SOCIAL MEDIA

From March through May, Visit Greater Palm Springs’ social media channels reached 9,627,642 impressions, with 6,797,177 video views on @visitgreaterps and @dinegps. 

Memorial Day weekend was the unofficial launch of the summer social media campaign. VGPS kicked off summer by posting a trendy Long Weekend reel that encouraged summer fun. In the upcoming months, VGPS will share short-form video content from our 15 co-op partners, influencer collaborations from our summer social media campaign with Sonic Gods, and a summer hero campaign video to promote summer travel to Greater Palm Springs. 

Through the influencer strategy, @visitgreaterps achieved a viral reel through a collaboration with @alexkhachigian — a reel featuring the boat ride activity at JW Marriot Desert Springs Resort & Spa — that reached 3M video views, 36.9K shares, and 22.6K saves. 

During this reporting period, VGPS also published 31 reels on Instagram, with content ranging from inspirational and trendy to signature events and Oasis of Art.

In addition, @visitgreatps Instagram gained 4K followers, up 84.6% from Jan/Feb growth.

Scroll to the bottom to see our Social Media dashboards.

Oasis of Art
In support of the Oasis of Art campaign, VGPS distributed five videos from Art & Sol artists on Instagram Reels, Facebook, TikTok, and YouTube. These videos followed several local artists, and in total the series generated over 154K video views.

• Oasis of Art Campaign Video
• Music in Greater Palm Springs
• Murals in Greater Palm Springs
• Visual Arts in Greater Palm Springs
• Public Art in Greater Palm Springs

Events
VGPS covered events like Stagecoach, Coachella, Fashion Week on El Paseo, BNP Paribas Open, and the Galleri Classic. Across those five reels alone, VGPS Instagram reached a total of 168K video views. These metrics show that the VGPS audience not only likes seeing signature events in real-time but also appreciates the use of trending social media content and audio, with Stagecoach (shown below) being an example.

Influencers
In April, VGPS hosted Amy Boatwright of @malibulovinmama to highlight family-fun experiences in Greater Palm Springs. The experiences featured were a stay at La Quinta Resort & Club and a visit to The Living Desert and the Palm Springs Air Museum. The two reels reached over 94.8K video views. 

• Reel 1
• Reel 2

In May, VGPS hosted five foodie influencers to capture content ahead of Greater Palm Springs Restaurant Week. These five influencers were carefully selected to target their audience in the San Diego, Los Ageles, and Orange County areas during Restaurant Week with a total platform size of over 400K followers.

• Alyssa Rodriguez
• Damisha Collins
• LilyAnne Stewart
• Samuel Baek
• Steve Cha

VGPS is collaborating with influencer LilyAnne Stewart to host a giveaway during Greater Palm Springs Restaurant Week on @dineGPS Instagram to help grow the following and the channel. 

Lead Gen Campaign 
On May 16, VGPS launched its first-ever Lead Gen campaign on Meta. The campaign is performing well and has already captured 458 emails to add to our database. 

"Your Guide to" Series
In May, VGPS finished production for season three of "Your Guide to Greater Palm Springs," a six-part series with content creator Alle Pierce. The digital team is excited to continue the momentum with videos on social, including a new foodie series for dineGPS. 

Upcoming Social Media Projects
VGPS has begun promoting Restaurant Week through June and will collaborate with Sonic Gods Agency to work on a social media summer campaign.

In addition, the team will be focusing on promoting the Summer Eats Pass and Summer Travel through social media ads.

Below are dashboards displaying social media stats as of May 31. The monthly numbers will be updated by the 10th of the following month.

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