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The Greater Palm Springs TBID generates a sustainable, stable funding source for marketing and destination development to ensure the region remains competitive within the global tourism landscape. Above and beyond marketing benefits, the expanded 2021 TBID will support new initiatives that cultivate an optimal business environment for the vacation rental industry. Vacation rental lodging partners will receive the following core benefits under the TBID service plan:

• Vacation rental advocacy to educate elected officials, stakeholders and visitors on industry best practices, compliance and permit requirements

• Industry research to help in the development of best practices and stakeholder and guest education

• Elevated customer satisfaction through the promotion of responsible management and standardization

• Industry inclusion giving vacation rental owners and managers a louder voice and stronger influence shaping the future of tourism in Greater Palm Springs

• Destination sales & marketing platforms that create demand for the Greater Palm Springs experience and strategically grow visitation among high-value travelers, increasing the length of visitor stay and spend, and increasing summer and shoulder season visitation

• Enhanced Internet presence expanding awareness and optimizing the electronic footprint of assessed vacation rental properties

• Cultural tourism and event support aimed at creating compression and increasing overnight visitation

• Air service development to build new audiences and make Greater Palm Springs more accessible to domestic and international travelers

• Growing international visitation to spark demand during need periods among an audience that stays longer, spends more and has an affinity for vacation rentals

• Off-peak promotion that drives vacation rental demand in the summer months and shoulder season when occupancy levels are historically lower

• Consumer research to maximize destination marketing ROI in addition to revealing destination development opportunities