SOCIAL MEDIA

Visit Greater Palm Springs (VGPS) kicked off 2023 strong with 2,557,408 Impressions on @visitgreaterps and @dinegps social channels. @VisitGreaterPS Instagram achieved 40K followers, and @VisitGreaterPS TikTok account hit 10K followers.  

During this reporting period, VGPS shared 19 reels on Instagram and TikTok. These videos included an inspiring travel message for National Plan for Vacation Day reaching 20.8K video views, signature events, outdoor hiking, and family fun experiences. Through Instagram reels, VGPS has reached more than 255K non-followers, and dineGPS has reached 87.7K non-followers in video views. 

Scroll to the bottom to see our Social Media dashboards.

Love Local
In January, VGPS launched an inspiring series promoting local businesses: Love Local by a Local. The series follows Greater Palm Springs local Lori Rogers as she shares the stories of family-owned treasures. VGPS distributed 5 videos on Instagram Reels and TikTok. In total, the series generated over 128K video views. These videos had extended distribution, as well, through a web page and newsletter.

• Thriftology
• Tru Self Care Boutique and True Awakening Studio
• Delicias Mexican Cuisine
• Bike Palm Springs
• Wabi Sabi Japan

Kind Traveler
VGPS’ social channels announced its partnership with Kind Traveler by sharing an organic post on Instagram, Facebook, Twitter, and LinkedIn. With content, VGPS will continue to spread the message about traveling sustainably to the destination. 

Upcoming Social Projects
In January and February, VGPS was in production on social media projects that are slated to be distributed in March and April. The digital team is excited to continue the momentum with videos on social, including YouTube. These projects include a "Your Guide to" 6-part series with content creator Alle Pierce, outdoor adventure videos with Journal of Lost Time, and Instagram influencer The Backpacking Mom. 

Looking forward, VGPS is promoting the Time to Fly and Spring Getaway campaigns through social media ads.

VGPS will continue to inspire visitation on social media while also supporting upcoming campaigns including Restaurant Week, National Travel and Tourism Week, and local signature events.

Below are dashboards displaying social media stats as of February 28. The monthly numbers will be updated by the 10th of the following month.

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