RESEARCH
Because tourism is such a vital part of the local economy — supporting 1 in 4 jobs in the Coachella Valley and generating $xx billion in economic impact to the local economy — Visit Greater Palm Springs recognizes the essential role research plays in sustaining and growing this industry.
By conducting this research, Visit Greater Palm Springs, alongside our partners and stakeholders, are able to make informed decisions that foster sustainable tourism, optimize visitor experiences, and ensure that the benefits of tourism are maximized for the community. This proactive research approach is vital not only for maintaining the competitiveness of the region but also for addressing challenges and seizing opportunities for long-term growth and resilience in the tourism sector.
Below are the studies we completed in 2024.
2023 Economic Impact of Tourism in Greater Palm Springs
The travel sector is an integral part of the Greater Palm Springs economy. Visitors generate significant economic benefits to households, businesses, and government alike and represent a critical driver of Greater Palm Springs’ future. In 2023, visitors supported a total of $9.0 billion in sales at businesses in Greater Palm Springs, including indirect and induced impacts. By monitoring the visitor economy, policymakers can inform decisions regarding the funding and prioritization of the sector’s development. They can also carefully monitor its successes and future needs. By establishing a timeline of economic impacts, the industry can track its progress.
Click HERE to view the study.
Economic Impact of Short-Term Vacation Rentals - Coachella Valley 2023
By monitoring the visitor economy and the STVR segment of the market, local policymakers can inform decisions regarding the funding and prioritization of the sector’s development and also craft balanced and effective local regulations. Policymakers can also carefully monitor its successes and future needs. This is particularly true for municipalities in the Coachella Valley, as it builds upon its visitor economy, of which STVRs are an import segment.
Previous analysis conducted by Tourism Economics quantified the overall visitor economy in the region in 2023. This analysis explores in depth the contribution of the STVR segment of the broader visitor economy within the Coachella Valley. The results of this study measure the benefits of short-term vacation rentals in terms of direct visitor spending, as well as the total economic impacts, jobs, and fiscal (tax) impacts in the broader economy.
Click HERE to view study.
Amateur Sports Complex Feasibility Study
Sports tourism is one of the fastest-growing sectors of tourism, and Conventions, Sports & Leisure International (CSL) was retained by Visit Greater Palm Springs to conduct a feasibility study of a potential new Amateur Sports Complex. The purpose of the study is to assist Visit Greater Palm Springs and other stakeholders in evaluating key market, program, financial, economic and ownership/management aspects of a potential new Amateur Sports Complex in the Greater Palm Springs / Coachella Valley area. The attached report outlines the findings associated with the analysis.
The full report should be reviewed in its entirety to gain an understanding of analysis methods, limitations and implications.
Click HERE to view study.
Economic Impact of Acrisure Arena
Tourism Economics prepared a comprehensive model using multiple primary and secondary data sources to quantify the impacts arising from the visitor spending generated by Acrisure Arena.
The results of this study show the scope of Acrisure Arena’s impact in terms of visitor spending, as well as total economic impacts, including business sales, employment, household income, and fiscal (tax) impacts.
Click HERE to view study.
Analysis of Destination Marketing in Greater Palm Springs
Tourism Economics was retained to analyze the economic value generated by Visit Greater Palm Springs through both its leisure marketing and group sales channels for the Greater Palm Springs lodging industry. The analysis examines key performance indicators (KPIs) for both sales and marketing activities over time. Impacts of Visit Greater Palm Springs activities are measured in terms of incremental visitors and visitor spending on lodging (lodging revenue).
Additionally, the impacts to visitor volumes and lodging spending generated by VGPS are categorized by the type of lodging establishment benefitted, as well as the share of generated benefits that accrue to TBID properties.
Click HERE to view study.
You can explore prior VGPS research and the latest industry trend and updates on our website's Research & Reports page.
