SOCIAL MEDIA

In January, the CVB’s social media team kicked off the new year by sharing inspirational content on outdoor adventure and dining alfresco through organic posts and social ads.

In early February, the team debuted the new “Love Local” series spotlighting shopkeepers, artists, restaurateurs and makers that set Greater Palm Springs apart. The first six videos highlighted Soukie Modern, On The Mark, La Quinta Olive Oil Company, Power Yoga Palm Springs, TKB Bakery & Deli and Brandini Toffee. 

With the lifting of the regional stay-at-home order, the CVB’s social team executed its Time To Fly campaign on Instagram Story in February to the fly markets.

On February 25, the CVB  launched the Trailicious Pass campaign encouraging viewers to explore new trails and eateries in the destination. Postings included organic and paid.

Moving forward, the social strategy will continue to promote Love Local and the Trailicious Pass while also highlighting the artsGPS app, Spring happenings, and local signature events like Desert X and Modernism Week.

On dineGPS, the CVB continued to raise awareness on alfresco dining with inspiring patio images and paid social ads.

Below are dashboards displaying social media stats as of February 28. The monthly numbers will be updated by the 10th of the following month.

An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.