VGPS RESEARCH

Visit Greater Palm Springs has been working with Riverside County and North Star agency to move forward the county's rebranding project. Part of the Riverside County grant, this project will redevelop the Economic Development brand and assets for Riverside County, developing a pathway to position the county as a competitive destination for business activities to encourage relocation and economic development. The project is estimated to be complete in Q3 of this year. 

VGPS has issued an RFP to conduct a Visitor Intercept Study. Conducting this study will provide valuable insights to better understand our visitor demographics, their spending patterns, travel motivations, seasonality of visits, transportation and lodging preferences, attractions visited, and destination experience. We expect to award a contract by early July and look forward to sharing more as we move forward.   

As a reminder, you can explore prior VGPS research and the latest industry trends and updates on our website’s Research & Reports page. This dedicated section serves as a valuable resource, offering industry insights, market shifts, and innovative practices- allowing stakeholders the ability to strategically adapt their offerings, marketing strategies, and infrastructure to meet consumer demands in our ever-evolving global market.

For more information about Visit GPS research, please contact: 
Rebecca Kirkpatrick 
Analytics Manager 
rebecca@visitgreaterps.com | 760.969.1325