DIGITAL ANALYTICS

As part of the summer campaign, the CVB website updated its main header video in support of the "Check In, Chill Out" tagline with summer video content.  Additionally, various landing pages have been created to motivate summer travel, including a summer travel page with inspirational summer content, a getaway offers page promoting hotel deals, and a Summer Eats Pass page supporting offers and check-ins at Greater Palm Springs restaurants. In addition, the website has continued to provide resources to consumers and the community with local spotlights, the event calendar and partner happenings.

During the month of May, the following blogs were updated and/or created:

• Acing Taco Tuesday in Greater Palm Springs
• Where to Find the Best Margarita in Greater Palm Springs
• May in Greater Palm Springs
• Eight Reasons to Visit Greater Palm Springs this Summer
• Bread & Flours: Loaves to Love
• June in Greater Palm Springs

The blog will continue to serve content supporting events, holidays and reasons to visit. In May, the blog contributed over 20% of the total pageviews on the website. Fourth of July happenings and Father's Day travel to Greater Palm Springs are scheduled to launch throughout the month of June. 

As Signature Events are rescheduled for late 2021 and early 2022, the CVB website will be a resource for event and travel information. The BNP Paribas Open, Greater Palm Springs Pride, Splash House, the Coachella Valley Music & Arts Festival and Stagecoach Music Festival events pages have been added and will continue to be updated as more information is released.

For May 1 - 31, 2021, the CVB site was down 19% when compared to 2019. Traffic was driven by paid search, as organic traffic was virtually flat. Engagement metrics remained positive when compared to 2019, with 17,349 partner referrals and 162 e-newsletter sign ups.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.