SOCIAL MEDIA

In May, the CVB's social media channels shared event information, started the promotion of getaway offers in Greater Palm Springs and continued to provide inspiration for future visitors.

Events shared included Mother’s Day, Desert X, music festival date announcements, new flights on Southwest and Alaska airlines as well as the arrival of "Forever Marilyn.” Content was shared promoting the Love Local campaign, Getaway Offers, Trailicious Pass, waterslides, cabana culture and tennis. Top-performing organic content on @VisitGreaterPS included destination-specific imagery and pool inspiration. For @dineGPS, bright lifestyle photos showing dining in a destination context performed best.

In the month of May, our social channels had 1.4M impressions, 34K post engagements and over 6,000 link clicks to the website.

What to expect in June:

As Instagram Reels and TikTok grow in popularity, we have created :15 second video clips to promote summer inspiration. These will be distributed throughout the summer for discoverability in this new format on these channels. We will continue to promote the summer Check In, Chill out campaign, the Summer Eats Pass and newly created blog content. New Southwest flights will also be given a spotlight via a sweepstakes campaign through social content created in collaboration with the agency Sonic Gods.

Below are dashboards displaying social media stats as of May 31. The monthly numbers will be updated by the 10th of the following month.

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