What is the Greater Palm Springs Tourism Ambassador Program?

The Greater Palm Springs Convention & Visitors Bureau is pleased to present the internationally recognized Certified Tourism Ambassador™ (CTA) program to our destination.  With accreditation offered through the Tourism Ambassador Institute® this program defines a new standard of excellence in our region’s growing hospitality sector.

The GPS Tourism Ambassador program provides resources and training that will equip participants with additional skills and knowledge to help turn every guest interaction into a positive experience. The tools? Just one powerful resource book and one half-day training session…for a future career of best-in-class guest service.

We love our world-class destination, and we know that everyone benefits when visitors have positive experiences! When Greater Palm Springs shines, it helps drive tourism, our number-one local economic engine, which in turn creates more jobs and new business opportunities.

  • How can I become a Greater Palm Springs Tourism Ambassador?

    You can become a Greater Palm Springs Tourism Ambassador if you:

    • Live or work in one of our nine desert cities
    • Interact with visitors to our destination
    • Love our destination
    • Want to be a part of setting the new standard of tourism service excellence in our region
  • How will I benefit by becoming a Greater Palm Springs Tourism Ambassador?

    By becoming a Greater Palm Springs Tourism Ambassador, you will:

    • Be a true destination expert
    • Expand your career opportunities
    • Receive preferred access and discounts to local attractions
    • Meet new people and expand your hospitality peer network
    • Enjoy opportunities to grow your income through higher tips and guest reviews
    • Gain recognition for meeting the standards of a GPS Tourism Ambassador
    • Attain a new level of guest service
    • Network and learn about many local venues firsthand
    • Join an international network of tourism ambassadors

    Earning your CTA pin offers a host of meaningful benefits. Help spread the word.

  • What are the requirements for becoming a CTA?

    Earning a Greater Palm Springs Tourism Ambassador certification is an easy three-step process:

    Step 1. Register online and receive your very own content-rich handbook to read before the training session and to keep as an ongoing resource.

    Step 2. Participate in a four-hour interactive session with your hospitality peers and complete an open-book test on what you have learned.

    Step 3. Receive your Award Certificate and CTA lapel pin that identifies you as a Greater Palm Springs Tourism Ambassador. You can then proudly add the CTA designation initials to your name badge and business cards.

  • How can I sign up?

    It’s easy! Register today at and follow these steps to become this destination's next Tourism Ambassador:

    Step 1: Select a Program --> California --> Greater Palm Springs CVB
    Step 2: Add contact information
    Step 3: Select a class
    Step 4: Enter payment information

    You will then receive a confirmation email from

    Two days prior to your class you will receive a reminder email from GPSCVB confirming your class time and location.

    Set yourself apart. Join the growing team of hospitality professionals in setting the new gold standard of visitor experience for our destination.

    If you would like to mail the application, please print this form, fill it out and send to:
    Greater Palm Springs Certified Tourism Ambassador Program
    70100 Highway 111
    Rancho Mirage, CA 92270

    Renew your certification each year by attending CTA networking mixers, visiting local attractions at discounted rates, viewing designated videos about Greater Palm Springs’ attractions and unique features, following social platforms online, and more.

  • Apply for a CTA Scholarship

    CTA scholarships of $49 will be awarded quarterly on the following schedule.

    Apply now for Certified Tourism Ambassador Scholarship

    2019 CTA Scholarship Application Deadline

    Notification of Award

    March 31, 2020

    by April 15, 2020

    June 30, 2020

    by July 15, 2020

    September 30, 2020

    by October 15, 2020

    December 31, 2020

    by January 15, 2021

    For more information on the CTA program and scholarships, contact CTA Program Manager Erica Abarca at or 760-969-1322.

I want to find out more!

Email the Greater Palm Springs Convention & Visitors Bureau Partnership Manager, Erica Abarca, CTA at or call 760-969-1322 with your questions. We look forward to joining with you in setting the new standard of service excellence in our destination.

Note to employers: The Greater Palm Springs Convention & Visitors Bureau can also arrange dedicated private CTA training sessions for individual businesses and your employees. Engage your business today.