• Digital

    A campaign with Lonely Planet launched in January with a custom article, run-of-site banners, social media amplifications, and native with over 1.4M impressions.

    For January and February, Expedia generated nearly 2M impressions and 2,150 clicks from the brand campaign (separate VRBO and Expedia international impressions and clicks are detailed in their respective drawers below). The combined Expedia, VRBO, and Expedia international campaigns resulted in over 14,300 hotel room nights and 12,700 vacation rental room nights booked, for a total of $12M in revenue.

    In January and February, the TripAdvisor campaign generated 893K impressions, which resulted in 861 room nights, $291K in hotel revenue and a total economic impact of $764K.

    In January and February, Sojern generated 1.4M impressions, and as a result 72 room nights were booked equating to a total economic impact of $140K.

    Centro generated 3M impressions. We ran multiple campaigns including our Brand, Oasis of Art, Workforce Development, Benefits of Tourism, Non-Stop Fly and Weather Channel sunshine messaging ads.

    Nativo generated 800K impressions, highlighting campaign pages and blog content for Oasis of Art, Benefits of Tourism, wellness, and What Will You Find? brand campaigns.

    We continued to run banner ads in IGLTA email newsletters and on the website, reinforcing our LGBTQ+ friendly meetings and leisure messaging resulting in a total of 60K impressions.

    BELOW ARE EXAMPLES OF OUR CAMPAIGN CREATIVE DURING THIS REPORTING PERIOD

     WWYF Ad WWYF ad 2  

    Benefits of Tourism Campaign Workforce development - marketing annual report  

     Oasis of Art  - marketing annual report

  • Vacation Rentals

    Vacation rentals are incorporated into our overall consumer marketing campaign year-round. This includes television spots, out-of-home, social media, digital video content, and blog content/articles.

    In addition, we have dedicated digital programs that drive to the vacation rental page on the Visit Greater Palm Springs website. In January and February, we dedicated vacation rental programmatic display and native content via Centro and Nativo, highlighting listings and blog content. These digital campaigns generated over 2.5M impressions.

    Our monthly VRBO campaign for January and February generated 571K impressions and resulted in 11,497 room nights and $5.9M in revenue.

    VGPS 23

    VGPS STVR Fall 23 

    VGPS STVR  Fall 23

    WWYF Fall 23

  • Television

    During the months of January and February, television impressions amounted to 3.9B impressions and 450K spots. Television tactics included cable, connected television, and Canadian Broadcast Network, with additional spend on Disney+ and ESPN.

    Television markets included our year-round drive and fly markets and also expanded to include seasonal fly markets (Los Angeles, San Diego, Phoenix, Las Vegas, San Francisco, Oakland, San Jose, Salt Lake City, Portland, Denver, Dallas, New York, Portland, Seattle, Atlanta, Austin, Boise, Chicago, Eugene, Houston, Minneapolis, and Canadian markets including Calgary, Edmonton, Toronto, Vancouver, and Winnipeg). In addition, we are continuing to run television in one-stop markets (Kansas City, St. Louis, Omaha, Washington D.C., and Indianapolis).

    EXAMPLES OF TELEVISION SPOTS FROM THIS REPORTING PERIOD ARE BELOW.

     

  • Billboard

    For January and February, total billboard impressions amounted to 145M.

    Events promoted during this timeframe included The American Express Golf Tournament, Palm Springs International Film Festival, Tour de Palm Springs, Modernism Week, La Quinta Arts Celebration, Galleri Classic, Cathedral City LGBT Days, and more.

    EXAMPLES OF BILLBOARDS FROM THIS REPORTING PERIOD ARE BELOW.

    Galleri Classic

    Mod Week Feb

    LQ ART Celebration

    CC LGBTQ Days

    AMEX BB VGPS23

    BNP Paribas BB VGPS23

  • Meetings

    Greater Palm Springs meetings media continued in January and February. Throughout the duration, the “Oasis is Real” campaign targeted meeting professionals with the overall goal of motivating group business bookings.

    The meetings advertising earned 3.4M impressions and included digital display advertising, content stories, social media, and email blasts via Connect, Conference Direct, Northstar, Small Market Meetings, Cal Meetings & Events, Smart Meetings, AdTheorent and Meetings Today.


    Oasis is real ad 

  • International Marketing

    Greater Palm Springs’ international media plan targeting UK travelers continued to run digital and social media advertising in January and February and will continue throughout 2024. During this period, advertising generated 11.4M impressions and over 4K conversions.

    An expanded media plan will continue to launch in Q1 in partnership with Brand USA and Visit California throughout Canada, the UK, Germany, Mexico, and France.

    EXAMPLES OF INTERNATIONAL MARKETING FROM THIS REPORTING PERIOD ARE BELOW.

    VGPS International Ads VGPS Finn Partners

    WWYF UK Ad VGPS UK Ad VGPS Hollywood Marilyn Ad

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Sales & Marketing Officer
colleen@visitgreaterps.com | 760.969.1347

Dana Fury, Director of Marketing
dana@visitgreaterps.com | 760.969.1345​