RESEARCH & REPORTS

Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.

Economic Impact Research ImpactEconomic Impact Research VisitorsEconomic Impact Research JobsEconomic Impact Research Jobs

 

Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.

To view archived research and reports, click here


Short-Term Vacation Rental Economic Impact Reports 2022

Coachella Valley | Cathedral City | Coachella | Desert Hot Springs | Indian Wells | Indio | La Quinta | 
Palm Desert | Palm Springs | Analysis of Policy Restrictions 


 

Additional Research & Reports
 

VACATION RENTAL SENTIMENT SURVEY 2023

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding short-term vacation rentals in their communities. READ... Read More

GPS Managers in Hospitality Survey 2022

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More

Labor & Hospitality Workforce Study 2022

This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More

Coachella Valley Resident Sentiment Study 2022

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More

2022 Culinary & Hospitality Program Review

Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More

VGPS BOARD AND JPA EXECUTIVE COMMITTEE PRIORITIES 2023-24

Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More


Industry Trends & Updates 
 

Research Page Icon

January 2024 Tourism Economics:  Bullseye Forecast: STR, Tourism Economics Nail Hotel Room Demand and Occupancy Recovery Prediction

  • 2020 Projection: Daily demand to return to 2019 levels (3.5 million room nights) in early-2023. 
  • 2023 Result: Three years later, actualized full-year results from 2023 showed exactly 3.5 million room nights on average, just 1.7% below 2019 performance. 
  • 2020 Projection: Hotel occupancy rate to reach 63.0%* in 2023.
  • 2023 Result: The U.S. Hotel occupancy rate landed at an exact match of 63.0%.

 

Access to the full report summary can be found here.

puzzle icon

October 2023: SKIFT: The promise of travel in the age of AI. 

  • People have increased time spent on digital devices by 70 percent since 2013.  This trend accelerated during the COVID-19 pandemic, when online interactions frequently replaced in-person contact and consumers became more accustomed to using digital tools. However, travel is unique in that it can only happen in person, making it an inherently human-centric experience. The industry currently has an opportunity—and perhaps even a duty—to define what this looks like in the digital age.
  • This report is intended to inspire travel companies to reimagine their businesses, raise the industry’s aspirations, and unlock long-term stability and growth—all necessary to keep the magic of travel alive.

Access the full report here.