Communications & Film

The Communications team logged 115 media touchpoints, initiated 32 targeted pitches and supported 27 media on the ground in Greater Palm Springs in June, July and August.

Story support was provided to outlets including Beau Monde Travels, Taste & Travel, Los Angeles Times, Luxury Travel Magazine, Travel + Leisure, Millineum, Westways, Red Tricycle, National Geographic, Insider, USAToday and Tastemade.

Interest for in-person media visits continues to be high. The team continues to proceed with caution to ensure that media visits are tailored for more personalized experiences to ensure a positive, safe experience. In August, we partnered with SplashHouse to host Tastemade Home and Tastemade Travel. The coverage resulted in over 3.7M impressions across Instagram and Facebook

On the international front, we have resumed biweekly calls with Black Diamond, our UK-Ireland agency of record. Beyond continuing to provide updates to editors, we are targeting UK media currently based in the U.S. for destination engagement. Media have shared that most publications have a backlog of travel content, so the need is for timely, relevant content on new openings for attractions and arts & culture. In July we reactivated our PR efforts in the German market. 

More recent press releases distributed include Summer Eats dining promotion; "Making a Racquet in Greater Palm Springs," which was focused on the fall sporting events; and a quarterly What’s New.

The team participated in the virtual PRSA Travel & Tourism Conference and Visit California’s Destination Stewardship Workshop. Other projects for the Communications team included participating in Society of American Travel Writers’ DEAI (Diversity, Equity, Accessibility, Inclusion) Committee, Visit California PR Committee, Visit California Wildfire Crisis Committee, Visit California Rural Region Committee and reinstated weekly Riverside County PIO calls.

Below are dashboards showing our year-to-date total PR Quality Score and article stats. The PR Quality Score measures content coverage on a point system based on story type, media tier, visuals and coverage placement. Scores for earned media range from a low of 2 points to a high of 10 points.

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