Communications & Public Relations

In 2022 we experienced the solid return of travel media interest both in the US and Canada. The PR/Communications team worked with media to draw attention to VGPS partner sustainability and accessibility efforts and bring attention to indigenous culture and diversity. With international travel open and our agencies back on board, we hosted media from the UK, Australia, Germany, France, and Japan. In total, 121 media were hosted in 2022.

Top 5 Communications/PR highlights:

• Visit Greater Palm Springs partnered with NBC Universal to host the Sydney Premiere of Don’t Worry Darling, where we welcomed over 400 guests consisting of influencers, local celebs, travel trade, and lifestyle/travel media. In London, a private screening for media and travel trade guests was held.
• Greater Palm Springs was announced as the latest addition to the California Michelin Guide. Eight restaurants were listed on the recommended list.
• The team hit the road meeting face-to-face with media in London, Toronto, New York, San Francisco, Seattle, and Orlando, and virtually participated in the Club California Media Event in Tokyo.
• Focused on collaborative efforts on the international front including TravelEx promotion in Australia, Suitcase magazine partnership in the UK, and Secrets de Voyage in France.
• Marked the return of in-person media participation for signature events including Greater Palm Springs Restaurant Week, Modernism Week, the Coachella Music & Arts Festival, and the opening of the Acrisure Arena.

For more information about Communications, contact:
media@visitgreaterps.com.