About Us
Visit Greater Palm Springs is the official tourism marketing agency for the Coachella Valley. Founded in May 1989 by a Joint Powers Authority comprising the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta and Indio, Visit Greater Palm Springs was created as a public-private partnership to help grow the region’s tourism economy.
VISION
Where travelers are welcomed from around the world to find adventure, inspiration, and rejuvenation.
MISSION
We promote our unique and diverse destination to the world while advancing regional collaboration to improve the quality of life for our residents and partners.
Core Values
Through employee collaboration and input, the following core values were established for our organization. We uphold these values in everything we do, from reaching out and interacting with visitors, our partners, and our community to embodying the values each day as we go about our work.
Visit Greater Palm Springs Updates
Air Service Updates | Marketing Updates | Communications Updates | Partnership Updates
For information about our Board of Directors meetings, click here.