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  • Digital

    Brand Campaigns
    For January and February, Expedia generated 15.1M impressions, inclusive of our brand campaign, our Visit California co-op campaign and an international California DMO co-op that targeted the UK, Canada, France, Germany, and Mexico. As a result of these campaigns, 22.7K hotel room nights were booked for hotels, 30.3K vacation rental room nights were booked, and $33.2M in revenue was generated.

    In January and February, the TripAdvisor campaign generated 3.3M impressions, which resulted in $1.2M in hotel revenue and a total economic impact of $3.6M.

    In January and February, Sojern generated 4.3M impressions, and as a result 1,468 room nights were booked equating to a total economic impact of $3.6M.

    Centro generated 4.5M impressions. We ran multiple campaigns including our Brand, Oasis of Art, Benefits of Tourism, and Workforce Development campaigns.

    Travelzoo generated 26K clicks to partner deals and pages.

    We continued our Visit California Co-Op campaign in January and February with Expedia, TripAdvisor, and Sojern, generating 5.5M impressions. A total of 17.9K room nights and 11.7M in economic impact was generated.

    Vacation Rental
    In January and February, dedicated Vacation Rental creative ran across Centro, Nativo, Sojern, TripAdvisor, Expedia, and The Desert Sun. This campaign has served 3.7M impressions.


    Oasis Of Art Fall WWYF Remote Work Benefits of Tourism Campaign Workforce Development

    vacation rentals


  • Television

    During the months of January and February, our television efforts amounted to 4.2B impressions and 395K spots. Television tactics included cable, connected television, and KTLA (Los Angeles).

    Television markets included both year-round and seasonal markets: Los Angeles, San Diego, Phoenix, Las Vegas, San Francisco, Oakland, San Jose, Salt Lake City, Denver, Dallas, Portland, Seattle, Atlanta, Austin, Boise, Chicago, Des Moines, Eugene, Houston, Minneapolis, and New York, as well as Canadian markets: Edmonton, Vancouver, Toronto, Calgary, and Winnipeg).



  • Billboard

    For January and February, total billboard impressions amounted to 122M. This included Greater Palm Springs brand messaging, partner co-ops with Hyatt Regency Indian Wells and Margaritaville Resort Palm Springs, and event support billboards for partners like BNP Paribas Open, Modernism Week, Palm Desert Food & Wine, El Paseo Fashion Week, and more.


    Billboard - January 2023

    margaritaville billboard

    Billboard - January 2023

    Billboard - January 2023

    Billboard - January 2023

    Billboard - January 2023






  • Meetings

    Greater Palm Springs meetings media continued in January and February. The “Meetings Mean More” campaign continued to target meeting professionals with the overall goal of motivating group business bookings.

    These campaigns earned 1.1M impressions, and included digital display advertising, content stories, social media and email blasts via Centro, CVENT, ASAE, MPI, USAE, and Meetings Today.

    meetings board report 22 meetings board report 22 meetings board report 22

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Sales & Marketing Officer
colleen@visitgreaterps.com | 760.969.1347

Dana Fury, Director of Marketing
dana@visitgreaterps.com | 760.969.1345​