RESEARCH

The CVB has recently begun several new research projects to provide valuable guidance in our market strategies as we navigate the post-COVID tourism recovery.

Tourism Economics will measure the volume of visitors to Greater Palm Springs, both domestic and international, and quantify their economic impacts. The analysis will update previous economic impact work completed for the CVB and include infographics and data to define the volume and economic value of visitors to Greater Palm Springs. The analysis will describe the significance of the visitor economy, the value of jobs, income, and taxes generated by visitors, and the importance of the travel sector relative to other economic sectors.

In partnership with CVEP, the CVB is conducting an updated report of non-primary residential home ownership in the Coachella Valley. The analysis will identify property owners with different mailing and property addresses in Riverside County’s property database, covering both detached homes and condominiums. This report is a valuable tool in our efforts to secure additional air service to the destination.

In collaboration with our research partner, Destination Analysts, the CVB is conducting a research project with the primary objective to explore perceptions, aspirations and plans to visit Greater Palm Springs for both the drive and fly markets

To add deeper, more comprehensive and actionable insights, Destination Analysts is also working to set up a custom analysis system and online dashboard to process the Greater Palm Springs CVB’s Uber Media geo-location data, which will provide a higher understanding of marketable visitors to the region.

To view the CVB's prior research and reports, visit our research page. 

For more information about the CVB's research, please contact:
Gary Orfield
Director of Tourism Development
gorfield@gpscvb.com | 760.969.1335