GPSTBID MARKETING UPDATES AND OPPORTUNITIES
In addition to benefiting from Visit Greater Palm Springs overall destination marketing through television, digital ads, social media, billboards, print ads, public relations, event support, and travel trade, short-term vacation rentals in the Greater Palm Springs Tourism Business Improvement District boundaries benefit from vacation rental specific marketing, and can take advantage of free or discounted promotion opportunities and resources.
Digital Marketing
Visit Greater Palm Springs promotes short-term vacation rentals with digital advertising targeting visitors in our drive and direct fly markets. These ads click through to our Vacation Rentals landing page. To claim or update your listing, log in at MyGreaterPS.com.
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VRBO Campaign
A custom landing page supported by digital ads on the VRBO platform launched in July 2021. For the 2022 calendar year, this campaign has resulted in over 78K booked nights and over $41 million in gross bookings for listings in the Coachella Valley.
Visit Greater Palm Springs runs similar ads on Expedia, VRBO's parent platform. Both GPSTBID hotels and vacation rentals listed on Expedia benefit from the campaign.
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VRBO Insights Webinar
Visit Greater Palm Springs hosted an Expedia / VRBO insights webinar for GPSTBID vacation rental operators. The webinar includes best practices for creating listings that get noticed, tips for responding to reviews, and learn the latest visitor trends.
CLICK HERE to view the webinar.
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Benefits of Vacation Rentals
Visit Greater Palm Springs runs digital advertisements in the local market to highlight the benefits of short-term vacation rentals in the community. Examples of the ads are below and they link to a landing page containing additional economic impact and quality of life benefits information, as well as research studies and links to city ordinance information.
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AIRBNB - Live And Work Anywhere
Visit Greater Palm Springs worked with Airbnb to be included as one of only 20 worldwide destinations in their Live and Work Anywhere campaign, launching a hub to help remote workers find listings and explore all Greater Palm Springs has to offer. The campaign launch included press mentions:
- Phocuswire: Airbnb partners with 20 destinations for new “Live and Work Anywhere” initiative
- Cheddar News: Broadcast clip
- Trip Savvy: The 20 Best Destinations to Live and Work Remotely, According to Airbnb
- Kumparan Travel: Airbnb Offers Easy Work From Anywhere from 20 Destinations in the World
And promotion on Airbnb's LinkedIn channel:
- Airbnb's LinkedIn post had 220,000 impressions, 11,000 engagements, and 8,000 clicks to the newsroom post
- Airbnb's paid LinkedIn had 1.2M impressions, 600,000 people reached, 2,600 clicks to the newsroom post and 3,000 total engagements
In addition to this campaign, Visit Greater Palm Springs continues to partner with Airbnb on a destination landing page supported by promotions through Airbnb.
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Blogs & Articles
We continue to develop and add vacation rental specific content, including blog posts on our website that are support by native advertising targeting potential visitors. Check out these examples below:
VACATION RENTALS WITH UNIQUE POOLS
AMAZING ARCHITECTURE INSPIRED RENTALS
5 MUST KNOWS: VACATION RENTALS
REMOTE WORK IN GREATER PALM SPRINGS
Visit Greater Palm Springs ran this article in Locale Magazine promoting vacation rental stays:
LOCALE - 7 SWOON-WORTHY VACATION RENTALS
