COVID-19 Resources

The Greater Palm Springs Convention and Visitors Bureau (CVB) is making every effort to keep you informed of any relevant updates regarding COVID-19. This is an emerging, rapidly evolving situation. The best resources for up-to date information can be found on the following resource sites:

• Riverside County Public Health: https://www.rivcoph.org/coronavirus

• Riverside County Business & Community Services:  https://rivcoccsd.org/

• State of California: https://covid19.ca.gov/

• CDC: https://www.cdc.gov/

• Cal Dept of Public Health: https://www.cdph.ca.gov/

• CVB Consumer Coronavirus Page: https://www.visitgreaterpalmsprings.com/covid-19-consumer-resources/ 

In March, the CVB paused all destination marketing and shifted its focus to COVID-19 response-and-recovery efforts: keeping the local hospitality industry informed; creating resources for the local community, visitors and CVB Partners; and leading a coordinated response and recovery to assist its tourism partners.

In addition, we’ve been working with all of our cities and various sectors to move forward toward reopening in a unified approach, so we can do so as soon as – and as safely – as possible. To that end, the CVB developed a Greater Together, Safer Together Pledge that will communicate to the future visitor and our residents that our industry not only values their safety as we reopen but are also prepared and committed, with the end goal of ensuring our destination remains a healthy, positive, and inclusive one for all. To learn more, and to take the pledge, click HERE.

As part of our strategy towards recovery, the CVB is prepared to execute a sales and marketing strategy that will resonate with the changing travel landscape. This strategy includes a three-phased approach with response, pre-recovery and recovery stages in order to shift messaging as the traveler landscape evolves.

Phase 1 (Response): In place since March, this phase has focused on providing important resources and public service announcements to the local community via frequent email communication, television, billboards, PR, and social media.

Phase 2 (Pre-Recovery): Will focus on providing inspiration to travelers in the nearby drive markets, encouraging consumers to dream about and plan their next trip to Greater Palm Springs. Images, video content, virtual tours, and other destination experiences will be deployed via email marketing, drive market television and billboards, PR, and social media.

Phase 3 (Recovery): Will include a full drive market campaign with a call to action to book travel to Greater Palm Springs. In this phase, digital advertising, co-op programs, print and online travel agencies (OTAs) like Expedia and Travelzoo will join television, email marketing, PR and social media campaigns targeting our drive markets to create a robust campaign to encourage visitation to the destination.

We have seen that our community is resilient and strong, and we know the future of Greater Palm Springs remains bright as we get through this challenging time together.

We look forward to restarting our economy and getting our community back to work as soon as we can.