Skip navigation Skip to main content
Visit Greater Palm Springs Visit Greater Palm Springs
Visit Greater Palm Springs Visit Greater Palm Springs
Visit
Meetings
Weddings
Travel Trade
Media
Film
Partner Portal
Meetings
Weddings
Travel Trade
Media
Film
Partner Portal
November Board Report_Research Header

RESEARCH

During the months of October and November, the Destination Development team focused on research, working on arranging meetings for Paul Ouimet, President/CEO of NextFactor, to interview stakeholders from each of Greater Palm Springs’ nine cities.

The team has also been working on the creation of the Greater Palm Springs Tourism Foundation website and a new portal. Part of this endeavor included partnering with OneFuture Coachella Valley.

DESTINATION NEXT – GREATER PALM SPRINGS DESTINATION EXPERIENCE PLAN
The CVB is continuing to work with NextFactor on the second phase of DestinationNEXT, creating a Destination Experience Plan for each city.

Paul Ouimet, President/CEO of NextFactor, conducted interviews October 7-11 and October 30–November 6 with key stakeholders from each city in order to gain more insight and prepare recommendations for new visitor experiences. Paul conducted interviews with about 5 to 15 key stakeholders from each of these cities: Cathedral City, Indian Wells, La Quinta, Palm Springs, Desert Hot Springs, Palm Desert, Indio and Rancho Mirage.

The remaining interviews that Paul was not able to conduct during those dates will be done by phone.

 Research_Chart 1
Research_Part 2

Paul will be conducting the remaining interviews by phone with:
• Ryan Stendell – Director of Community Planning for the City of Palm Desert
• Tom Scaramellino – GM The Westin Mission Hills Golf Resort & Spa
• Kelly Steward – GM The Ritz-Carlton, Rancho Mirage
• Tom Kirk – Executive Director CVAG
• Ron DeHarte – President PS Pride
• Michael Braun – President Grit Development

Final reports will be presented to each city in January/February 2020.

GREATER PALM SPRINGS TOURISM FOUNDATION
Since 2014, the Greater Palm Springs Convention and Visitors Bureau (CVB) has awarded scholarships to Coachella Valley students pursuing college majors in the tourism and hospitality industry. The CVB now awards scholarships through its Tourism Foundation, which was established in 2017.

The Greater Palm Springs Tourism Foundation supports and initiates diverse programming related to the hospitality, convention and tourism industries with funds raised from the general public and other sources. Initiatives encompass providing education and leadership training, college scholarships, volunteer and mentor development, special event promotion and cultural enhancement.

The Foundation was created to extend resources that are currently not available in the region, such as:
• Scholarships
• Volunteer Programs
• Multimedia Project
• Disaster Relief

Research_Table 2

Greater Palm Springs Tourism Foundation Partnership With OneFuture Coachella Valley
The GPS Tourism Foundation has partnered with OneFuture Coachella Valley to manage the Foundation’s scholarship portal. OneFuture will:

• Market hospitality scholarship opportunities for the Foundation’s scholarship program to high school seniors in the Coachella Valley

• Manage the Foundation’s online scholarship portal and scholar selection process, including:
  ​○ Overseeing scholarship application intake
  ○ Providing student application support and troubleshooting
  ○ Providing Foundation scholarship reviewer trainings
  ○ Facilitating application review and scoring
  ○ Ranking applications and proposing scholar selection
  ○ Affirming document verification and scholar support

• Provide student support services, including:
  ○ One-on-one counseling
  ○ Financial aid package review
  ○ Student leadership conference
  ○ Mid-year conference
  ○ Personal mission statement
  ○ Workforce preparation/awareness
  ○ Disbursement of scholarship awards to schools
  ○ Student progress reports

OneFuture Coachella Valley will also:
• Provide dollar-for-dollar matching of the Foundation’s scholarship funds up to a maximum of $13,000. The matching may be increased in future years depending on the availability of funding.

VISAVUE TREND CARDS
VisaVue tracks non-local cardholder spend in the Coachella Valley. Below are the third-quarter results for both domestic and international visitors.

Research_Table 3

In the domestic market, the top cardholder growth originated from: Las Vegas, NV (92.3%), San Diego, CA (15.7%) and Seattle-Tacoma, WA (15%). There is a drop from Tucson, AZ (-4.2%).

In the international market, the top cardholders growth for the 3rd quarter originated from: Mexico (23.3%), Germany (14.3%), Netherlands (4.5%), Australia (4.3%) and Canada (2.1%). In addition, there was a decrease from the following: China (-28.2%), Italy (-13.1%), United Kingdom (-10.7%), Switzerland (-9.7%) and France (-3%).

