March Travel Industry Sales Board Report Header

TRAVEL INDUSTRY SALES

Our international offices conducted several training events and coordinated meetings with key clients to promote Greater Palm Springs and initiate specific marketing strategies. Travel Industry Sales was also busy hosting clients in the destination, attending two conferences in Los Angels and conducting a sales mission in San Francisco. 


March 2019 Travel Industry Sales Goals

  • Travel Industry Sales Activities and Programs

    March 2019 Travel Industry Sales Activities & Programs

  • Sales Activity Descriptions and Results

    Stena Line Travel Group Site Visit | Sweden
    CVB met with Marie Javerud, Senior Contracting Manager for Sweden-based Stena Line Travel Group. Javerud’s company is the largest travel tour operator in Scandinavia with 6 different brands. Javerud was visiting Greater Palm Springs as a result of increased bookings to the destination and researching hotels for direct contracts. Partner Participation: Ace Hotel.

    Hotelbeds Site Visit | United States
    Sergio Arias with Hotelbeds visited Greater Palm Springs with the destination's new contact for Hotelbeds, Simone Araujo. The CVB discussed marketing and provided a destination overview with Araujo and Arias during their visit. They also met with individual hotels during their stay in Greater Palm Springs.

    Outlook Forum | International
    Visit California's Outlook Forum provides a platform for California's travel and tourism industry to share mutual successes and strategize on international marketing and brand awareness. Outlook Forum speakers provided a high level of research, market intelligence and brand expertise. Networking events encompassed meeting Global Representatives with Visit California Worldwide

    RTO Summit West | International
    North American Journeys (NAJ) specializes in charter partners promoting the United States to U.S.-bound receptive operators and founded RTO Summit West in 2003. This year's two-day event brought in 40 receptive operators and close to 100 destinations and attractions from across the western United States.
    Client reach: 40.

    Tour Operator Land Site Visit | United States
    The CVB hosted Betsy Cooper from Tour Operator Land. Destination visit was to increase online product for GPS. Partner participation: Desert Adventures Red Jeep Tours & Events.

    Winged Boots Site Visit | United States
    The CVB hosted David Ox, Managing Director with UK-based luxury operator Winged Boots, on a destination visit. This was Ox's first visit to Greater Palm Springs and will begin promoting the destination to the company's clients. Partner Participation included: Hyatt Regency Indian Wells Resort & Spa; Tommy Bahama Restaurant & Bar Palm Desert; The Ritz-Carlton, Rancho Mirage; BMW Performance Center; The Thermal Club; and PGA West.

    Club California – Guangzhou | China
    Club California China is an interactive educational forum that includes featured destinations designed to motivate Chinese tour operators to develop California tour product. Greater Palm Springs was showcased in presentations to 10 top China-based tour operators.

    Aspire Luxury Conference | United Kingdom
    The CVB's UK office attended the Visit USA UK Aspire Luxury Conference in London. This is a new one-day destination-specific event targeting luxury agents who are interested in learning more about how the USA can fulfill their clients’ often bespoke needs. Destination training was conducted with 45 luxury travel professionals.

    CVB San Francisco Sales Mission | United States
    TIS traveled to San Francisco for a client event at Tip Toes Spa, where 21 travel professionals were treated to a wellness experience, along with destination training. Additionally, TIS had a meeting with Mileta Foster from Protravel, and Taylor Gandy and Debbie Kessler from wix.com, who were updated on destination events and properties.
    Client reach: 24.

    AVIAREPS Training & Sales Call: Shanghai | China
    The CVB's office in China met with the General Manager, Operations Manager and Sales Team at Fancy Tours — a major wholesaler based in Shanghai. Discussions included adding GPS outdoor activities for incentive groups and family travelers to the itineraries.
    Client reach: 3.

    MSi Training & Meetings: Germany | Germany
    The CVB’s office in Germany had meetings with 10 managers from key accounts: America Unlimited, CAN USA, Faszination Fernweh, CRD, FTI and DER Touristik. Discussions included updates on the destination and marketing.

    Gate7 Trainings & Meetings: Melbourne | Australia
    The CVB’s office in Australia had meetings and trainings with 21 travel managers. Companies included Cool Cousin, Air New Zealand and Trip.com. Discussions included updates on the destination and marketing and possibility hosting a webinar for their agent portal in Australia.

    Black Diamond Training & Sales Calls | United Kingdom
    The CVB office in the United Kingdom had meetings and trainings with 321 agents from Cassidy Travel, Flight Centre, Icelolly.com and Travel Counselors. The UK office also attended Aer Lingus USA Roadshow in Dublin. Discussions included updates on Greater Palm Springs and marketing.

    MNO Training & Sales Calls | France
    The CVB’s office in France had meetings with 40 managers from various companies including Lheureux, Euram, Succes Voyages, Nautil, Kuoni, Nomade Aventure, Tribu d'Explorateurs and Terres Lointaines. Discussions included updates on Greater Palm Springs and marketing.

    Aspire Luxury Conference | United Kingdom
    The CVB's UK office attended the Visit USA UK Aspire Luxury Conference in London. This is a new one-day destination-specific event targeting luxury agents who are interested in learning more about how the USA can fulfill their clients’ often bespoke needs. Destination training was conducted with 45 luxury travel professionals.

If you have any questions about Travel Industry Sales, please contact:
Gary Orfield, Director of Travel Industry Sales​
gorfield@gpscvb.com | 760.969.1335