SOCIAL MEDIA

In September and October, Visit Greater Palm Springs social media channels focused on promoting outdoors, supporting returning events, distributing blogs and creating video using Instagram Reels and TikTok. As Visit GPS has completed over 100 blogs in 2021, social media is a the primary distribution channel used to reach potential visitors. Through Pinterest, YouTube, TikTok, Instagram and Facebook, all content is able to be shared and targeted to the appropriate audiences.

Visit GPS posted 7 reels inn September and October, totaling 40,000 organic video views. Highlights include a video on the beauty of Palm Springs International Airport shown below. In the first 3 days, this reel had been totaled 18.4K views organically.

Visit GPS also received high audience engagement when sharing on Farmworkers Month, garnering over 65 positive comments. The team will continue to look for opportunities to educate and surprise our audience with the lesser-known facts of Greater Palm Springs.

Additionally, there were six videos posted to TikTok in September and October. This channel gives Visit GPS an in-the-moment platform to feature events, including the food scene at BNP Paribas Open, shown below.

Finally, there were six reels posted on dineGPS in September and October totaling over 17,000 video views. Below is one of the coffee videos shared for #NationalCoffeeDay.

Below are dashboards displaying social media stats as of October 31. The monthly numbers will be updated by the 10th of the following month.

An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.