GPSTBID MARKETING UPDATES AND OPPORTUNITIES

In addition to benefiting from Visit Greater Palm Springs overall destination marketing through television, digital ads, social media, billboards, print ads, public relations, event support, and travel trade, short-term vacation rentals in the Greater Palm Springs Tourism Business Improvement District boundaries benefit from vacation rental specific marketing, and can take advantage of free or discounted promotion opportunities and resources.

Digital Marketing

Visit Greater Palm Springs promotes short-term vacation rentals with digital advertising targeting visitors in our drive and direct fly markets. These ads click through to our Vacation Rentals landing page. To claim or update your listing, log in at MyGreaterPS.com

WWYF Fall AD

  • VRBO Campaign

    A custom landing page supported by digital ads on the VRBO platform launched in July 2021. For the 2022 calendar year, this campaign has resulted in over 78K booked nights and over $41 million in gross bookings for listings in the Coachella Valley.

    Visit Greater Palm Springs runs similar ads on Expedia, VRBO's parent platform. Both GPSTBID hotels and vacation rentals listed on Expedia benefit from the campaign.

    VRBO 

  • VRBO Insights Webinar

    Visit Greater Palm Springs hosted an Expedia / VRBO insights webinar for GPSTBID vacation rental operators. The webinar includes best practices for creating listings that get noticed, tips for responding to reviews, and learn the latest visitor trends.

    CLICK HERE to view the webinar. 

  • Benefits of Vacation Rentals

    Visit Greater Palm Springs runs digital advertisements in the local market to highlight the benefits of short-term vacation rentals in the community. Examples of the ads are below and they link to a landing page containing additional economic impact and quality of life benefits information, as well as research studies and links to city ordinance information.

    benefits of STVR benefits of STVR 2

  • AIRBNB - Live And Work Anywhere

    AIRBNB

    Visit Greater Palm Springs worked with Airbnb to be included as one of only 20 worldwide destinations in their Live and Work Anywhere campaign, launching a hub to help remote workers find listings and explore all Greater Palm Springs has to offer. The campaign launch included press mentions:

    And promotion on Airbnb's LinkedIn channel:

    • Airbnb's LinkedIn post had 220,000 impressions, 11,000 engagements, and 8,000 clicks to the newsroom post  
    • Airbnb's paid LinkedIn had 1.2M impressions, 600,000 people reached, 2,600 clicks to the newsroom post and 3,000 total engagements

    In addition to this campaign, Visit Greater Palm Springs continues to partner with Airbnb on a destination landing page supported by promotions through Airbnb. 

  • Blogs & Articles

    Beautiful glass walled pool with mountains in the distance

    We continue to develop and add vacation rental specific content, including blog posts on our website that are support by native advertising targeting potential visitors. Check out these examples below:

    VACATION RENTALS WITH UNIQUE POOLS

    AMAZING ARCHITECTURE INSPIRED RENTALS

    5 MUST KNOWS: VACATION RENTALS

    REMOTE WORK IN GREATER PALM SPRINGS

    Visit Greater Palm Springs ran this article in Locale Magazine promoting vacation rental stays:

    LOCALE - 7 SWOON-WORTHY VACATION RENTALS