PRIVACY POLICY

VISIT GREATER PALM SPRINGS PRIVACY RIGHTS – UK & EU PRIVACY RIGHTS

INTRODUCTION:

Effective Date: 20th December, 2024

We value your privacy and are committed to safeguarding your personal information. Visit Greater Palm Springs (the “VGPS”, “Company”, “we”, “us”, “our”) is providing this Privacy Notice (the “Notice”) to further the relationship between us and our customers. This Notice makes disclosures concerning our collection of personal information, purposes of collection, sources of collection, and measures we use to protect your personal information. In this Notice, personal information means any information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Business in this Notice means a legal entity that collects personal information on its own or by others on its behalf and that alone or jointly with others determines the purposes and means of the processing of personal information (“Business”). This Notice shall be in compliance with the General Data Protection Regulation (“GDPR”) for the UK and EU.

CONTACTS:

Visit Greater Palm Springs

70100 Highway 111 Rancho Mirage, CA 92270

760.770.9000

cookies@visitgreaterps.com

WHAT PERSONAL DATA WE USE:

The information VGPS collects, and how that information is used, depends on how you use our services and how you manage your privacy controls. VGPS does not collect personal information from visitors browsing our website. VGPS may collect information from you when you register on our website, subscribe to our newsletter, download and/or use any application(s) software (“Apps”) or fill out a form. When ordering or registering on www.visitgreaterpalmsprings.com, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.

VGPS may also share your personal information with our third-party website administrators (only for the purpose of serving you) and as required by law.

Payment Data. VGPS does not collect data necessary to process any payment.

WHY WE COLLECT YOUR PERSONAL DATA:

PURPOSE

Any of the information we collect from you may be used in one of the following ways:

To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you).
To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
To administer a contest promotion, survey or other site feature.
To send periodic emails. The email address you provide for order processing will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.

LAWFUL BASIS:

LEGAL OBLIGATIONS.

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

VITAL INTERESTS.

We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

BUSINESS TRANSFERS.

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

CONSENT.

We may process your data if you give us specific consent to use your personal information for a specific purpose.

IMPROVE/CONDUCT OUR SERVICES.

Any of the information we collect from you may be used in one of the following ways:

To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you).

To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).

To administer a contest, promotion, survey or other site feature.

To send periodic emails. The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.

WITH WHOM WE SHARE YOUR PERSONAL DATA:

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS.

Notwithstanding anything in this Privacy Policy to the contrary, we may share, or we may permit third-party advertising networks and other third-party partners to collect information about you and your use of our website, and/or your engagement with our other marketing initiatives, over time and across devices that you use. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you. Typically, though not always, the information we share is provided through cookies or similar tracking technologies.

INTERACTION WITH VGPS THROUGH THIRD PARTIES.

Notwithstanding anything in this Privacy Policy to the contrary, when you interact with our website through social media, or share content on Facebook, Twitter, Pinterest, Instagram, or other sites, we may receive information from the social network including your profile information, profile picture, profile name, user ID, location and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network, and we will not post information about you on third-party social media sites without your consent. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.

HOW LONG WE STORE YOUR PERSONAL DATA:

VGPS will store personal data only as long as it is necessary to fulfill the purposes for which it was collected, or for additional periods as required by legal, regulatory, or contractual requirements. We will keep your personal information in accordance with our internal retention policies. We will determine the length of time we keep the information based on the minimum retention periods required by law and/or regulation. We will only keep your personal information longer than this period if there is a legitimate and provable business reason to do so. You have the right to contact us to remove your personal data.

CATEGORY OF PERSONAL INFORMATION/RETENTION PERIOD.

Identifiers (e.g., name, email, phone number) – Retained for as long as the user maintains an active relationship with us, or up to three (3) years after account closure.

Financial Information (e.g., payment data) – Financial information is not retained for regular visitors of our website. Financial information is only collected for “Partners,” restaurants and hotels that participate in our Partner Portal. Partner financial information is retained for the duration of the transaction and as required for tax, audit, or legal purposes (typically) years).

Internet or Network Activity (e.g., cookies) – Retained for up to one (1) year unless extended under a valid business need or legal requirement.

Geolocation Data – Retained for the duration of the session unless explicitly required by services, then up to days. Enabled by those who have it on their phone. We do not sell the information, but we retain it for business purposes.

