Governor Newsom released revised criteria and phases for the reopening process for the state of California. This new blueprint replaces the current watchlist approach and is focused on reducing the spread of COVID-19.
According to the state's revamped website, every county in California is assigned to a tier based on its rate of new cases and positivity. The new guidance does not include information about when gatherings or events may resume and does not allow festivals, live audiences at sporting events or concert venues to be open in any of the tiers.
Riverside County is currently in Tier 2 - Red. In this tier, hair salons, retail, malls, personal care services, museums, places of worship, movie theaters, hotels, gyms and restaurants are permitted to resume indoor operations, with modifications, beginning Tuesday, September 21st.
Bars, brewpubs and breweries that do not provide sit-down meals are closed until Riverside County moves into Tier 3. Alcoholic beverages can only be sold in the same transaction as a meal.
For more information, click here.
The Greater Palm Springs Convention and Visitors Bureau (CVB) is making every effort to keep you informed of any relevant updates regarding COVID-19. This is an emerging, rapidly evolving situation. The best resources for up-to date information can be found on the following resource sites:
Riverside County Public Health: https://www.rivcoph.org/coronavirus
Riverside County Business & Community Services: https://rivcoccsd.org/
State of California: https://covid19.ca.gov/
Cal Dept of Public Health: https://www.cdph.ca.gov/
CVB Consumer Coronavirus Page: https://www.visitgreaterpalmsprings.com/covid-19-consumer-resources/
The County of Riverside's Business Ambassador program is available to support questions, concerns and conversations that may arise as it relates to COVID-19. They are available to consult over the phone, at no-cost, to conduct an individualized assessment to help your business run safely and efficiently. Learn more.
What should I do if an employee is suspected or confirmed to have COVID-19? Click here.
Five essential actions for individuals to reduce the spread of COVID-19. Click here.
What to expect when employees are quarantined or isolated. Click here.
In March, the CVB paused all destination marketing and shifted its focus to COVID-19 response-and-recovery efforts: keeping the local hospitality industry informed; creating resources for the local community, visitors and CVB Partners; and leading a coordinated response and recovery to assist its tourism partners.
In addition, we’ve been working with all of our cities and various sectors to move forward toward reopening in a unified approach, so we can do so as soon as – and as safely – as possible. To that end, the CVB developed a Greater Together, Safer Together Pledge that will communicate to the future visitor and our residents that our industry not only values their safety as we reopen but are also prepared and committed, with the end goal of ensuring our destination remains a healthy, positive, and inclusive one for all. To learn more, and to take the pledge, click HERE.
As part of our strategy towards recovery, the CVB is prepared to execute a sales and marketing strategy that will resonate with the changing travel landscape. This strategy includes a three-phased approach with response, pre-recovery and recovery stages in order to shift messaging as the traveler landscape evolves.
Phase 1 (Response): In place since March, this phase has focused on providing important resources and public service announcements to the local community via frequent email communication, television, billboards, PR, and social media.
Phase 2 (Pre-Recovery): Will focus on providing inspiration to travelers in the nearby drive markets, encouraging consumers to dream about and plan their next trip to Greater Palm Springs. Images, video content, virtual tours, and other destination experiences will be deployed via email marketing, drive market television and billboards, PR, and social media.
Phase 3 (Recovery): Will include a full drive market campaign with a call to action to book travel to Greater Palm Springs. In this phase, digital advertising, co-op programs, print and online travel agencies (OTAs) like Expedia and Travelzoo will join television, email marketing, PR and social media campaigns targeting our drive markets to create a robust campaign to encourage visitation to the destination.
We have seen that our community is resilient and strong, and we know the future of Greater Palm Springs remains bright as we get through this challenging time together.
We look forward to restarting our economy and getting our community back to work as soon as we can.
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