SOCIAL MEDIA

Visit Greater Palm Springs' social media channels started off 2024 strong with 10,712,150 impressions and 1,886,086 video views on @visitgreaterps and @dinegps social channels. The @VisitGreaterPS Instagram achieved a viral reel, with a JW Marriott Desert Springs Resort & Spa boat ride reel reaching 314K impressions, 5.5K shares, and 1.9K saves.  

During the reporting period of January and February 2024, VGPS shared 15 reels on Instagram and TikTok. The videos included an inspiring travel message for National Plan for Vacation Day, which went viral on TikTok with 228.1K video views. VGPS gained 1,500 followers on Instagram alone this month — up 300%.

Other content supported signature events, stunning views, and holidays like Black History Month and Valentine’s Day. Through Instagram reels, @VisitGreaterPS and @dineGPS reached more than 546K non-followers during the reporting period. 

Scroll to the bottom to see our Social Media dashboards.

Events
VGPS covered events like the Palm Springs International Film Festival, The American Express, Modernism Week, and Desert Smash. All four videos on Instagram and TikTok performed extraordinarily well with a total of 44.9K video views. The metrics show that VGPS’ audience wants to see behind-the-scenes of trending events. 

Time to Fly Campaign
In December, VGPS launched the Time to Fly campaign “Nonstop Sun & Fun,” which ran through the end of February 2024. The campaign targeted ads in 28 cities. The primary goal of this campaign is to raise awareness and engagement of nonstop flights to Greater Palm Springs through strategic advertising placements. The campaign yielded impressive results with a total of 1.5M impressions and over 20K link clicks.

The campaign reached a demographic of 65% female, and 81% of those reached (male and female) were over the age of 55. Vancouver was the best-performing DMA based on cost per result, followed by Edmonton. Vancouver also resulted in the most clicks to the VGPS website, followed by New York. 

Influencers
VGPS launched its influencer strategy with a perfect self-care weekend in Greater Palm Springs reel by @letravelstyle. Courtney Delfino collaborated with VGPS and shared the reel with her 140K followers, garnering 19.4K Video Views. Next, VGPS will work with family content creators for a Spring Getaways message. 

Upcoming Social Media Projects
VGPS will be in production in May for season three of "Your Guide to Greater Palm Springs," a 6-part series with content creator Alle Pierce. The digital team is excited to continue the momentum with videos on social, including a new foodie series for dineGPS.

Looking forward, VGPS will begin to promote the Spring Getaway campaigns, Oasis of Art, and Restaurant Week through social media ads.

Below are dashboards displaying social media stats as of February 29. The monthly numbers will be updated by the 10th of the following month.

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