TRAVEL INDUSTRY SALES

Travel Industry Sales remained busy through the summer period by personally attending 12 trade shows and missions along with coordinating the involvement of our international offices on several in-market trainings and client events. The summer heat did not deter client visits, as TIS hosted several client FAMS and site visits in the destination.

TRAVEL INDUSTRY SALES GOALS

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ACTIVITIES & PROGRAMS: JUNE-SEPTEMBER 2019
IPW | International
U.S. Travel Association’s IPW is the leading international inbound travel trade show. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries. The CVB had a total of 88 appointments, plus an additional 44 for Desert Region partners: Palm Mountain Resort & Spa, The Living Desert, The Westin Mission Hills Golf Resort & Spa and BMW Performance Center West. California City Chamber and La Casa del Zorro joined the Visit California Deserts booth.

TIS_IPW 2019The CVB, Palm Springs Bureau of Tourism and partners at IPW

2019 IAGTO NAC | International
The International Association of Golf Tour Operators (IAGTO) is the trade organization of the golf industry with over 1,500 members. The North American Convention provides an opportunity for U.S.-based golf destinations, resorts, courses and golf companies to meet face-to-face with golf tour operators to promote and package Greater Palm Springs. A total of 32 pre-scheduled appointments were conducted with golf operators from the United States, United Kingdom, New Zealand, India, Germany, China, Canada and Australia during this year's annual conference.

2019 Private Luxury Forum-Florida | International
In June, the CVB attended the 2019 Private Luxury Forum in Florida, meeting with 42 luxury travel professionals to promote and market Greater Palm Springs as a luxury travel destination.

2019 Visit California IPW Post FAM | International
The CVB partnered with Visit California to host 30 key travel trade and media following US Travel IPW in Anaheim. California hosted approximately 300 attendees from around the world to experience California's diverse regions. Partner participation included: Palm Mountain Resort & Spa, Renaissance Esmeralda Resort & Spa Indian Wells, La Quinta Resort & Club, BMW Performance Center West, Grand Central Palm Springs, Ace Hotel & Swim Club, Desert Adventures Red Jeep Tours and Events, Colony Palms Hotel, and Palm Springs Aerial Tramway.

Visit USA UK - Ireland - Travel Trade Fair | United Kingdom
The CVB's UK office attended the Visit USA UK's "The Big Travel Trade Event" trade fair in Belfast, Ireland. Over 410 travel specialists from across Ireland and the UK attended this 2-day event and received destination training from the CVB's UK representative.

Visit California UK Sales Mission | United Kingdom
The CVB joined 24 other California destinations on the Visit California UK Sales & Media Mission visiting Dublin, Glasgow and London. Through a combination of travel agent events, one-on-one meetings with product managers and office visits, the CVB provided destination training product updates to over 300 travel specialists and managers.

ASTA Fiesta in the Desert | United States
The CVB attended ASTA’s Fiesta in the Desert, which is the Arizona chapter of the American Society of Travel Advisers. During the roundtable participation and trade show, 252 travel advisers were updated on all the Greater Palm Springs and Desert Region highlights.

CVB Midwest Sales Mission | United States
The CVB traveled to Chicago to conduct destination training and a joint client event with the CVB’s Convention Sales team. Travel Industry Sales also visited three key travel agency offices in Chicago.

Virtuoso Travel Week-Las Vegas | International
The CVB participated in Virtuoso Travel Week, which welcomed 5,693 travel agents from 103 countries to the Bellagio in Las Vegas. The CVB completed 349 appointments and hosted a spa event at the Aria Hotel and a dinner event for Mason Horvath Travel Advisors reaching 52 agents.

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Senior Travel Industry Sales Manager Robyn Gallegos (center) with clients at Virtuoso Travel Week

Visit USA Germany Cinema Roadshow | Germany
The CVB's Germany office represented the destination during the Visit USA Cinema Roadshow visiting Berlin, Hamburg, Bielefeld and Dusseldorf. Each event allowed our office to meet with a total of 175 tour operators, product managers, and travel agents.

