Digital Marketing May Board Report 2019

Digital Marketing

Digital Marketing is continuing to optimize digital promotion of the destination through online channels. The focus for the CVB website remains on creating a more engaging user experience for visitors while emphasizing key areas including chill deals and the events calendar. The CVB is continuing to contract with travel data providers to measure the impact of digital marketing campaigns on hotel and air bookings, as well as actual visitation.

  • Travel Data

    Arrivalist 

    Arrivalist digital marketing data

    Arrivalist TripAdvisor Marketing Data

    Arrivalist Travel Data

    Adara
    Adara - May Board Report 2019

    Adara - May Board Report 2019

  • Website

    Group Meeting Deals
    In March, the CVB launched a Group Meeting Deals page to offer special group rates to meeting planners and their attendees. There are currently 10 hotel properties offering featured deals. If you would like to add a group offer, log in to the extranet and click on Marketplace.

    Favorites
    A new “Favorites” feature is now available on the CVB website. This tool allows users to create a customized collection of Greater Palm Springs Partners and share customized lists with others. To use, click on the “heart” icon on any Partner listing. To view your collection, click on the saved heart in the top navigation of the website. Favorite Button

    AMP
    As mobile users continue to account for a growing segment of CVB website traffic, the CVB partnered with Simpleview to implement AMP (Accelerated Mobile Pages) on the CVB website. AMP versions of the website are now available to mobile users viewing listings, events, deals or blog posts. These pages offer a mobile-optimized design with faster load times.

    Top Pages
    Most viewed pages

    Organic Traffic
    Organic traffic continues to be the top traffic driver to the CVB website. In March and April, organic traffic accounted for 47% of total traffic. The other top-performing traffic channel was paid search with 24%.

    Digital - Graph

    Website Sessions

    How to Get Involved
    Partner Extranet: Be sure to keep your profile up to date on the CVB website by logging in to the partner extranet at www.mygpscvb.com. This includes updating listing data and your business description, images and special offers for chillpass.com.

    Chill Pass: Add your tourism-related offers through the Partner extranet. When you log in, if you have marketing access, click on the Collateral tab on the left of the screen, then click Special Offers to view, add and edit your Chill Pass offers. Your offers will be reviewed before posting live on www.chillpass.com.

    Calendar of Events: We love to keep readers informed of the latest events taking place in Greater Palm Springs! If you have a tourism or hospitality-related event that you would like promoted on the CVB online calendar, please submit your event to www.visitgreaterpalmsprings.com/events/submit. Once your offer has been submitted, it will be reviewed by the CVB prior to publishing on the site.

    If you have forgotten your password to the extranet, please visit the Partner log-in page and click on “forgot password.”

    Digital Library: We continue to add new images and request approval of existing images for our Greater Palm Springs destination photo/video gallery. The site features high-resolution images and videos that can be used by media and trade to market the destination. It’s easy to set up your account at www.barberstock.com/GreaterPalmSprings.

If you have any questions about Digital Marketing, please contact:
Marissa Willman, Director of Digital Marketing | mwillman@gpscvb.com | 760.969.1348