DIGITAL ANALYTICS

Through the COVID-19 pandemic, the CVB website has continued to be a driving force in providing resources to consumers, partners and the community, as well as offering important safety messaging and information including our Safer Together, Greater Together Pledge and COVID-19 resource pages for both partners and consumers.

Since the website's re-launch, a focus on creating engaging blog content to support relevant topics of interest has been a priority. During the months of January through February, eleven blogs were created:

•  Top 5 Places to Enjoy Open Spaces 
• Outdoor Fitness Classes in Greater Palm Springs
• 12 Healthy Greater Palm Springs Restaurant Recipes 
• Top 10 Date Ideas in Greater Palm Springs 
• Best Greater Palm Springs Golf Courses for Beginners 
• Soukie Modern: Hand-Woven, With Heart 
• Celebrate the Big Game Day in Greater Palm Springs 
• On the Mark: Fancy Foods with Local Flair
• Celebrate Valentine’s Day 2021 in Greater Palm Springs 
• La Quinta Olive Oil Company: Locally owned. Globally inspired 
• Power Yoga: Namaste in Palm Springs.

Moving forward, the website is focusing on the Love Local campaign supporting local businesses, Trailicious Pass, Spring Getaways, Signature events like Desert X and Modernism Week and ArtsGPS.

Year to date, the destination website is down 50.95% in traffic compared to 2020. This is due to the COVID-19 pandemic, paused media spend and an expected dip from the website launch. However, when comparing traffic to the previous two months of November through December 2020, sessions are up 15.94%. After the stay-at-home order was lifted in January, Paid Search was re-launched to fly and drive markets. In February, Display Ads were launched for Time to Fly serving cities with direct flights to PSP and Trailicious serving a 50-mile radius around Greater Palm Springs.  As we progress through 2021, the focus will be rebuilding our website traffic through new landing pages, blog content, SEO program, and paid media strategies.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.