FINANCE

The Finance department supports the overall financial health of Visit Greater Palm Springs by overseeing organizational funding and spending and forecasting future economic trends that could affect our local tourism industry.

Primary responsibilities include:

overall financial planning
managing and reporting of financial transactions, including the performance of general accounting activities
development and implementation of the annual budget
issuance of financial statements and annual audits
managing cash flow, credit, and investments
managing employee payroll and benefits
performing financial analysis, strategy and performance measurement

January 2026 Reporting Period

The financial report as of January 31, 2026 presents activities from July 1, 2025 through January 31, 2026. The VGPS Financial Report can be found below.

Financial Reporting

The following represent the most recent YTD financial reporting. Click on a blue bar below to open.

VGPS Financial Report

Below is Visit Greater Palm Springs' Statement of Activities
(Click on the image to view larger.)

* Notes for Budget Variances > $100k

TBID Vacation Rentals - Assessment
Year to date, we are 9.3% above budget; the primary driver behind this increase has been contributions from the City of Coachella.

Labor Costs
This is a timing variance. Actual payroll verses budget allocation method were different.
Payroll costs are expected to align with budget at fiscal year end.

Media Placement & Digital Marketing
Sponsored the Expedia Ambassador Summit. This variance to budget is a timing issue; expenses should align with plan by fiscal year end.

Tradeshows / Sales Missions
Several public relations international missions moved to fall (Asia, Australia & Canada). Tourism Development is reviewing international opportunities with Brand USA and ICW Visit CA; future programs have not been finalized.

Special Promotions & Representation
Meet the Mentor programming shifted to April. Pacific Northwest and broadcast partnership events were moved to later in the year.

Event Hosting
GTM West (Northstar Media) sponsorship under review. American Express golf sponsorship invoice has not been received. This variance to budget will be offset once all invoicing has been finalized.

Research
Rove (reporting dashboard) implementation costs. Added sports facility financial analysis, airport regional resident survey, expanded STR comp set, and included OTA dataset in monthly reporting.

Capital Outlay
Vehicle was leased instead of a cash purchase.
Annual VGPS Audit Report

2025 Annual Audit Report
This financial report PDF file is of Visit Greater Palm Springs' finances for the fiscal year ended June 30, 2025.

Questions concerning any of the information in this report should be addressed to the Vice President of Finance & Administration at info@visitgreaterps.com or by U.S. mail:

Visit Greater Palm Springs
70100 Highway 111
Rancho Mirage, CA 92270
GPS Tourism Foundation Financial Report

Below is our most recent GPS Tourism Foundation Financial Report.

(Click on the image to view larger.)
Delinquencies
There are three (3) TBID hotels that are delinquent as of January 31, 2026.

Courtyard by Marriott, Palm Desert
- Delinquent: July 2025, August 2025, September 2025, October 2025, November 2025, December 2025
- Complaints were filed with Riverside County
- Payment collected for January 2026
Residence Inn, Palm Desert
- Delinquent: July 2025, August 2025, September 2025, October 2025, November 2025
- Complaints were filed with Riverside County
- Payment collected for December 2025 and January 2026
V Palm Springs
- Delinquent: July 2025, August 2025, September 2025, October 2025, November 2025
- Notice of Delinquency filed
- Hotel representative in contact with VGPS’s Counsel
- Payment collected for December 2025

If you have any questions about VGPS finance, please contact:
Brian Kelty, Vice President, Finance & Administration
brian@visitgreaterps.com | 760.969.1303

Board Report

FINANCE

January 2026 Reporting Period

Financial Reporting

PARTNERS & SPONSORS