PARTNERSHIP & CTA

Partner engagement and awareness are the primary focus for 2019. The Partnership team is producing educational programming, unique networking opportunities, informative communications and events that highlight local tourism partners. The Greater Palm Springs Tourism Ambassador program continues to see strong participation from the local community. 

March to April 2019 Partnership Highlights
277 Partner referrals were processed

9 new Partners welcomed:

  • Villa Royale
  • Del Rey Restaurant & Bar
  • Fairfield Inn & Suites Indio
  • V Wine Lounge
  • Ara Pilates + Movement
  • Marvyn's Magic Theater
  • Brad Schmett Real Estate Group
  • California State University San Bernardino, Palm Desert Campus
  • Friends of the Desert Mountains

78 Partner renewals, for a total of 446 current active Partners

3 Partner events with 373 partners attending

  • Community Events

    CVB Meet & See at CVRep

    CVB Meet & See at CVRep in Cathedral City

    Cathedral City
    • GCVCC - Cathedral City State of the City Address & Luncheon / DoubleTree by Hilton Golf Resort
    • Desert Business Association Mixer / Toyota of the Desert
    • GCVCC Regional Mixer / Jessup Cadillac Dealership
    • GCVCC - Cathedral City Orion Awards / Doubletree by Hilton Golf Resort 

    Indian Wells
    • 
    Indian Wells State of the City Breakfast / Indian Wells Golf Resort

    Indio
    • FIND Food Bank Telethon
    • Coachella Festival Pre-party / Jackalope Ranch
    • Coachella Valley Business Conference / Fantasy Springs Resort Casino
    • Stagecoach Pre-party / Jackalope Ranch

    Palm Desert
    • PDACC Business Breakfast / Desert Willow Golf Resort
    • PDACC Ribbon Cutting / The Leaf
    • PDACC Mixer / Saks Fifth Avenue
    • PDACC State of the City Luncheon / JW Marriott Desert Springs Resort & Spa
    • PDACC Ribbon Cutting / V Wine Bar
    • Indian Wells Chamber Ribbon Cutting / Funtastik Balloons
    • Desert Health News’ annual nominee reception and Wellness Awards kick-off / Cambria on Cook
    • PDACC Ribbon Cutting / Kitchen 86 + Bar
    • PDACC Business Breakfast / Casuelas Café 

    CVB Meet & See at the Merv Griffin Estate in La Quinta
    CVB Meet & See at the Merv Griffin Estate in La Quinta

    Palm Springs
    • Wedding Warriors Mixer / Saguaro Hotel & Pool
    • Palm Springs Chamber Mixer / Shamrocks Irish Pub
    • PSHA Luncheon / Hyatt Palm Springs
    • 6th Annual Richard M. Milanovich Legacy Hike
    • DAP - Dining Out for Life Kick-Off Event / Eight4Nine Restaurant
    • Palm Springs Chamber Leads Lunch / Rio Azul Restaurant
    • Palm Springs Chamber Ribbon Cutting / Tredi Interiors
    • Palm Springs Chamber Mixer / Spencer's
    • PSHA Luncheon / Mr. Lyons
    • Desert Business Association Mixer / Wabi Sabi

    Rancho Mirage
    • Rancho Mirage Chamber Ribbon Cutting / O'Caine Irish Pub
    • Rancho Mirage State of the City Luncheon / The Ritz-Carlton RM
    • Rancho Mirage Chamber Ribbon Cutting / Krispy Kreme 

    Thousand Palms
    • SunLine Transit Earth Day Celebration

    Submit Summer Chill Deals - https://www.visitgreaterpalmsprings.com/partners/

    Lifestream Blood Drive
    The CVB hosted a blood drive with Lifestream in March at its office in Rancho Mirage. CVB staff and Partners came out to donate resulting in 33 units collected, over 30% more than our goal for the drive. Wild Rose Spa partnered to offer mini spa treatments for donors and Pastry Swan Bakery provided treats. The drive helped to not only collect donations but also raise awareness among our tourism Partners about the serious need for blood donations in our community. Lifestream donated $5 from each collection to the Greater Palm Springs Tourism Foundation. The “donor group code” 9MTS is still active and can be used by anyone donating blood to Lifestream to support the Tourism Foundation going forward.

  • Certified Tourism Ambassador® (CTA) Program

    The Greater Palm Springs Tourism Ambassador program held 4 CTA enrollment classes in March and April. The program has certified 103 CTAs to date. In addition to the ongoing partner freebies and discounts offered on CTANetwork.com, CTAs were offered the opportunity to attend the ANA Inspiration Golf Tournament in Rancho Mirage in April as a benefit for being in the program.

    Hiring for the Partnership Manager, who will run the program operations, is currently underway. Survey responses from class participants remain strong with over 94% rating the program excellent or very good. Updates to the program in March and April have included a new video that helps illustrate the power of branding and time before class starts for students to add the VisitGreaterPalmSprings.com badges to their mobile home screens for easy access during and after class.

    Submit Special Offers Exclusively for CTAs
    https://www.visitgreaterpalmsprings.com/partners/cta-partner-offer-submission-form/

    Become a CTA
    https://www.visitgreaterpalmsprings.com/gps-cta-program/

If you have any questions about Partnership, please contact:
Davis Meyer, Partnership Manager
dmeyer@gpscvb.com | 760.969.1360