2021-2031 Tourism Business Improvement District
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the Coachella Valley. Founded in May 1989 by a Joint Powers Authority comprising the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta and Indio, the CVB was created as a public-private partnership to help grow the region’s tourism economy.
The mission of the CVB is to positively affect the destination’s tourism economy and quality of life for its citizens, serving the Greater Palm Springs Tourism Business Improvement District (GPS TBID) Partners and providing sales, marketing and public relations support targeting potential leisure travelers from around the world as well as event, meeting and convention groups. In addition to destination sales and marketing, the CVB supports air service development, workforce development, consumer and group business research, visitor studies and destination stewardship.
Vacation Rental lodging owners successfully petitioned in 2020 to be included, alongside hotels with 50 rooms or more, in the GPS TBID. Hotels with 50 rooms or more will continue to remit a 3% TBID assessment while Vacation Rental lodging will begin paying the 1% TBID assessment on short term stays of less than 29 days on July 1, 2021.
Please review the FAQ’s below for more details on the assessment and benefits. This information will be updated frequently to include more details for how Vacation Rental owners and managers can remit their assessment and get involved.
Additional FAQs (Frequently Asked Questions)
How much is the assessment?
The annual assessment rate is a percentage (3% for hotels; 1% for vacation rental properties) of gross short-term revenue, calculated monthly in the same way you calculate and remit TOT. Assessments will not be collected on long-term stays of 29 days or more.
The fee is typically passed on to the overnight guest via their nightly rental bill. Travelers in the U.S. have become accustomed to these destination fees, which are standard practice across the country.
Who pays into the TBID?
All lodging businesses with 50 rooms or more and vacation rentals located within the boundaries of the cities of Desert Hot Springs, Palm Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta and Indio, as well as portions of the unincorporated area of Riverside County in the Coachella Valley.
When do I begin paying the assessment?
Vacation rentals should begin assessing stays July 1, 2021. Assessments for each month are due by the end of the following month to avoid penalties or late fees.
How is the assessment calculated?
The TBID assessment is calculated as 1% of gross rental revenue on short term stays of less than 29 day, remitted each month in the same way you calculate and remit Transient Occupancy Tax (TOT).
How do I pay the assessment?
The TBID assessment will be remitted monthly to the City (or County for some) that you pay TOT to. If you have a property manager that is remitting TOT for you, they will collect and remit the TBID for you as well.
What is the duration of the TBID Renewal?
The renewed TBID will have a 10-year life, beginning July 1, 2021 and ending June 30, 2031.
When will I have access to my GPS CVB account as a vacation rental owner or manager?
The Greater Palm Springs CVB will begin loading in vacation rental owner information received from each of our eight cities and Riverside County for permitted homes within our boundaries in the spring of 2021. Once your information is loaded in, an email will be sent to you, or your property manager, with information about how to log in and access your account.
How do I get involved?
The Greater Palm Springs CVB will form an advisory committee of vacation rental owners and property managers to guide promotion priorities and review marketing plans. The TBID funding is required to be used in a way that specifically benefits the businesses assessed, and guidance from the industry is essential.
Contact Davis Meyer at firstname.lastname@example.org or (760) 969-1360 if you are interested in being involved in the advisory committee.
Sign up for monthly Vacation Rental TBID partner communications here.
Why are Vacation Rentals now included in Greater Palm Springs’ Tourism Business Improvement District?
Local vacation rental agents and owners asked the CVB to begin the process of becoming a part of the TBID several years ago. With the renewal of the GPS TBID that started in 2020, all vacation rental permit holders within our boundaries were mailed petitions. With petitions representing over 73% of the district returned in favor of renewing the GPS TBID including vacation rentals, they successfully petitioned to be included.
Vacation rentals are key for our destination to help meet visitor demand during our busiest times of the year, and having them be part of our Board of Directors benefits all of us. The funds collected from vacation rentals for the TBID will be used specifically for marketing and destination development programs designed to bring in more visitors—with a special focus on educating homeowners, neighbors and guests in order to create a positive environment in the local community and improve the vacation rental guest experience.
What is a Tourism Business Improvement District (TBID)?
A Tourism Business Improvement District (TBID) is a collection of lodging properties that pay an assessment on individual room night stays. The assessment—a small fee usually paid by guests on their nightly bill—provides funding for destination marketing and development to grow visitation year-round and help the destination remain competitive worldwide.
Over 160 tourism improvement districts exist across the United States, with the majority being in California, including San Diego, Los Angeles, San Francisco, Santa Barbara, Big Bear Lake, Napa Valley, Huntington Beach, Oceanside and Temecula.
The Greater Palm Springs TBID helps us compete with these destinations and promote our many wonderful activities, events, attractions and unique places to stay to visitors around the world.
Why does Greater Palm Springs need a TBID?
The TBID provides a stable, long-term funding source to promote tourism, our region’s No. 1 industry. Increasing visitation and room night sales ultimately benefits our hotel/vacation rental businesses and helps grow the local economy. Unlike Transient Occupancy Tax (TOT) collections, which can be used for a variety of purposes, TBID funds are protected for exclusive use by the destination marketing organization (in this case, the Greater Palm Springs Convention & Visitors Bureau). The Greater Palm Springs TBID represents 83.7% of the CVB’s total annual funding.