Communications & Film

In June, the Communications team began to move from full crisis management to the reopening of Greater Palm Springs with the announcement of the Safer Together, Greater Together Pledge and marketing campaign to local, regional and national media outlets. Throughout July and August, the team engaged in proactive and reactive pitches from broadcast, radio, print and digital outlets and has seen a steady flow of media inquiries and coverage. Utilizing the recent announcements of increased air service, the team is leveraging additional media coverage for Greater Palm Springs.

Throughout July and August, news of the destination’s reopening spread, and media interest grew for long lead coverage. The Communications team hosted media for a Departures "Road Trip" feature and an American Way cover story featuring three local artists. Also secured for Greater Palm Springs was a Sunset magazine feature for the holiday issue, which will showcase two homes in the destination.

In July, the team hosted its first virtual press tour with 17 top-tier drive market media. The tour highlighted the CVB’s four destination pillars: Health & Wellness, Outdoor Adventure, Culinary and Arts & Culture.

The team is actively participating on the Visit California Wildfire Crisis Council to collaborate with other California destinations on appropriate messaging to assure travelers of safe travel to the state and hosted the quarterly meeting for Visit California Deserts.

Below are dashboards showing our year-to-date total PR Quality Score and article stats. The PR Quality Score measures content coverage on a point system based on story type, media tier, visuals and coverage placement. Scores for earned media range from a low of 2 points to a high of 10 points.

An arrow in the upper right-hand corner of a box indicates additional information is available. Click to open.