GREATER PALM SPRINGS CVB RESEARCH & REPORTS

Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. As such a vital part of the local economy, the Greater Palm Springs Convention & Visitors Bureau conducts ongoing research to support tourism to the destination.

Below, you can view the CVB’s latest research reports, as well as documents including our Annual Report, Sales & Marketing Plan and Destination Development Plan.


View our 2019 Sales & Marketing Plan (Download PDF).
View our 2018 Annual Report (Download PDF).

              
Sales & Marketing Plan cover mountains with palm trees and clouds

 

Destination Development Plan

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DestinationNEXT 2019

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2018 Consumer Image Awareness Study

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2018 Greater Palm Springs Relocation Study

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2018 Image & Awareness Study - Meetings

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2017 Canadian Economic Impact Report

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2017 Economic Impact of Tourism

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2017 Economic Impact of Tourism - Executive Summary

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The Economic Impact of a Proposed Hospitality Management Program

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Salton Sea Economic Impact Study

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Revitalized Salton Sea: Potential Economic Benefits

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The Economic Impact of a Fully Utilized CSUSB Palm Desert Campus

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Non-Primary Residences by Location of Owner

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2015 Visitor Intercept Study

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JPA Executive Committee - CVB Board of Directors Joint Meeting

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8 a.m.
November 22, 2019

JPA Executive Committee - CVB Board of Directors Joint Meeting

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8 a.m.
October 25, 2019

JPA Executive Committee - CVB Board of Directors Joint Meeting

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8 a.m.
June 28, 2019

JPA Executive Committee - CVB Board of Directors Joint Meeting

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8 a.m.
May 17, 2019

JPA Executive Committee - CVB Board of Directors Joint Meeting

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8 a.m.
March 22, 2019

2020 JPA Executive Committee & CVB Board of Directors Joint Meeting Schedule

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