DIGITAL ANALYTICS

In April, the CVB website experienced over a 50% drop in website traffic year-over-year due to the coronavirus situation. According to Simpleview, a digital marketing company that specializes in Destination Marketing Organizations, the average website traffic loss for DMOs has been about 66%.

In response to the crisis, the CVB has continued to develop and maintain community resources on its CVB website, including:

·      Partner Resource Page

·      Consumer Resource Page

·      “Stay In, Take Out” Restaurant Resource Page

·      “Seniors First” Grocery Resource Page

·      “Oasis at Home” Virtual Experiences & Video Playlists

·      Hospitality Workforce Relief Fund

·      Volunteer Opportunities

·      Zoom Backgrounds

·      Mother's Day Blog Post

The CVB website will continue to act as a resource for the community during this situation.

In late April, the CVB also created a site for National Travel and Tourism Week, May 4 – 8, in support of U.S. Travel’s #SpiritofTourism week offering visitors and partners to participate in virtual daily events.

Below are dashboards showing our year-to-date total website traffic, engagement and conversion rates.

If you have any questions about Digital Marketing, please contact:
Marissa Willman, Director of Digital Marketing | mwillman@gpscvb.com | 760.969.1348