VGPS RESEARCH

Visit Greater Palm Springs recently held a successful in market kick-off meeting with Downs & St. Germain Research to initiate the year-long Visitor Intercept Study, which will take place throughout 2025. Conducting this study is a part of our ongoing commitment to enhancing the visitor experience and strengthening our strategic initiatives. This study will provide valuable insights to better understand our visitor demographics via their spending patterns, travel motivations, seasonality of visits, transportation and lodging preferences, attractions visited, and destination experience. We look forward to sharing more on this as we move forward.     

As a reminder, you can explore prior VGPS research and the latest industry trends and updates on our website’s Research & Reports page. This dedicated section serves as a valuable resource, offering industry insights, market shifts, and innovative practices—allowing stakeholders the ability to strategically adapt their offerings, marketing strategies, and infrastructure to meet consumer demands in our ever-evolving global market. 

For more information about Visit GPS research, please contact: 
Rebecca Kirkpatrick 
Analytics Manager 
rebecca@visitgreaterps.com | 760.969.1325