SOCIAL MEDIA

From June to August, the CVB social media channels continued to post organically, sharing inspirational messages and announcing as Greater Palm Springs properties/attractions reopen. On dineGPS, al fresco dining and takeout options were the main focus. As the CVB encourages visitors to experience the destination, posts still include a safety message of wearing a mask and following safe and responsible travel tips.

Social media ads over the summer focused on distributing information on the Safer Together, Greater Together Pledge locally with modest budgets. In September, link click ads and awareness ads will be distributed in the drive market on Facebook, Instagram and Pinterest. 

Below are dashboards displaying social media stats as of August 31. The monthly numbers will be updated by the 10th of the following month.

An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.