2019 Media Preview Event
    Restaurant Week Media Preview

     Oasis Awards 2019
    Oasis Awards

     BNP Meetings Client Experience
    BNP Meetings Client Experience (FAM)

     gpsNext 2019
    gpsNext

  • An Enhanced Site Experience

    In 2019, we launched the highly successful Destination Site Experience. In an effort to continue improving the program, the following enhancements will be implemented in 2020:

    • Consistent solicitation of post site surveys, taken by the meeting planner and evaluating how the hotel properties executed their portion of the site experience
    • Consistent solicitation of a secondary survey, taken by the meeting planner, evaluating the CVB staff on executing their portion of the site experience
    • An investigation of additional procedures that can get a meeting planner to consider Greater Palm Springs for re-booking
    • An assessment of current needs against current staffing levels to determine if an additional manager is needed
    • Consistent formalized quarterly reporting to hotels and CVB staff on performance metrics
    • CVB hosting of the first “Destination Site Experience Assessment” forum in which the CVB, clients, hotel partners, DMC and attraction representatives will help us improve this program

     National Association of Government Officials
    National Association of Government Officials

     Metal Supermarkets
    Metal Supermarkets

    Contract Association of West Virginia
    Contract Association of West Virginia

  • On-Demand Client Services Resources on Website

    Convention Sales clients, both prior to and after booking their meeting, oftentimes require assistance from the CVB. This type of assistance can range from access to marketing materials, connecting planners with local resources, organizing pre-planning sites and providing a variety of additional services. Clients are able to access information, request materials and contact the team through the following links:


    While 2019 brought a complete revamping of the Destination Services page, 2020 will bring another redesign when the new CVB website launches in August.

    Browse the new Destination Services webpage.

  • Personalized Attention and Services

    Destination Services is positioned for 2020 to provide exemplary levels of service. We anticipate this personalized attention will directly impact booking, and re-booking, of meetings in Greater Palm Springs.

    Welcome videos: The CVB will create, for qualifying clients upon request, a custom welcome video. This video is played at a current meeting to announce Greater Palm Springs as the following year’s host destination. The video will feature shots of the destination with a final slide welcoming “Group XYZ” to Greater Palm Springs in “Month of 2020.”

    Customized landing pages: The CVB will create custom landing pages for qualifying meeting clients. These custom sites will help meeting planners promote their upcoming meetings to attendees as well as the attributes of Greater Palm Springs. Research demonstrates that part of the decision to attend includes meetings that are held in unique and interesting locations. By providing this service, the CVB assists meeting clients with increasing their meeting attendance as well as promoting the destination.

    See below for examples of a few custom landing pages for meetings clients.

    California Naturopathic Doctors Association
     CNDA Page Screenshot

    Spring CUE 2019

     Spring CUE page screeshot

    NLGJA

     NLGJA Screenshot