Sensitive Personal Information (SPI) – Retained only for the duration necessary to fulfill the specified purpose and no longer than 1 year.

SECURE DELETION OF PERSONAL INFORMATION:

When the retention period expires, or when personal information is no longer required, data is securely deleted or destroyed or if deletion is not feasible, personal information is anonymized so it cannot be associated with any individual.

DATA SECURITY:

We maintain administrative, technical, and physical safeguards to protect your personal information. However, no e-commerce solution, website, mobile application, database or system is completely secure so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

We seek to protect personal information using technical and organizational measures based on the type of personal information and applicable processing activity. We are committed to minimizing personal information collection to the information that is necessary for some defined purpose. As part of our effort to safeguard personal information collected from you, we implement the following information security measures:

Having comprehensive security policies and procedures.
Limiting the amount of personal information that we collect to strictly necessary only.
Using Secure Sockets Layer (SSL) or other secure connection technologies when receiving or sending personal information beyond internal networks. 
Destroying the personal information that we no longer need. 
Performing regular information security risk assessments. 
Mitigating risks by following a risk treatment plan. 
Screening all employees with access to personal information. 
Providing regular information security awareness training to our employees. 
Requiring our employees to sign confidentiality agreements. 
Encrypting laptops and other portable media. 
Implementing and monitoring intrusion prevention and detection systems. 
Technologically separating systems containing personal information from public networks such as the internet. 
Maintaining up-to-date software and safeguards. 
Performing due diligence before onboarding our vendors. 
Performing regular due diligence of our vendors. 
Implementing physical security measures.

IF YOU DON’T PROVIDE US YOUR PERSONAL DATA:

VGPS cannot deliver the newsletter, deliver personalized content, or target direct advertising from VGPS.

COOKIES AND OTHER TRACKERS:

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser - if you allow). To enable the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. We may use third-party advertising companies to serve ads when you visit www.visitgreaterpalmsprings.com. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements and goods and services of interest to you. If you would like more information about this practice and to know choices about not having this information used by these companies, visit: www.networkadvertising.org/about-nai. Additionally for more information on ad effectiveness reporting, collection of data, and opting out, please visit the following pages: https://adara.com/privacy-promise/ and https://www.arrivalist.com/privacy.

YOUR RIGHTS:

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of our information. In accordance with applicable law, your controls and choices may include:

ACCESS, CORRECTION AND DELETION OF PERSONAL INFORMATION AND SENSITIVE PERSONAL INFORMATION.

You have the right to Access, Correct, and Delete your personal information across our business platforms, services, businesses, and devices. You can also correct, update, and delete your account. If you have any questions about your rights, or you would like to exercise any of them, please contact our Privacy Officer via e-mail: cookies@visitgreaterps.com

RIGHT TO OPT OUT OF SELLING OR SHARING.

You have the right to opt-out from the sale or sharing of personal information at any time across business platforms, services, businesses, and devices.

RIGHT TO CHANGE YOUR CHOICE OF NEWSLETTER AND ALERTS.

You have the right to change/cancel your choice of newsletter, promotions and alerts from VGPS.

LIMIT THE USE OF SENSITIVE PERSONAL INFORMATION.

You have the right to limit the use of your sensitive personal information to only those purposes that are reasonably necessary for Business to provide its products and services and purposes that are reasonably expected by the consumer and do not create a heightened risk of harm to you as a consumer across our business platforms, services, businesses, and devices. 

REQUEST INFORMATION.

You have the right to request the disclosure about collection, use, disclosure, and sale of personal information; you may request information beyond the 12-month collection period preceding the verifiable consumer request. 

You may request the disclosure of the following: 

(1) the categories of personal information it has collected about that consumer. 

(2) the categories of sources from which the personal information is collected. 

(3) the business or commercial purpose for collecting, selling, or sharing personal information. 

(4) the categories of third parties to whom the business discloses personal information. 

(5) the specific pieces of personal information it has collected about that consumer. 

Personal information will be disclosed free of charge to the consumer and provided through the consumer's account, by mail or electronically, within 45 days of receiving a verifiable consumer request from the consumer. The time required to verify whether the request is a verifiable consumer request does not extend this timeframe. 

If provided electronically, the information shall be in a portable and, if technically feasible, in a readable format allowing the consumer to transmit said information to another entities without hindrance.

