About Us

Visit Greater Palm Springs is the official tourism marketing agency for the Coachella Valley, comprising the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, it was created as a public-private partnership to help grow the region’s tourism economy. 

Meet Our Team & Board


2024 Mission + Vision v3


Core Values

Through employee collaboration and input, the following core values were established for our organization. We uphold these values in everything we do, from reaching out and interacting with visitors, our partners, and our community to embodying the values each day as we go about our work.

Core Values of Visit GPS

Visit Greater Palm Springs Updates

Air Service Updates | Marketing UpdatesCommunications UpdatesPartnership Updates

For information about our Board of Directors meetings, click here.