RESEARCH

Destination Analysts recently concluded their consumer sentiment study for Greater Palm Springs, which focused on travelers in eight key domestic markets. The primary objective of this research was to explore current perceptions, aspirations and plans to visit while also identifying travel motivators and sources of inspiration. Our destination performed very well on golfing, infrastructure such as hotels, shopping and dining, things to do, friendly and welcoming attitudes and outdoor adventure.

The CVB is beginning to work with Tourism Economics’ new project, Symphony, which is a web-based dashboard showcasing multiple data sources in an easy-to-use format. Once completed, we will have quick access to current data from such sources as STR, VisaVue, UberMedia, Google, Longwoods and multiple OTAs, as well as government, advertising and media entities. The dashboard will also allow Visit GPS to easily share relevant reports with our Partners to provide important insights.

To view prior research and reports, visit our research page. 

For more information about research, please contact:
Gary Orfield
Director of Tourism Development
gorfield@gpscvb.com | 760.969.1335