RESEARCH

In an effort to measure the organization’s progress in shaping perceptions of the region and to create an overall snapshot of the current consumer impressions that will aid in future marketing strategies, Visit Greater Palm Springs sent an RFP to bid for the 2023 Image & Awareness Study. An agency will be chosen by the end of March; we look forward to sharing more on this project as it develops.

In mid-January, Conventions, Sports & Leisure International (CSL) had a very successful in-market kickoff meeting for the Riverside County Feasibility Study for an Amateur Sports Complex. The focus of this study is to help identify potential events and determine the size, location, and amenities needed to be successful. We expect to finalize this study by the end of Q2.

As part of the Riverside County grant funding, Visit Greater Palm Springs is working with North Star on a Riverside County Rebranding Project. This project will redevelop the Economic Development brand and assets for Riverside County. This effort will aim to develop a pathway to position the County as a competitive destination for business activities to further grow it’s future and encourage relocation and economic development. This project is expected to be complete by the end of 2023.

With Tourism Economics in the final stages of completion, we look forward to sharing the findings from the 2022 Tourism Economic Impact Study and the 2022 STVR Economic Impact Study by early May.

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality positions locally, we collaborated with Tourism Economics to conduct a Managers in Hospitality Survey, an analysis of management positions in the hospitality industry of Greater Palm Springs. You can find that full report find that full report here.

To view our prior research and reports, visit our research page.

For more information about Visit GPS research, please contact:
Rebecca Kirkpatrick
Analytics Manager
rebecca@visitgreaterps.com | 760.969.1325