flower graphic

CO-OP PROGRAMS

Dear CVB Partner,

The CVB is excited to resume co-op advertising in 2021. These opportunities were created to leverage your advertising budget and increase exposure, offering deep value and allowing for a much larger voice and presence in markets monetarily prohibitive otherwise.

If you are interested in any of the following programs or would like more information, please contact Dana Fury at dfury@gpscvb.com.

Please note that with the ever-changing nature of COVID-19 rules and regulations, program timing may shift or pause at any time.

  • Television Co-Ops
    • “Summer Chill” Television Co-Op 
      • Includes 4 months of cable television, KTLA, and connected television.
      • ​​Programs run May – August.
      •  Space is limited for this opportunity.

     

    • “Fall Chill” Television Co-Op
      • Includes 4 months of cable television, KTLA, and connected television.
      • ​The program runs September – December.
      •  Space is limited for this opportunity.

        Please contact Dana Fury at dfury@gpscvb.com for more details on these programs, including pricing.

      • Click here for full 2019 Summer Co-Op Videos playlist.

  • Billboard Co-Op
    • Digital Outdoor Billboard Co-Op
      •  Includes digital outdoor billboards in your choice of market: Los Angeles, San Diego, San Francisco.
      • Prices vary based on market and number of billboards.
      •  Space is limited and certain markets are only available seasonally. 
      • The signup deadline is 4 weeks ahead of desired launch date to allow for billboard creation and approval.

    Please contact Dana Fury at dfury@gpscvb.com for more details on these programs, including pricing.

     

     Omni Resorts Billboard

    DM_Billboard_Event 2

  • Digital Co-Op Programs
    • Adara Digital Advertising Co-Op
      • Includes CVB-produced digital display ads retargeting visitors to the CVB and Partner websites.
      • ​One (1) month packages offered year-round.
      • Space is limited for this opportunity. Signup deadline is at least 6 weeks ahead of desired launch to allow for Adara pixel to be placed and creation of ads.
    • Centro Digital Advertising Co-Op
      • ​Includes CVB-produced digital display ads targeting consumers based on geographics and behaviors.
      • One (1) month packages offered year-round. 
      • Space is limited for this opportunity. Signup deadline is at least 6 weeks ahead of desired launch to allow for creation of ads. 
         

    Please contact Dana Fury at dfury@gpscvb.com for more details on these programs, including pricing.

    Hyatt ad

If you have any questions about these opportunities or would like to discuss further, please contact:
Dana Fury, Marketing Manager | dfury@gpscvb.com | 760.969.1345