Greater Palm Springs is home to internationally recognized events that not only celebrate the arts but also drive major economic impact, such as Coachella and Stagecoach, which attract over 250,000 attendees annually and have become global platforms for music and experiential art, as well as the Palm Springs International Film Festival, Desert X, and Modernism Week, which collectively draw hundreds of thousands of visitors each year. These events, alongside a growing network of local studios, digital content companies, and arts organizations, position Greater Palm Springs as a cultural and economic powerhouse in the creative sector. 

Creative professionals and businesses benefit from a supportive, strategically located environment with proximity to Los Angeles, a lower cost of living, and access to industry networks. Educational institutions like College of the Desert and California State University San Bernardino – Palm Desert Campus offer programs in digital design, film production, music, and visual arts, while local nonprofits and cultural organizations provide training, mentorship, and exhibition space for emerging talent. 

• Goldenvoice: Producer of the world-renowned Coachella and Stagecoach festivals, major drivers of tourism and music industry activity. 
• Palm Springs International Film Festival: A global cinematic showcase attracting industry leaders, filmmakers, and fans. 
• Modernism Week: Celebrates design, architecture, and culture with an estimated $68 million in regional economic impact in 2024. 
• Desert X: A biennial outdoor art exhibition drawing international artists and media attention to the desert landscape. 
• Local Studios & Production Companies: A growing number of boutique film, music, and media production firms are establishing roots in the valley. 
• Educational Institutions: Programs at COD and CSUSB Palm Desert provide hands-on training in film, music technology, and digital media arts, helping to build a local creative workforce.