GPSTBID Marketing & Promotion for Vacation Rentals

The GPSTBID is managed by Visit Greater Palm Springs (VGPS), the official destination marketing organization of the Coachella Valley. The mission of VGPS is to positively affect the destination’s tourism economy and quality of life for its residents, serving the GPSTBID partners by providing sales, marketing, and public relations support targeting potential leisure travelers from around the world as well as event, meeting, and convention groups. In addition to destination sales and marketing, VGPS supports air service development, workforce development, consumer and group business research, visitor studies, and destination stewardship. 

Benefits for vacation rentals include:

• Property listings on visitgreaterpalmsprings.com, with 3 million active users a year, that links directly to your booking site 

• Opportunity to post special offers and deals promoted in year-round advertising campaigns

• Insights on local market performance to help you make smart pricing decisions 

• Campaigns on popular platforms like Vrbo, directing more visitors to your listings

• Opportunities to participate with media and influencers highlighting your home 

• Invitations to attend events and FAM participation 

• Opportunities to meet travel agents and tour operators representing international travelers

• Resources for guest communications, listing best practices, and more to help your home stand out and get 5-star guest reviews

STVR Targeted Marketing
Here are a few examples of marketing and promotions that GPSTBID properties benefited from in the last year:

• Pool Floatie Persona: This summer campaign ran on Expedia's Vrbo platform, inviting visitors to choose their summer "pool floatie persona" and matching them with experiences and GPSTBID homes. The campaign generated over $17.5 million in bookings for GPSTBID properties.

• California LIVE: California Live television segment with host & influencer Dawn McCoy ran on NBC stations in the drive markets promoting vacation rentals. Segments ran in April on NBC in LA, San Francisco, San Diego. Over 1.5M impressions generated for GPSTBID properties. 

• Undertone: This was a digital marketing campaign on a rich media platform that serves full-page drop-down advertising units (“page grabbers”) across targeted sites, allowing users to interact within the unit and view content. ​This vacation rental dedicated program highlighted places to stay, activities, and vacation rental pools for the summer season.​ Campaign was live in May & June and generated over 4.3M impressions and over 72K clicks to our website highlighting GPSTBID properties.

• Social Media Content: VGPS regularly highlights GPSTBID properties in it's social media content and works with influencers to include GPSTBID properties on their social channels.

5-Star Hosting Essentials Webinars
VGPS provides host education for GPSTBID properties, including guest communication templates and strategies for communicating important short-term rental rules and regulations while still providing an exceptional visitor experience and earning 5-star guest reviews.

One Coachella Valley
This local advocacy campaign aims to improve the perception of short-term rentals among residents by sharing the positive quality of life benefits and economic impacts of short-term rental visitors. The campaign includes digital, connected TV, social, and community event sponsorships.