DIGITAL ANALYTICS

From June to August, Visit Greater Palm Springs' website was a source of inspiration for summer travel, including regular event updates and partner happenings.

In August, organic traffic to the site grew by 15% over August 2019, with events and things to do and hot springs content are among the top visited pages. In July, blogs made up 4 of the top 10 pages and brought in more than 10% of sessions to the site. Over the summer more than 30 blogs were new or updated on the website, including signature events, reasons to visit this fall and even looking ahead to Halloween events.

The website also supported summer media plan campaigns. The Getaway Offers page received over 35,000 pageviews from June - August. The Summer Eats Pass page received over 16,000 unique pageviews, with an average of over 8 minutes on site for an average session.

As Signature Events are rescheduled for late 2021 and early 2022,Visit Greater PS continues to be a source for event and travel information. The BNP Paribas Open, Greater Palm Springs Pride, Splash House, the Coachella Valley Music & Arts Festival and Stagecoach Music Festival events pages have been added and will continue to be updated as more information is released

Over the summer, the monthly consumer newsletter had an open rate of over 25% and the dineGPS newsletter was more than 20%, both ranking higher than the industry average of 16.73%.

Looking forward, Visit Greater PS will continue to create pages to share richer content with the visitor, an example is the new page for the "Forever Marilyn" attraction that includes a live stream.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.