Coachella: Rooted in Tradition, Rising with Opportunity 

Known as the “City of Eternal Sunshine,” Coachella is a vibrant, fast-growing community that blends deep agricultural roots with bold economic potential. Long recognized for its role in producing 95% of the nation’s dates — as well as citrus, grapes, artichokes, and more — Coachella remains a cornerstone of the region’s agricultural success. This rich bounty is reflected in the city’s authentic Mexican cuisine, where local institutions like La Cazuela and Jalisco’s serve up generations of flavor and draw loyal followings. 

Available Commercial Properties 

Pride, Tradition & Innovation

Coachella’s strong Hispanic heritage is proudly celebrated through colorful cultural festivals like Día de los Muertos and Fiestas Patrias, while the Coachella Walls, a collection of murals placed throughout the city, unite the community in joyful expressions of pride, tradition, and identity.   

Beyond its cultural and agricultural legacy, Coachella is rapidly gaining recognition as a destination for innovation and entertainment. While the world-famous music festivals nearby have helped amplify its global profile, Coachella is also home to thriving businesses such as Ernie Ball/Music Man, whose locally made guitar strings are played on stages around the world.

LOCATION & OPPORTUNITY

The city’s strategic location places it near regional assets including the BMW Performance Center, the Thermal Club motorsports facility, Desert International Horse Park, and Jacqueline Cochran Regional Airport — creating ample opportunity for collaboration, growth, and investment. 

With a family-friendly atmosphere, affordable housing, and a strong commitment to economic development, Coachella offers a unique blend of authenticity and ambition. It’s a place where heritage and innovation go hand in hand — making it an exceptional place to live, work, and grow. 

For more information, contact Coachella's Economic Development Director, Celina Jimenez