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  • Digital

    Brand Campaigns
    NEW: A co-op campaign in partnership with Visit California re-launched, running in November and December with Expedia, TripAdvisor, and Sojern, generating 5.1M impressions. A total of 9.8K room nights were booked for an economic impact of $7.1M.
    [DANA/COLLEEN: DO WE WANT TO EMBED AN EXAMPLE OF CREATIVE HERE?]

    The Oasis of Art campaign continued to run in November and December with creative highlighting murals/public art and midcentury modern architecture. This campaign runs across Centro digital and native, and generated 1.4M impressions.

    Oasis Of Art

    For November and December, Expedia generated 10.1M impressions, inclusive of our brand campaign and an international California DMO co-op, which targeted the UK, Canada, France, Germany, and Mexico. As a result of these campaigns, 14.7K hotel room nights were booked, 11.8K vacation rental nights were booked, and $11.6M in revenue was generated.

    In November and December, the TripAdvisor campaign generated 1M impressions, which resulted in $259K in hotel revenue and a total economic impact of $1.3M.

    Travelzoo generated 17K clicks to partner deals and pages.

    In November and December, Sojern generated 1.38M impressions, and as a result, 523 room nights were booked, equating to a total economic impact of $1.9M.

    Centro generated 4.5M impressions. Multiple campaigns ran via Centro, including our Brand, Work Remote, Oasis of Art, Benefits of Tourism, and Workforce Development campaigns.

     

    Fall WWYF Remote Work Benefits of Tourism Campaign Workforce Development

    Vacation Rental
    In November and December, dedicated Vacation Rental creative ran across Centro, Nativo, Sojern, TripAdvisor, Expedia and The Desert Sun. This campaign has served 3M impressions.

    vacation rentals

  • Television

    During the months of November and December, television impressions amounted to 2.7B impressions and 372K spots. Television tactics included cable, connected television and KTLA (Los Angeles).

    Television markets included both year-round and seasonal markets: Los Angeles, San Diego, Phoenix, Las Vegas, San Francisco, Oakland, San Jose, Salt Lake City, Denver, Dallas, Portland, Seattle, Atlanta, Austin, Boise, Chicago, Des Moines, Eugene, Houston, Minneapolis, and New York, as well as Canadian markets – Edmonton, Vancouver, Toronto, Calgary, and Winnipeg).

     

     

     

  • Billboard

    For November and December, total billboard impressions amounted to 178M, including Greater Palm Springs brand messaging, a partner co-op billboard with the Hyatt Regency Indian Wells, and supporting signature events like the La Quinta Art Celebration, Cathedral City Hot Air Balloon Festival, Magic of Lights in Indio, Greater Palm Springs Pride, Ironman, El Gato Classic, the American Express Golf Tournament, Palm Springs International Film Festival, and Indian Wells Winterfest.

    FYO Billboard Oct 2022

    WWYF Resort Nov 2022 Billboard

    Magic Lights Nov 2022 Billboard

    El Gato Nov 2022 Billboard

     

     

  • Meetings

    Greater Palm Springs meetings media continued November and December. Throughout the duration, the “Meetings Mean More” campaign continued to target meeting professionals with the overall goal of motivating group business bookings.

    This campaign earned 3.7M impressions and included digital display advertising, content stories, social media and email blasts via Centro, CVENT, ASAE, USAE, Connect, Meetings Today, Northstar and Smart Meetings.

    meetings board report 22 meetings board report 22 meetings board report 22

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Sales & Marketing Officer
colleen@visitgreaterps.com | 760.969.1347

Dana Fury, Director of Marketing
dana@visitgreaterps.com | 760.969.1345​