PARTNERSHIP & CTA

Keeping our Partners informed and armed with the resources they need to navigate these challenging times has been the primary focus of the Partnership team since March 2020. The strategy has switched from monthly networking and educational events for Partners to daily email communications and outreach to assess CVB Partners' immediate needs. The CVB is working with local agencies, chambers and government organizations to stay informed of the latest developments for our Partners and help shape relief efforts.

The CVB celebrated National Travel & Tourism Week May 3-9, with a series of virtual events to rally support for an industry that will be crucial to our community’s recovery and to instill the #SpiritOfTravel in us all, even from afar. Because in times like these, we are stronger, and greater, together.

The National Travel & Tourism Week events included:

Monday: a live webinar with “The Radical Mentor” Cindy Novotny of Master Connections

Tuesday: a virtual happy hour with Fresh Agave

Wednesday: a CVB response and recovery town hall with guest speaker Caroline Beteta, President and CEO of Visit California

Thursday: a Greater Together celebration of tourism giving back to the community during this crisis

Friday: a morning yoga practice followed by an inspirational message from our tourism partners and the release of our new destination music video featuring local artists

Recordings of the webinars can be found HERE.

  • Partnership Resources

    The CVB is maintaining a coronavirus resources page for local partners with links to the latest State and County orders as well as relevant information for small businesses, affected workers, and those looking for volunteer opportunities.

    View the CVB Coronavirus Resources for Partners here.

    The CVB has also been updating Partners with daily email communications since March 16. The daily communications include information about State and County orders, business resources, self-care tips and information about CVB initiatives.

    Partnership_Enews

  • Partnership Opportunities

    The CVB has paused all marketing, including co-ops, during the COVID-19 crisis. The CVB’s current initiatives to support and highlight our local tourism Partners include:

    • Tourism Foundation: The Greater Palm Springs Tourism Foundation is collecting donations to support local workers in the tourism and hospitality industry facing financial hardship as a result of COVID-19. All donations will provide economic relief to Greater Palm Springs families who depend on work in the hospitality and tourism industry for their livelihood. Funds will be distributed by local nonprofit Lift to Rise and United Way of the Desert, through the Coachella Valley Economic Protection Plan and Support Fund. A 30-second spot was created to raise awareness for this cause. For more information, visit www.GPShospitalityfund.org. 

    • Public Service Announcement: In partnership with Riverside County, this 30-second spot will be used as a resource to educate the public on the importance of staying in place, maintaining space, covering your face and washing your hands. 


     

     

    • ​Greater Together: This 30-second spot was created to show community support within Greater Palm Springs.
       

     

    • ​​​Stay In, Take Out: In an effort to support the community, this page contains a list of local restaurants offering takeout, curbside pickup and delivery, updated on an ongoing basis.
       
    • Seniors First: This resource page contains a list of local grocers offering special shopping hours for our senior neighbors, updated on an ongoing basis.
       
    • Oasis at Home: This collection of local resources, video playlists and virtual tours allows visitors to experience Greater Palm Springs from home.


    Partners may also log in at MyGPSCVB.com to update their listing info, post special offers for summer or fall, update contact information and more.

    With questions or updates for any of the above please email dmeyer@gpscvb.com

     

  • Greater Palm Springs Tourism Ambassador Program

    The Greater Palm Springs Tourism Ambassador program will begin offering virtual certification classes going forward in light of the COVID-19 crisis. The CVB aims to certify hospitality workers in an effort to aid in our destination’s recovery and prepare those workers to get back to work faster as restrictions lift. If you are a hospitality worker or employer interested in learning more about free virtual certification, please contact Erica Abarca at 760-969-1322 or eabarca@gpscvb.com

    Submit Special Offers Exclusively for CTAs
    Submit offers now to get CTAs through your doors when the restrictions are lifted. Offering our CTAs incentives to visit and experience your business firsthand gives them the opportunity to make more informed recommendations when speaking with visitors. Submit the online form or contact CTA Program Manager Erica Abarca at 760-969-1322 or eabarca@gpscvb.com.

Below are dashboards showing our year-to-date Partnership production, including total number of partners (new and renewal), total number of partners by city, total number of partner Chill Deals and total number of partner Chill Deals by city and type.

If you have any questions about Partnership, please contact:
Davis Meyer, Director of Partnership
dmeyer@gpscvb.com | 760.969.1360