What's Italian Ice? It is a dairy-free frozen water dessert from the East Coast. Also known as Water Ice, this treat comes in a variety of flavors to suit every palette. What's frozen custard? This treat from the Midwest brings all the goodness of Wisconsin's dairy land to you. Made of the finest cream, sugar and eggs, this indulgence is perfectly suited for the desert as it melts slower than traditional ice cream. You'll enjoy a smoother consistency and a thick, creamier texture than other frozen dairy desserts.