Digital Analytics

The CVB website performed well in May, with overall increase in users, sessions, pageviews and session duration year-over-year. The website continues to pace well for 2019 session and pageview goals.

Over the next month, the CVB will work with its web developer and digital marketing agency Simpleview to continue to optimize the website for engagement goals including session duration, pages per session and bounce rate.

Top-5 Pages Visited in May
1. /play/things-to-do/
2. /eat-and-drink/restaurant-week
3. /events/
4. /chill-deals/
5. /blog/post/30-free-things-to-do-in-greater-palm-springs

Top 5 Chill Deals by Pageviews
1. $99 Stay & Splash – Omni Las Palmas Resort & Spa
2. $250 Spa Credit – Parker Palm Springs
3. $100 Resort Credit – Hotel Paseo
4. $250 Dining Credit – Parker Palm Springs
5. 3^rd Night Free – Riviera Palm Springs

The CVB sends monthly newsletters to its consumer databases. Currently, there are two email campaigns: a general consumer newsletter and a dining-focused newsletter (dineGPS). In summer 2019, the CVB will contract with Simpleview for managed marketing automation service, which will enable the CVB to send more personalized and targeted emails based on user interest and behavior.

Arrivalist tracks users arriving in destination after exposure to our TripAdvisor campaign or website. Arrivalist continues to outperform the industry benchmark of .30 arrivals per thousand exposures.

Adara tracks hotel bookings for up to 60 days after exposure to the CVB’s digital media or website. For the month of March, hotel bookings, ADR and revenue were up compared to January and February.