NO RETALIATION OR DISCRIMINATION.

We do not discriminate against a consumer because of the exercise by the consumer of any of their privacy rights such as right to access, deletion or opt-out from sale or sharing of your personal information. This means that we will not, because of the exercise of consumer privacy rights granted by the California Consumer Privacy Act (“CCPA”) (as amended):

Deny goods or services to you.
Charge you different prices or rates for goods or services.
Provide you a different level or quality of goods or services.
Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

LIMIT THE USE OF YOUR SENSITIVE PERSONAL INFORMATION.

We have provided a link on our homepage titled “Limit the Use of My Sensitive Personal Information” that enables a consumer like you, or a person authorized by you, to limit the use or disclosure of your sensitive personal information. [link].

UK AND EEA RESIDENTS ONLY.

You have the following rights where UK or EU data protection laws apply (subject to certain conditions and limitations):

Access: The right to be provided with a copy of your personal information.
Rectification: The right to require us to correct any mistakes in your personal information.
Erasure (also known as the right to be forgotten): The right to require us to delete your personal information in certain situations.
Restrict Processing: The right to require us to restrict processing of your personal information in certain circumstances, e.g. if you contest the accuracy of the data.
Data Portability: The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations.
Object:

(i) at any time to your personal information being processed for direct marketing (including profiling); and

(ii) in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defense of legal claims

Not Be Subject to Automated Individual Decision Making: The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.
Withdraw Consent: If you have provided us with a consent to use your personal information you have a right to withdraw that consent easily at any time. Withdrawing consent will not affect the lawfulness of our use of your personal information in reliance on that consent before it was withdrawn.

WITHDRAWAL OF CONSENT:

You may withdraw your consent if you would like to stop receiving marketing or other promotional communications. Please communicate your marketing communications request directly to us or through a third party authorized to act on your behalf by emailing us at cookies@visitgreaterps.com.

Regardless of your marketing communication preferences, we may still contact you for transactional or informational purposes, such as customer service, reminder or service notices, recalls, or information regarding your orders.

INTEREST-BASED ADVERTISING.

To successfully opt out of interest-based advertising, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Opting out only applies to your current web browser on your current computer. If you use multiple computers or multiple web browsers, you must opt out on each one. If you delete your browser’s saved cookies, you will need to opt out again. VGPS utilizes dynamic behavioral content. Dynamic behavioral content refers to content that is personalized based on a user’s behavior, such as their browsing history, purchase patterns, or interactions with our website.

AUTOMATED DECISION-MAKING:

VGPS does not engage in automated decision-making. Automated decision-making refers to a computational process derived from machine learning, statistical modeling, data analytics, or artificial intelligence that issues simplified outputs such as scores, classifications, or recommendations. These outputs are used to assist or replace human discretionary decision-making and can materially impact natural persons.

INTERNATIONAL TRANSFER OF PERSONAL DATA:

Personal information collected by VGPS will be processed and stored in the United States. If personal information is transferred from the United States to another jurisdiction outside the United States, the transfer will be in accordance with applicable data protection laws.

HOW TO MAKE A COMPLAINT:

Depending on whether UK and/or EU data protection laws apply you may have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues, and/or to the data protection supervisory authority in your jurisdiction. We would, however, always appreciate the chance to deal with your concerns before you approach a supervisory authority. Contact details for the ICO are available here: https://ico.org.uk/global/contact-us/ and for a list of EEA data protection supervisory authorities and their contact details see https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.

If you want to make a complaint directly to us, please contact us by emailing us at cookies@visitgreaterps.com.

CHANGES TO THIS NOTICE

Most Recent Update: 20th December, 2024

CHANGES TO OUR PRIVACY POLICY.

Please read the terms and conditions of this Privacy Policy carefully as they may have changed since your last visit to this website. If changes are made to our Privacy Policy, the same will be updated on the website. By accessing our website, you understand and agree that such policy may be changed by Visit GPS at any time at Visit GPS' sole discretion and that it is your responsibility to refer back to this policy for any changes.

We reserve the right to change this Notice at any time. We will take reasonable steps to advise you of any changes to this Notice. We recommend that you review this Notice from time to time to obtain the current version. You may contact us at the address, email address or telephone number listed below to obtain a current copy of this Notice.

CONTACT INFORMATION.

Visit Greater Palm Springs