Why Tourism Matters in Greater Palm Springs
Tourism is the region’s No. 1 industry, generating $7.5 billion in economic impact annually and supporting 1 in 5 jobs before COVID-19.
The importance of this industry led Visit Greater Palm Springs (Visit GPS) to release a Destination Development Plan in 2016, outlining a strategy to reach 16 million visitors by 2026. The community has always played an essential role in making this vision a reality, and as we begin rebuilding the local economy, it’s more important than ever to come together to help our destination recover—to be a part of the same team.
TEAM GPS is an initiative that unites our hospitality community toward a common goal: creating positive, unforgettable experiences for each and every visitor so they’ll make plans to return again, all of which ultimately helps support the local tourism economy and enhance everyone’s standard of living.
Our strategy? It’s simple (and embodied in our very name).
- Teach – Use your firsthand knowledge of the destination to inform visitors of our unique history and experiences.
- Engage – Be the first to say “hello" and make a visitor feel welcome. Smile. Make eye contact. Listen.
- Advise – Offer suggestions, directions, even itinerary ideas to help them plan their stay.
- Motivate – Inspire and move them to make the most of their time here and plan their return; let them see and feel your enthusiasm for Greater Palm Springs.
Whether it’s a stress-free arrival at their hotel, an afternoon with top-tier drink service by the pool or a friendly smile at the door, every visitor’s first impression of Greater Palm Springs, and the travel experience they have while here, matters. And it starts with us.
What Is the Greater Palm Springs Tourism Foundation?
Set in the heart of Southern California, the destination of Greater Palm Springs is known for its year-round sunny climate, dramatic landscape, outstanding amenities and timeless tradition of hospitality. To carry this legacy of service forward and invest in our industry’s future, the Greater Palm Springs Tourism Foundation was established in 2018 with a dynamic mission to enrich and elevate tourism in the reg
The Tourism Foundation supports and initiates diverse programming related to the hospitality, convention and tourism industries with funds raised from individuals, businesses, organizations and other foundations. Initiatives encompass providing education and leadership training, college scholarships, and volunteer and mentor development.
Goals & Vision
The primary goals of the Tourism Foundation include:
- Providing scholarship opportunities to local students
- Developing funding sources to support Tourism Foundation programs and services
- Fostering passion for and excellence of service at every level
Foundation stewardship, coupled with the crucial support of Visit GPS partners and the community at large, helps drive a robust year-round tourism economy with a thriving workforce and unequaled customer service that advances quality of life in the destination for residents and visitors alike.
What Is Visit Greater Palm Springs?
Visit Greater Palm Springs (Visit GPS) is the official tourism marketing agency for the nine-city Southern California oasis of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. Founded in 1989 with a mission to positively affect the destination’s $7.5 billion tourism economy and quality of life for its citizens, the organization serves more than 3,000 business partners, providing sales, marketing and PR targeted to potential leisure travelers and event, meeting, and convention group markets.
If you look closely at our logo “bug” (below), you’ll see there are nine loops—one for each of the nine cities that make up Greater Palm Springs. Our mission is to grow the tourism economy for the whole destination, ultimately enhancing the quality of life for all its residents.
Want to spend a day in a visitor’s shoes? Join Chill Chaser Amy Yerrington as she explores the thrills and poolside chills that make Greater Palm Springs like no place else. You’ll tee off under the stars, cycle across wide-open terrain and even take a few hot laps around a track.watch now
You may call Greater Palm Springs home, but there’s a treasure trove of hidden gems many locals don’t even know exist. In this original series, host Anndee Laskoe takes us off the beaten path to discover some of the area’s best-kept secrets, from historic estates to boulder-strewn mountaintops and beyond.watch now