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About Us

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The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the Coachella Valley. Founded in May 1989 by a Joint Powers Authority comprising the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta and Indio, the CVB was created as a public-private partnership to help grow the region’s tourism economy.

The mission of the CVB is to positively affect the destination’s tourism economy and quality of life for its citizens, serving more than 90 TBID hotel partners and providing sales, marketing and public relations support targeting potential leisure travelers from around the world as well as event, meeting and convention groups. In addition to destination sales and marketing, the CVB supports air service development, workforce development, consumer and group business research, visitor studies and destination stewardship.