RESEARCH

The CVB contracts with travel data partners Adara and Arrivalist. Both are tracking how the COVID-19 pandemic has affected travel patterns:

• ADARA COVID-19 Resource Center - To help track this fast-changing environment, Adara created the ADARA Traveler Trends Tracker, which taps into real-time travel data to track travel-related consumer behavior and identify key U.S. domestic travel trends, including flight and hotel volume by purpose as well as trip purpose (leisure family, solo and couples, and business).

• Arrivalist's Daily Travel Index - Arrivalist’s Daily Travel Index measures consumer road trips of 50 miles or more in all 50 U.S. states. The data is drawn from a panel of geopositioning system signals representing road trips taken by car. The data gauges fluctuations in drive market trips in any of the 50 U.S. states.