DIGITAL ANALYTICS

In May, the CVB website saw a 70% drop in traffic year-over-year due to the COVID-19 pandemic. Year-to-date, the CVB website is down 36% in traffic compared to 2019.

In response to the crisis, the CVB has continued to develop and maintain community resources on its CVB website, including:

Page	May Pageviews	Total Pageviews
“Stay In, Take Out” Restaurant Resource Page	12,953	51,146
“Oasis at Home” Virtual Experiences & Video Playlists	2,239	11,078
“Seniors First” Grocery Resource Page	714	3,962
Zoom Backgrounds	892	3,367
Consumer Resource Page	614	2,415
Hospitality Workforce Relief Fund	544	1,649
Partner Resource Microsite	323	1,425
Volunteer Opportunities	164	867
Destination Pledge	41	41

The CVB website will continue to act as a resource for the community during this situation.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.

If you have any questions about Digital Marketing, please contact:
Marissa Willman, Director of Digital Marketing | mwillman@gpscvb.com | 760.969.1348