March–May 2025
During the months of March, April, and May, the site has had over 860K users and over 393K key actions taken including referrals and sign-ups. During this reporting period, there was a slight decrease in users (1.5%) and an increase in sessions (2.9%) vs. the same period last year on the VGPS website. The "Escape Your Ordinary" campaign page totaled 222,416 users for this year prior to switching to our new "Born to Chill" summer campaign.
The website also provided the following engagements during this period, which highlights the effective strategies implemented and response from the VGPS audience:
- 121,337 Partner Referrals
- 1,888 Visitor Guide (VG) Downloads
- 1,691 E-Newsletter Sign-Ups
In addition, 56 blogs were updated on the site in this period including:
- Desert X 2025: A Guide to the Must-See Installations
- Family Fun at Resorts in Greater Palm Springs
- Find Your Summer Chill: Summer Events in Greater Palm Springs
- Local Places to Eat & Drink near Desert X
- Pride is Year-Round in Greater Palm Springs
- The 10 Most Eco-Friendly Hotels in Greater Palm Springs
- Things to do for Easter in Greater Palm Springs
- Top Deals During Greater Palm Springs Restaurant Week
- Your Guide to Family Fun in Greater Palm Springs
- Your Guide to Fashion Week
Event-Related Content
The Desert X Guide blog attracted 3,600+ users and generated 5.1K views, while the St. Patrick's Day blog attracted nearly 1,200 users.
Signature events were also highlighted through e-communications and their corresponding signature event signature event landing pages hosted on the VGPS website. Below is a look at web traffic on the signature events that took place during this reporting period:
- BNP Paribas Open: 2,892 Users and 3,529 Views
- Coachella Valley Music & Arts Festival: 5,821 Users and 7,518 Views
- Desert X: 7,537 Users and 9,940 Views
- Fashion Week El Paseo: 730 Users and 838 Views
- The Galleri Classic: 482 Users and 555 Views
- Joshua Tree Music Festival: 1,252 Users and 1,445 Views
- Stagecoach Country Music Festival: 1,883 Users and 2,261 Views
Campaign Landing Pages
Targeted campaign landing pages play a key role in amplifying our digital advertising efforts, providing dedicated spaces to highlight special promotions and engage our audience. Most recently, the launch of the "Born to Chill" summer travel page showcases exclusive offers, accommodations, and curated activities for the season. The performance of our main campaign landing pages demonstrates strong engagement and reach:
- Time-to-fly: 5,200 Users and 12,483 Views
- Summer Travel - Born to Chill: 7,762 Users and 8,960 Views
- Restaurant Week ( May 30-June 8): 37,010 Users and 170,309 Views
Email Updates
For the months of March, April, and May, the consumer and dineGPS newsletters exceeded the industry average open rate (31.0%) as well as click-to-open rate (5.0%).
|
Newsletter |
Open Rate |
Click-to-Open Rate |
|
March Consumer e-Newsletter |
44.9% |
6.4% |
|
March dineGPS e-Newsletter |
44.5% |
6.4% |
| April Consumer e-Newsletter | 48.9% | 6.3% |
| April dineGPS e-Newslette | 46.0% | 5.8% |
| May Consumer e-Newsletter | 44.56% | 5.0% |
| May dineGPS e-Newslette | 46.0% | 5.7% |
Looking Ahead
The Summer Eats Pass launched immediately following Restaurant Week and will run through September 1, marking the first time our mobile app will be used to power the experience. The program invites users to check in at participating venues across the valley for a chance to win exciting prizes, driving both engagement and exploration.
Meanwhile, our ongoing "Born to Chill" summer travel campaign continues to inspire visitation by highlighting the region’s unique offerings during the summer months.
Preparations are also well underway on the website for Spa Month in September, with plans taking shape for what promises to be a standout event in the seasonal calendar.
As the digital marketing landscape continues to evolve — driven by shifts in consumer behavior, AI-generated search results, and data privacy regulations — we are actively assessing the impact on our website traffic and exploring new strategies to adapt. This includes reviewing updates to our cookies policy and pursuing first-party data solutions to maintain performance and targeting capabilities. These efforts, combined with ongoing SEO and paid media initiatives, are focused on keeping VisitGreaterPalmSprings.com a valuable resource for both leisure and group travel planning.
