SOCIAL MEDIA

Visit Greater Palm Springs shared summer travel inspiration, event updates and new blogs over the summer. New in July to Visit GPS social media channels were the addition of Reels to @VisitGreaterPS Instagram, Instant Experiences ads on dineGPS and the completion of the first TikTok ad.

As part of our Summer Co-op program, Reels of the seven television co-op partners were shared to the Visit GPS Instagram to highlight places to stay and summer experiences. Below is one example of seven, The Westin Mission Hills Golf Resort & Spa.

The LGBTQ+ TikTok video served over 170,000 impressions and 2,759 clicks to the site. Visit GPS will continue to try new ad types on TikTok to support campaigns.

Alongside SonicGods, Visit GPS also promoted the new nonstop Southwest Airlines flights to PSP with a sweepstakes on Facebook and Instagram. Targeted to nonstop markets, the campaign garnered over 815,000 impressions from the 75 pieces of content created, including the reels seen below, as well as 6,000+ new followers to @VisitGreaterPS Instagram and 1,600+ new followers to @ritzcarltonranchomirage.

Below are dashboards displaying social media stats as of August 31. The monthly numbers will be updated by the 10th of the following month.

An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.