SOCIAL MEDIA
Visit Greater Palm Springs reached over 2 million impressions on all social channels combined. Top performing content included inspirational, poolside views on Facebook and festival and holiday content on Instagram.
In March and April, @visitgreaterps shared five reels totaling 25,000 views including two videos featuring talent Alle Pierce and Brooke Butler and dineGPS shared two reels totaling over 10,000 views.
In March and April, Visit Greater Palm Springs supported marketing efforts of the Trailicious Pass, Benefits of Tourism campaign and promoted website blog content through organic and paid promotion.
Looking forward, Visit Greater Palm Springs has contracted with agency, SonicGods to create a summer social media campaign for distribution at the end of June through summer. Visit GPS has also restarted promotion on Pinterest and a strategy for convention sales newsletter sign ups. dineGPS social channels will have an emphasis on Restaurant Week in May and continue to promote Summer Eats through the following months.
Scroll to the bottom to see our Social Media Dashboards.
Below: Alle Pierce and Brooke Butler dineGPS reels
Below: Benefits of Tourism campaign digital ad
Below are dashboards displaying social media stats as of April 30. The monthly numbers will be updated by the 10th of the following month.
An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.
If you have any questions about Social Media, please contact:
Krystal Kusmieruk, Digital Marketing Manager | kkusmieruk@gpscvb.com | 760.969.1337
