RESEARCH

A study from Tourism Economics to quantify COVID-19's economic impacts to our region was recently finalized. Key findings include a 39.7% decline in visitor spending in 2020 versus 2019, a 38.6% decline in visitor volume and a decline in hotel room occupancy of 42.8%. View the full report HERE.

With the American Hockey League’s decision to award Greater Palm Springs its 32nd franchise for the NHL’s Seattle Kraken, the new 11,000-seat Coachella Valley Arena is set to break ground in Thousand Palms for the 2022 hockey season. A new tourism impact study from Tourism Economics looks ahead to the arena's full one-year period of operation in 2023, examining the benefits driven by the visitor component of expected events, which include professional sports, concerts, family shows, and conventions and conferences. The analysis forecasts $141 million in total economic impact per year, $108 million in direct visitor spending per year along with generating an additional $110 million in state and local taxes while creating nearly 1,600 jobs. View the full report HERE.

In addition, current projects with Destination Analysts researching consumer sentiment and a deeper analysis of our Uber Media data are in the final phase. This new research will provide better understanding of the destination’s perception along with visitor source markets and movements within the destination. The updated second home study in coordination with CVEP is also in final revision. This important data identifying property owners with primary residences outside of Greater Palm Springs is a valuable tool in our efforts to secure additional air service to Palm Springs International Airport.

To view the CVB's prior research and reports, visit our research page. 

For more information about the CVB's research, please contact:
Gary Orfield
Director of Tourism Development
gorfield@gpscvb.com | 760.969.1335