2019 Active America China| China
This invite-only event allowed the CVB to conduct presentations and meet one-on-one with key Los Angeles-based receptive tour operators specializing in the Chinese inbound market. The CVB met with 41 tour operators. Discussions included updates on the destination and raising awareness to the China market GPS is a premier destination for a luxury experience.

Air Canada Vacations Product Launch | Canada
GPS participated in the Air Canada Vacations Product Launch, with trainings in Montreal and Toronto. Hyatt Regency Indian Wells participated in the show. Air Canada Vacations hosted their 2019-2020 Sun Product launch. They welcomed a record attendance of more than 2,500 travel agents across the country, more than 80 suppliers, hoteliers and tourist boards. Client reach between the two cities was 324.

Visit USA Roadshow Switzerland | Germany
The CVB's office in Germany attended the Visit USA Switzerland Travel Agent Roadshow providing destination training to over 255 Switzerland-based travel professionals. Messaging also included our marketing alliance with Santa Monica and San Diego to promote the So Cal Triangle itineraries for overnight stays in each destination.

UK Golf Day | United Kingdom
CVB hosted key senior-level executives from UK based tour operators to a day of golf and dinner at the Royal Surrey golf club in London. The event's co-host, British Airways, joined the CVB in promoting and thanking the clients for their support and partnership. Destination and airline updates were also part of the program.

ILTM North America | International
The Travel Industry Sales team attended ILTM North America, an invitation-only event, which is attended by high-level travel agents and advisers from across the USA, Canada and Mexico. The CVB also hosted a sunset cruise. Total client reach was 82.

Aviareps: June-September| China
The CVB's office in China had meetings and trainings with 323 managers and travel professionals from key tour operators and agencies during this time period.

Black Diamond: June-September| United Kingdom
The CVB's office in London had meetings and trainings with 261 managers and travel professionals from key tour operators and agencies during this time period.

Gate 7: June-September| Australia
The CVB's office in Sydney had meetings and trainings with 127 managers and travel professionals from key tour operators and agencies during this time period.

Mn’O: June-September| France
The CVB's office in Paris had meetings and trainings with 92 managers and travel professionals from key tour operators and agencies during this time period.

Msi: June-September| Germany
The CVB's office in Frankfurt had meetings and trainings with 40 managers and travel professionals from key tour operators and agencies during this time period.

Sartha Global Marketing: June-September | India
The CVB office in India met with 56 product managers and directors from various agencies to discuss increasing visitation to our destination. Sartha also conducted a luxury workshop in New Delhi for agents working with affluent clientele.

Desert PROST: June-September | United States
The CVB attended the monthly Desert PROST luncheons in June and September, meeting with 160 travel professionals from various companies. Those companies included: Altour, Expedia CruiseShipCenters, Travel Edge, Dream Vacations, Travel Store, Tzell Travel Group, Judy Garland & Associates, Mon Ami Travel, Carefree Vacations by Frosch, Protravel International, Pat walker Travel, Panorama Travel, and Towne Centre Travel.

Club California: June-September | China
Club California China is an interactive educational forum designed to motivate Chinese tour operators to develop California tour product that includes featured destinations at this event. Greater Palm Springs was showcased in presentations and trainings in both Beijing and Guangzhou to develop product in the tour operators’ itineraries.

Client FAMS and Visits: June-September | Global
The CVB hosted 17 clients from South Korea, Japan, France, UK, Germany, New Zealand, and Australia via individual visits or in a coordinated FAM trip. Each client participated in a variety of destination experiences and visited many of our hotels and restaurants.

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Client FAM in Greater Palm Springs

If you have any questions about Travel Industry Sales, please contact:
Gary Orfield, Director of Travel Industry Sales​
gorfield@gpscvb.com | 760.969.1335