SOCIAL MEDIA

Visit Greater Palm Springs (VGPS) reached over 13 million impressions on all social channels combined in June, July, and August. Social campaigns supported include Summer Chill, Restaurant Week, the benefits of tourism, and blog content. VGPS continues to focus on video content with 45 videos posted to TikTok and Instagram Reels in the past three months.

In June, VGPS supported the marketing campaign of Restaurant Week with organic and paid posts. The campaign generated over 611.1K impressions, 65.1K+ video views, and 9.4K clicks. 

Scroll to the bottom to see our Social Media dashboards.

The Summer Eats Pass campaign was live from June 13 to September 4, 2022, and the Visit Greater Palm Springs social team supported it by sharing the discounts from participating restaurants on the @dineGPS Instagram account. In addition to organic posts on social channels, 4 successful ads ran during the duration of the campaign that gathered 829K Impressions and 6K Clicks to the pass. 

In July, VGPS contracted with social media agency Sonic Gods to create engaging content aimed at driving awareness and positioning Greater Palm Springs as the summer vacation destination through the first-person perspective of three content creators.

Through 20 videos and influencer activations, VGPS was pleased to have a successful campaign resulting in over 3.25M video views and over 11.9K clicks to the summer travel landing page. On top of that, VGPS saw our Instagram following net increase by 1.2K followers with a 47.6% increase in content interaction from the previous period. 

This summer, VGPS also promoted summer travel by rolling out 11 partner co-op videos on Instagram Reels. The videos highlighted summer travel experiences for visitors and, in total reached over 45K video views.

Visit Palm Springs
JW Marriott
Renaissance Esmeralda
Westin Mission Hills
Palm Springs Preferred Small Hotel
City of La Quinta
Living Desert
Omni Rancho Las Palmas
Agua Caliente Casinos
Ritz Carlton Rancho Mirage 
Hyatt Regency Indian Wells

The Oasis of Art campaign launched on August 24 with a new Art & Sol video series. VGPS is supporting the campaign by distributing 7 videos from Art & Sol artists on Instagram Reels, Facebook, TikTok, and YouTube. In the upcoming seven weeks, a local artist will be featured weekly. Within the campaign, art-related content, user-generated content, and reels will support this.

Looking forward, VGPS is focusing its efforts on Instagram Reels and investing in collaborating with a local influencer @black.in.palmsprings. A new season of the Love Local series will showcase businesses in Greater Palm Springs from a local point of view. Currently, VGPS is working with Sonic Gods on a video series to help support the What Will You Find campaign in the upcoming months. 

Below are dashboards displaying social media stats as of August 31. The monthly numbers will be updated by the 10th of the following month.

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