Convention Sales
The Visit Greater Palm Springs (VGPS) sales team achieved 117% of the 2022 room night goal, or 182,105 room nights, to a goal of 150,000 room nights, which surpassed the stretch goal of 170,000 room nights.
Lead volume surpassed 2019 levels by 35%, and new lead distribution — which has been a focus for the sales team — surpassed 2019 levels by 30%. The team booked 332 groups, of which 212 were new or have not been to the valley in over five years.
Destination Experience Tours for clients in 2022 were 91, a 78% increase from 2021 worth 42,198 room nights.
The sales team represented the destination in 59 in-person industry events and tradeshows such as MPI, ConferenceDirect, Prestige, and IMEX.
The sales team continues to focus on new business, targeting need time and engaging with our customers through e-newsletters, webinars, presentations, and face-to-face meetings.
KEY 2022 Convention Sales Stats
If you have any questions about Convention Sales, please contact:
Carolina Viazcan, Vice President of Sales
carolina@visitgreaterps.com | 760.969.1304