For more information about Destination Development, please contact:
Bob Thibault
Chief Development Officer
bthibault@gpscvb.com | (760) 969-1339

  • Choose Greater Palm Springs
    • What's New
    • PSP Air Service
    • Articles
    • Special Promotions
      • Meeting Oasis Incentive
      • Group Offers
  • Venues & Facilities
    • Palm Springs Convention Center
    • Off-Site Venues
    • Hotels
    • Group Dining
    • Sporting Venues
  • Destination Experiences & Services
    • Collateral Request
    • Registration & Staffing Services
    • Vendor & Venue Assistance
    • Team Building & Group Activities
      • Community Service
    • Destination Management Companies
  • Contact Us
    • Certified Meeting Professionals
    • Destination Experiences
    • Convention Sales
  • Submit An Rfp
  • Partner Resources
    • Partner Login
    • Partner Updates
    • Benefits of Tourism
    • Become Autism Certified
    • Submit a Chill Deal
    • Submit an Event
    • Business & Professional Resources
    • Tourism Foundation
    • Resources For Your Guests
    • GPS Articles
      • All Items
  • About Us
    • Our Team & Board
    • Partnership Benefits
    • Become a Visit GPS Partner
    • Greater Palm Springs TBID
    • Tourism Foundation
    • Corporate Partners
    • Careers
    • Contact Us
    • Board Report
  • Visit GPS Updates
    • 2-Year Board Priorities
    • April 2025 Agenda & Packet
    • President's Summary
    • Air Service Updates
    • Marketing Updates
    • Communications & Film Updates
    • Digital Updates
    • Social Updates
    • Convention Sales
    • Pace Report
    • Partnership Updates
    • Tourism Development
    • Economic Development
    • Research Updates
    • Smith Travel Research
    • Vacation Rental Data
    • Finance
    • Past Board Meetings Archive
  • Destination Marketing
    • Destination Marketing
    • Marketing Updates
    • Digital Updates
    • Social Updates
    • Communications & Film Updates
    • Co-op Marketing Opportunities
    • GPSTBID Marketing Updates & Opportunities
  • Research & Reports
    • Developing Research
    • 2023 Tourism Economic Impact
    • 2023 STVR Economic Impact
    • Vacation Rental Data
    • View All Research & Reports
    • 2023 Annual Report
      • 2023 Overview
      • Destination Marketing
      • Digital Marketing
      • Social Media
      • Partnership
      • Communications & Public Relations
      • Convention Sales
      • Research
      • Tourism Development
      • Air Service
  • Destination Development Plan
    • Destination Development Plan - Executive Summary
    • Destination NEXT - Case Studies
    • 2-Year Board Priorities
  • Regions
    • Joshua Tree National Park
      • Hotels
      • Restaurants
      • Camping
      • Hiking
      • Weather
      • Directions
    • Northern
      • Death Valley
      • Stay
      • Restaurants & Nightlife
      • Things to Do
      • Visitor Information
    • Central
      • Joshua Tree
      • San Jacinto Peak
      • San Bernardino National Forest
      • Stay
      • Restaurants & Nightlife
      • Things to Do
      • Visitor Information
    • Southern
      • Borrego Springs
      • Salton Sea
      • Stay
      • Restaurants & Nightlife
      • Things to Do
      • Visitor Information
  • Things to Do
  • Stay
  • Restaurants & Nightlife
  • Visitor Information
    • Map
  • HOME
  • Archive
  • Hotels
    • Gay Resorts & Hotels
  • Nightlife & Dining
    • Gay Bars
  • Things To Do
  • Events
  • About the Pledge
  • The Pledge
  • Supporters
  • Contact Us
  • About Us
  • Programs
    • Careers in Hospitality
    • T.E.A.M GPS
  • Scholarships
    • Recipients
    • Emerging Leaders Scholarship
    • Criteria
  • Donate
  • Stagecoach Festival
  • Stagecoach Lineup
  • Places To Eat & Drink
  • HOME
  • HOME
  • Coachella Lineup
  • Beyond the Festival
  • Places To Eat & Drink
Background

Board Report Archive

Background

Board Meeting Agendas &

Background

GPSCVB Board Members

Background

Studies and Reports

Background

My VGPS

Background

Meeting Deals

Background

Chill Deals

Background

Videos

Discover Everything

Greater Palm Springs Has To Offer

Become A Partner Become A Partner
Partner Log In Partner Log In
Top
Visit Greater Palm Springs
  • VISIT GREATER PALM SPRINGS  
  • Toll-free: 800.967.3767 
  • p: 760.770.9000
  • Visitor Center:  
  • Monday – Friday  8:00 am to 5:00 pm
  • 70100 Highway 111
  • Rancho Mirage, CA 92270
Certified Autism Destination

Greater Palm Springs is a Certified Autism Destination™

Partner Portal
About Us
Contact
Sitemap
Privacy Policy
Cookie Settings
Agendas
Tripadvisor logo
Visit California logo
GCVCC logo The Living Desert logo BMW Performance Center logo El Paseo logo Palm Springs Surf Club logo Acrisure Arena logo PGA West logo Farm Palm Springs logo

© 2025 Visit Greater Palm Springs. All rights reserved.

Made by Simpleview logo