Communications & Film

The Communications team logged 45 media touchpoints, initiated 11 targeted pitches and supported 9 media on the ground in Greater Palm Springs in May.

Story support was provided to outlets including Travel + Leisure, Marie Claire, NewsBreak, Forbes, Food & Wine, Lonely Planet, New York Times, Vogue, SoCal Restaurant Show, Montecito Journal, Modern Luxury, LA Magazine, USA TODAY 10Best, San Diego Beer, Taste & Travel, California Life, Hotels Above Par, Desert Sun, Reveal Magazine, LA Times, PhotoWalks, Wander with Wonder, Out Traveler and Meetings Magazine.

As interest for in-person media visits increases, the team has been focused on creating unique, detailed itineraries that include opportunities for one-on-one engagement and experiences with "Love Local" flavor. Media response has been favorable, and we are now in the process of lining up in-person visits through the end of the calendar year.

In May, the team distributed press releases and arranged interviews and coverage for National Plan for Vacation Day, the Greater Palm Springs Tourism Foundation Golf Tournament and the Economic Impact Study for the Coachella Valley. Media were also invited to participate in a virtual meeting planners FAM organized by our Convention Sales team; recordings were shared with those who were unable to attend.

With continued focus on the county's vaccination efforts, the team joined weekly calls and prepared media coverage reports with the Riverside County Health PIO team. Other projects for the Communications team included participating in MMGY’s Sustainability session, Society of American Travel Writers’ DEAI (Diversity, Equity, Accessibility, Inclusion) Committee, Visit California PR Committee and PRSA Diversity & Inclusion workshop.

Below are dashboards showing our year-to-date total PR Quality Score and article stats. The PR Quality Score measures content coverage on a point system based on story type, media tier, visuals and coverage placement. Scores for earned media range from a low of 2 points to a high of 10 points.

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