SOCIAL MEDIA
From September through October, Visit Greater Palm Springs’ social media channels reached 12M impressions, 2M video views, and 49K engagements on @visitgreaterps and @dinegps.
In September, VGPS launched the “Escape Your Ordinary” social media campaign, reaching over 2M in paid social impressions and 558K video views.
Additionally, VGPS collaborated with the LIVE with Kelly & Mark team while they were in destination in early November, announcing the LIVE Greater Palm Springs tapings over two posts, leading to future content and engagement boom in November.
During this reporting period, VGPS published content throughout all platforms ranging from the announcement of Kelly & Mark coming to GPS, hidden gems, indoor activities, and Modernism while reintroducing seasonal hiking, the Coachella Valley Firebirds, and outdoor art and activities.
In this time period, @visitgreaterps grew 2% reaching 63.2K followers!
Signature Events & Holidays
On all channels, VGPS will supports signature and holiday events. Below are examples of Greater Palm Springs Pride and Cathedral City Balloon Festival.
Your Guide to Greater Palm Springs Social Media Series
This winter, VGPS will launch Season 3 of an inspiring 6-part series with content creator Alle Pierce. The "Your Guide to" series featured themed travel itineraries on how to make the most of a Greater Palm Springs vacation. These videos have accompanying blogs distributed on the VGPS website.
Scroll to the bottom to see our Social Media dashboards.
Upcoming Social Media Projects
VGPS is sharing holiday events and happenings through December. The social channels will also share and continue "Time To Fly’ ads through paid social channels, targeting nonstop fly markets.
Below are dashboards displaying social media stats as of August 31. The monthly numbers will be updated by the 10th of the following month.
An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.
- 2-Year Board Priorities
- December 2024 Agenda & Packet
- President's Summary
- Air Service Updates
- Marketing Updates
- Communications & Film Updates
- Digital Updates
- Social Updates
- Convention Sales
- Pace Report
- Partnership Updates
- Tourism Development
- Economic Development
- Research Updates
- Smith Travel Research
- Vacation Rental Data
- Finance
- Past Board Meetings Archive
If you have any questions about Social Media, please contact:
Dana Fury, Director of Marketing | dana@visitgreaterps.com | 760.969.1345
