RESEARCH
Because tourism is such a vital part of the local economy — supporting 1 in 4 jobs and generating 9 billion in economic impact to the region in 2023 — Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination through marketing research, but also track the impact visitors have on the destination.
Below are the studies we completed in 2023.
2023 Image & Awareness Study
With the aim to measure the organization’s progress in shaping perceptions of the region and to create an overall snapshot of the current consumer impressions that will aid in future marketing strategies, Visit Greater Palm Springs contracted with SMARI Insights for the 2023 Image & Awareness Study.
2023 Vacation Rental Sentiment Survey
This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding short-term vacation rentals in their communities.
2023 VGPS TBID Marketing & Analysis
With the purpose of analyzing the economic value generated by Visit Greater Palm Springs through both its leisure marketing and group sales channels for the Greater Palm Springs lodging industry, VGPS retained Tourism Economics to complete a TBID Analysis.
2022 Tourism Economic Impact Study
In an effort to quantify the economic significance of the tourism sector in Greater Palm springs, Tourism Economics completed this comprehensive analysis detailing the far-reaching impacts arriving from 2022 visitor spending in Greater Palm Springs.
2022 STVR Economic Impact Study
Tourism Economics, a division of Oxford Economics, prepared this comprehensive analysis detailing the impacts arising in 2022 from short-term vacation rental visitor spending in Greater Palm Springs.
