The CVB utilizes quantitative data and industry trends to determine optimal success in reaching key markets. Each of our market segments is analyzed with ongoing examination of market growth potential and macro and microenvironmental factors, as well as marketing costs and historic investment. The results allow us to determe the key market prioritizations, detailed strategies and tactics for accomplishing our marketing goals.

To view the CVB's research and reports, visit our research page

For more information about the CVB's research, please contact:
Bob Thibault
Chief Development Officer | (760) 969-1339