RESEARCH
Conventions, Sports & Leisure International (CSL) has completed Phase 1 of the Hospitality Campus/Learning Hotel Study. Below are some key findings of that study. You can find the full version of the report here.
• CSL is recommending that a learning hotel not be developed and is instead recommending a robust internship and mentorship program.
• The CSL recommendation is for a diverse certificate and associate degree program to include Hospitality Management, Baking & Pastry Management, Tourism Management, Culinary Management, Event Management, Food & Nutrition, Resort Management, and Luxury Hospitality Management.
• Looking beyond infrastructure and areas of training at the COD, factors such as community engagement, domestic and international program coordination, and student-in-need efforts were also included in the comprehensive study.
• Furthermore, VGPS also engaged Tourism Economics to survey the local hospitality industry to analyze what management jobs and compensation opportunities exist in the Coachella Valley. Although this research is still ongoing, the preliminary results indicate that over 700 management positions currently exist with average salaries ranging from $50,000 to $150,000.
Phase 2 of the Hospitality Campus/Learning Hotel Study should be coming to a close in early Q4. We look forward to sharing more on this as we move forward.
Currently, we are reviewing the proposals submitted for the Riverside County Feasibility Study for an Amateur Sports Complex. The focus of this study is to help identify potential events and determine the size, location, and amenities needed to be successful. We expect to finalize this study in Q1 of next year.
With the intention of discovering how the local community perceives tourism and its impacts, we have partnered with Destination Analyst to produce a Resident Sentiment Study. They have just concluded the data collection process and expect to submit the final study by the end of October.
Tourism Economics has completed the preliminary Greater Palm Springs Cannabis Economic Impact Study, and we expect to share more of this analysis next month.
To quantify the economic significance of the short term vacation rentals in Greater Palm Springs, Tourism Economics has started the 2021 STVR Economic Impact Study. This is expected to be completed in Q4.
To view our prior research and reports, visit our research page.
For more information about Visit GPS research, please contact:
Rebecca Kirkpatrick
Analytics Manager
rebecca@visitgreaterps.com | 760.969.1325
