DIGITAL ANALYTICS

From June to August, the CVB website saw a 62% drop in traffic year-over-year due to the COVID-19 pandemic. Year-to-date, the CVB website is down 45.8% in traffic compared to 2019.

In response to COVID-19, the CVB has continued to develop and distribute community resources on its website, including a dedicated Stay in, Take Out landing page; the Safer Together, Greater Together Pledge; and the Partner Resources Microsite. The CVB website will continue to act as a resource for the community throughout this crisis.

As Greater Palm Springs reopens to visitors, the CVB is also focused on creating relevant content. New blog posts feature topics such as Family Field Trips, Dining Al Fresco, Micro-weddings and Staycations. 

Over the summer, the CVB digital team has been working alongside Simpleview to create a new, mobile-first experience for the Greater Palm Springs website. Website launch is scheduled for Tuesday, September 29, 2020.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.