Key 2022 Destination Marketing Stats

Destination Marketing infographic

Destination Marketing infographicDestination Marketing infographicDestination Marketing infographic

Destination Marketing infographic

  • 2022 Annual Dashboard - Marketing

  • 2022 Destination Marketing Creative

    Television 2022


    Creative Ads 2022

    WWYF  Benefits of Tourism  Marketing Annual Report 2022 Vacation Rental Benefits  

    Workforce development - marketing annual report  Visit Ca Co Op - marketing annual report  Oasis of Art  - marketing annual report  

    Meetings - marketing annual report

    Billboard 2022


    Event Support Billboard - Annual Report 2022

    Hyatt Co-Op Billboard - Annual Report 2022

  • 2022 Summer Campaign

    Visit GPS's annual Summer Chill campaign launched in May 2022 with the goal of driving visitation to our destination during the summer months.  Target markets for this campaign were our drive and year-round fly markets (Los Angeles, San Diego, Phoenix, Las Vegas, San Francisco, Oakland, San Jose, Salt Lake City, Denver, Dallas, Portland, and Seattle).  This campaign featured "Check In. Chill Out." messaging across digital and social ads, television, billboards, native content, and our popular partner television co-op with 11 participants. The summer campaign also included the return of Greater Palm Springs Restaurant Week and the Summer Eats Pass to support restaurant partners. 

    Total impressions for the summer campaign amounted to 8.7B across all channels, with over 533K television spots airing from May through August.

    Restaurant Week - marketing annual report  Q Digital  - marketing annual report  Summer AD  Summer Ad

    Summer Chill Billboard - Annual Report

For more information about Destination Marketing contact:
Colleen Pace | Chief Sales & Marketing Officer