DIGITAL ANALYTICS

Overall, the CVB website performed strongly in 2019. The website surpassed session and pageview goals while also increasing organic traffic by 50%.

Additionally, mobile traffic grew 51% year-over-year and now accounts for 62% of overall website visitation. Due to this increase in mobile traffic, overall session duration (time on site) and pages per session have decreased as mobile behavior tends to be less engaged than that of desktop users. The bounce rate was also affected by this increase in mobile traffic. Additionally, a script was identified and corrected in 2019 that artificially decreased bounce rates.

To adapt to the evolving digital landscape, the CVB will track and measure website success in 2020 by device. KPIs will be determined by device type, including desktop, mobile and tablet.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates. 

If you have any questions about Digital Marketing, please contact:
Marissa Willman, Director of Digital Marketing | mwillman@gpscvb.com | 760.969.1348