flower graphic

Certified Tourism Ambassador Program


Q. Why are you canceling the CTA Program?

Due to COVID-19 budget constraints and after much consideration, we made the difficult decision to discontinue our Tourism Ambassador Program effective September 13, 2020. 

However, you are very important to our tourism industry, and we encourage you to continue to utilize the information learned in your CTA class. Your enthusiasm, dedication and excellent service is appreciated not only by us—but also by our residents and visitors.   

To stay current, especially during this fluid pandemic environment, you can regularly check out the Visit GPS website (VisitGreaterPS.com) for information to share with those you are assisting.

Q. Will the CTA program ever be brought back?

Like many other DMOs and destination management organizations, we are focusing on the immediate needs of the present moment. We will have a better idea once we get on the other side of the COVID-19 pandemic.

Q. Will my CTA certification still be valid?

Yes, the Certified Tourism Ambassador™ (CTA) program is an international program run by the Tourism Ambassador Institute™, and you can keep your CTA status, as it is an individual certification that you have earned. 

In fact, your certification will be automatically renewed/extended through 2021. This means you will not be required to submit the usual 50 points and pay the renewal fee for calendar year 2020. There’s nothing you need to do on your part; the Tourism Ambassador Institute™ will reach out to you via email to keep you updated.

Q. Will you still be hosting Greater Palm Springs Chapter CTA networking events?

At this time, group gatherings are prohibited by the state of CA. 

Q. What if I want to renew after 2021?

You will renew your CTA certification through the Tourism Ambassador Institute™ in the "At Large" category. Think of it as being transferred to another CTA chapter. Remember that being a CTA is an individual designation that is portable—it will always travel with you (as long as you renew annually). 

Note:  If you were to move outside of Greater Palm Springs, or if an active CTA program becomes available in the area in which you live or work, you may transfer into that program. And, as long as you stay current with your certification, you may also continue to use the CTA initials on your business cards, e-mail signature, website, or other communications (e.g. John Smith, CTA). 

Q. When does this change take effect?

September 14. As of that day, when you log in to CTANetwork.com with your current password, you’ll see that you’ve been transferred from the “Greater Palm Springs” chapter to the “At Large” chapter, where you will still be able to record your renewal points, access the CTA Directory, read about International press coverage; and more. What will no longer be available are local freebies & discounts and networking events.  

Q. Who can I contact for CTA program questions? 

Starting September 14, 2020, contact Becky Barndt, CTA, At Large Administrator, at 602-570-1845. You can also email: admin@TourismAmbassadorInstitute.com. 

You can also reach out to Erica Abarca at eabarca@PALMSPRINGSOASIS.COM anytime.