Greater Palm Springs

Where Innovation, Opportunity, and Quality of Life Converge

Thrive and Shine

Greater Palm Springs, more formally known as the Coachella Valley, is a vibrant intersection of tradition and transformation, heritage and innovation. Here, beneath sun-soaked skies and with dramatic mountain vistas in all directions, communities flourish as diverse yet unified enclaves, each contributing their own distinct spirit to a shared vision of growth, prosperity, and a remarkable quality of life.

9 Cities, One Shared Vision

This vibrant Southern California area comprises nine distinct cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, along with the unincorporated areas of Thousand Palms, Bermuda Dunes, and Thermal in Riverside County and five tribal nations. Each city and community contribute its own distinct identity—from world-renowned resorts and signature golf courses to agricultural innovation, historic neighborhoods, and emerging cultural districts. What unites them is a shared commitment to growth, prosperity, and an exceptional quality of life.

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Located in the heart of Southern California

Just two hours from Southern California’s major population centers, universities, and international ports, Greater Palm Springs offers direct access to a thriving economy, global trade routes, and top talent, making it a strategic hub for business growth and innovation.

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A Growing Hub for Innovation and Enterprise

Beyond its celebrated reputation as a resort destination, Greater Palm Springs is growing into a thriving hub of innovation and entrepreneurial energy. With investments in infrastructure, higher education, healthcare, and sustainability, the region is building a resilient and future-ready economy. Local governments, business leaders, and regional partners are deeply committed to supporting startups, small businesses, and bold new ventures through a robust ecosystem of resources, innovation, and connectivity.

Thrive in Business. Flourish Personally.

Whether you’re launching a startup, relocating your company, or seeking a better balance between work and well-being, Greater Palm Springs invites you to be part of something extraordinary. Here, your ambitions are met with opportunity, your creativity is welcomed with collaboration, and your success is supported by a region that believes in thriving together.

Bring your ideas. Build your future. Contribute your voice and vision to this remarkable region, where together, we truly Thrive & Shine.

Greater Palm Springs Economic Development Overview

Greater Palm Springs is growing fast, and this 2025 Economic Development Overview shows you how. From innovative infrastructure and thriving local businesses to workforce development and investment opportunities, discover how the region is shaping a vibrant and sustainable future.

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INDUSTRY SECTORS

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Agriculture & Agribusiness

Agriculture is a cornerstone of the Coachella Valley economy, generating over $600 million annually through crops like dates, citrus, and vegetables, and driving innovation in sustainable farming and agri-tech. Greater Palm Springs is the date capital of the United States, producing and exporting...

A Journey through the Visual Arts in Greater Palm Springs

Creative Economy

Greater Palm Springs is a thriving hub where film, music, art, and digital media converge amid a rich cultural legacy and stunning desert backdrop. Home to globally recognized events like Coachella and Stagecoach Music Festivals, Desert X, and the Palm Springs International Film Festival, the region...

Development

The construction and real estate sectors are experiencing growth, driven by increased demand for residential and commercial properties. Greater Palm Springs is in the fastest growing region in California and the #12 largest MSA in the country. New developments, mixed-use projects, and infrastructure...

Energy & Technology

The region is a leader in renewable energy innovation, including wind power, solar, and geothermal energy, thanks to its unique geography. Emerging sectors such as battery storage, green hydrogen, and data centers present a compelling opportunity to position Greater Palm Springs at the forefront of...

Healthcare

Healthcare is a fast-growing industry in Greater Palm Springs, employing over 30,000 people and emerging as a hub for innovation in areas such as aging, cognitive health, and wellness research. With renowned institutions and a growing focus on medical entrepreneurship, the sector plays a vital role...

Tourism & Hospitality

Tourism is the cornerstone of Greater Palm Springs' economy. In 2023, the tourism industry hosted 14.4 million visitors while generating a record-breaking $9 billion in total economic impact, supporting approximately one in four jobs in the region. The area's resorts, festivals, cultural...