Why Tourism Matters in Greater Palm Springs
Tourism is our region’s No. 1 industry, generating $7.5 billion in economic impact annually and supporting 1 in 5 jobs before COVID-19.
What Is the CVB?
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the Coachella Valley. In addition to promoting the region to visitors and meeting planners through destination sales and marketing, we conduct ongoing research and visitor studies, support air service development (more flights = more visitors!), build destination partnerships through community outreach and engagement, and more.
If you look closely at our logo “bug” (below), you’ll see there are nine loops—one for each of the nine cities that make up Greater Palm Springs. Our mission is to grow the tourism economy for the whole destination, ultimately enhancing the quality of life for all its citizens.
Want to spend a day in a visitor’s shoes? Join Chill Chaser Amy Yerrington as she explores the thrills and poolside chills that make Greater Palm Springs like no place else. You’ll tee off under the stars, cycle across wide-open terrain and even take a few hot laps around a track.watch now
You may call Greater Palm Springs home, but there’s a treasure trove of hidden gems many locals don’t even know exist. In this original series, host Anndee Laskoe takes us off the beaten path to discover some of the area’s best-kept secrets, from historic estates to boulder-strewn mountaintops and beyond.watch now