FILM OASIS
The mission of Film Oasis is to generate economic diversification and growth in Greater Palm Springs by attracting motion picture, television, digital and other forms of visual media production. Film Oasis works in collaboration with its nine Partner Cities, Riverside County Film Commission and other film-related organizations to position the region as a leading film production destination.
2019 Objective & Goals
Building on the successes of this past year’s programming, Film Oasis is poised to take strategic planning initiatives to the next level in 2019.
The 2019 program of work includes a stronger push to bring location managers and scouts in-market and a continued emphasis on marketing and promoting our production assets to the film and television industry in Southern California, as well as in select domestic and international markets.
In addition, Film Oasis will continue its focus on educating Partners and stakeholders about film-ready best practices designed to attract more on-location production to our destination. www.gpsFILMoasis.com
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Expand Location Manager Outreach
- Host two valley-wide Location Manager FAMs in 2019 with the Riverside County Film Commission. NEW
- Host A-list location managers and producers at the Palm Springs International Film Festival Gala to expose them to the robust film industry network in Greater Palm Springs. NEW
- Continue to promote the destination at production industry deskside meetings in Los Angeles, with the intent on converting meetings into destination scouting trips. NEW
- Generate awareness by presence at American Film Market’s new LocationEXPO tradeshow in November.
- Host two valley-wide Location Manager FAMs in 2019 with the Riverside County Film Commission. NEW
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Continue Marketing and Promotional Activities
- Continue to promote and oversee the production incentive program that provides $5,000 to qualified productions when they spend a minimum of $25,000 on permits, lodging and food in the incentive zone.
- Build on social media outreach as a way to connect with location scouts on the varied landscapes available in the area, primarily focusing on Instagram, as it is a visual medium.
- Evaluate paid advertising opportunities that ensure maximum and cost-effective exposure and consider developing a co-op with the nine City Partners.
- Identify innovative opportunities to strengthen awareness of the destination’s production assets at Greater Palm Springs’ film festivals.
- Enhance the Film Oasis website with additional resources.
- Create a Film Oasis video to showcase destination to production companies.
- Assist CVB Communications department and Visit California with productions and photo shoots.
- Continue to promote and oversee the production incentive program that provides $5,000 to qualified productions when they spend a minimum of $25,000 on permits, lodging and food in the incentive zone.
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Cultivate a Film-Friendly Environment
- Develop online options to guide Partners and stakeholders in film-friendly practices.
- Host and/or create educational presentations for CVB Partners underscoring the importance, best practices and benefits of media production as a vital economic growth strategy.
- Continue to work with the Film Oasis Advisory Committee, the Riverside County Film Commission and other entities to align efforts focused on consistent messaging, outreach, streamlined permitting, Customer service and data collection.
- Strengthen and maintain relationships with tribal, nonprofit, state and federal jurisdictions and continue to identify and map all areas available for shooting.
- Maintain visibility and grow partnerships with local media-related organizations.
- Develop online options to guide Partners and stakeholders in film-friendly practices.
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