PARTNERSHIP
In addition to supporting our local tourism businesses during recovery with the “Love Local” campaign, “Stay In. Take Out.” landing page and highlighting those businesses taking the Safer Together, Greater Together Pledge, the CVB has restarted marketing efforts promoting tourism to the drive and fly markets.
Partners looking to get involved with these campaigns and gain additional exposure locally should:
• Review your listings on visitgreaterpalmsprings.com and at dinegps.com to ensure they accurately reflect your current offerings and images.
• Post deals and special offers at MyGPSCVB.com.
• Post virtual and socially distanced events at MyGPSCVB.com.
• Take the Safer Together, Greater Together Pledge at gpsPLEDGE.com.
Free and subsidized marketing co-ops are available to tourism partners.
Hotels with 50 rooms or more can find co-op opportunities HERE.
For all other tourism partners, you can find your co-op opportunities HERE.
In partnership with the Coachella Valley Economic Partnership (CVEP), the CVB has disposable masks, face shields and hand sanitizer for available for FREE to business. Please contact Gary Orfield at gorfield@gpscvb.com or (760) 969-1335.
T.E.A.M. GPS is an initiative that unites our community toward a common goal: creating positive experiences for our visitors so they will return time and time again, which ultimately helps support our local tourism economy and enhance everyone’s standard of living.
T.E.A.M. GPS partners with College of the Desert to deliver valuable programming to our hospitality partners, beginning with COVID-related training. This training focuses on the areas of basic COVID safety and sanitation as well as COVID-related customer service and de-escalation.
In the first 2 weeks, the program has seen 24 enrollments from employees at restaurants and hotels across the valley. Partners can learn more and register HERE.
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Safer Together, Greater Together Pledge
Over 470 local businesses have now taken the Safer Together, Greater Together Pledge since early June, sending a cohesive message to residents and visitors that our hotels, restaurants, attractions and retail shops are upholding the latest standards established by the State of California, Riverside County and their respective industries to ensure the safety of all.
All businesses that take the pledge commit to instituting these core safety practices:
• Perform a detailed risk assessment and implement a site-specific protection plan
• Train employees on how to limit the spread of COVID-19, including how to screen themselves for symptoms and stay home if they have them
• Implement individual control measures and screenings
• Implement disinfecting protocols
• Implement physical distancing guidelines
• Stay informed of the latest best practices and share learned knowledge with your industry partnersOur tourism partners making the pledge also commit to being transparent and sharing their safety protocols and procedures with the consumer. They will recognize their commitment by showing the pledge badge on their websites and with social media posts.
The CVB is adding the pledge badge to listings on visitgreaterpalmsprings.com for the businesses that have taken the pledge. Businesses can also access a helpful toolkit with resources for sharing their commitment with their customers and staff.
You can view our Partner Pledge website HERE and our consumer-facing Pledge site HERE.
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Partnership Resources
The CVB is maintaining a coronavirus resources page for local partners with links to the latest State and County orders as well as relevant information for small businesses, affected workers, and those looking for volunteer opportunities.
View the CVB Coronavirus Resources for Partners HERE.
The CVB has also been updating partners with frequent email communications since the beginning of the pandemic. In 2020, 153 partner communications were sent including information about State and County orders, business resources, self-care tips and information about CVB initiatives.
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Partnership Opportunities
Partnership opportunities are updated at MyGPSCVB.com including how to take advantage of free promotional opportunities, website advertising, co-op marketing and CVB Partnership.
The CVB launched a website redesign in 2020 and advertising opportunities are available through our marketing partner DTN.
Contact Gail Stewart at GStewart@Destinationtravelnetwork.com or (520) 395-3961 for placement options, rates and more information.
