SOCIAL MEDIA

In 2022, Visit Greater Palm Springs (VGPS) exceeded all Social Media Goals for @VisitGreaterPS and @dineGPS (Facebook, LinkedIn, YouTube, Pinterest, Instagram, and TikTok) resulting in a combined 41M impressions, 7.4M video views, and 196K website clicks for the year. VGPS distributed 100 Reels and TikToks during the year, contributing to the impressions and video views. Year over year, VGPS increased 74% in impressions and 31% in video views compared to 2021 actuals of 20M impressions and 5M video views.

Scroll to the bottom to see our Social Media dashboards.

For the months of November and December, @VisitGreaterPS social media platforms reached 3.2M impressions, 880.5K video views, and 19K website clicks. @dineGPS social media channels also generated a total of 1.1M impressions, 298K video views, and 7,034 website clicks.

Social campaigns supported Benefits of Tourism, Benefits of Vacation Rentals, Workforce Development, What Will You Find?, Getaway Offers, and Oasis of Art. VGPS also ran paid advertisements on LinkedIn promoting the Meeting Oasis Incentive as well as upcoming holiday events, holiday shopping, and new, relevant website blogs. 

Oasis Adventures
In November, VGPS worked alongside agency SonicGods to wrap up the Oasis Adventures YouTube campaign. The four full-length web-series episodes ran October through December with a focus on capitalizing on evergreen searchable YouTube content that has real staying power. The campaign resulted in 2.8M impressions, 56.1K video views, and 2.3M reach.

Chase and Danielle: "Everything New”

Frankie & Dan: “Picture Perfect”

Boogie & Mikal: “Go Big”

Marcia & Bianca: “Mind and Body” 

Looking Forward
Looking forward into 2023, VGPS will utilize Instagram Reels, TikTok, Carousel posts, and user-generated photos to maintain engagement.

Social campaigns with content creators The Journal of Lost Time and Alle Pierce are scheduled for Q1 to promote the outdoors and create searchable content on the channels. On January 19, VGPS launched Love Local by a Local. Lori Rodgers is a local in Greater Palm Springs and she is on the hunt to uncover local gems. For Love Local by a Local, VGPS will be sharing an episode highlighting six locally-owned partners every Thursday through the end of February.  

In line with organizational priorities, the social media focus will be to continue to collaborate with diverse and reputable content creators on video content as part of the VGPS influencer strategy.

Below are dashboards displaying social media stats as of December 31. The monthly numbers will be updated by the 10th of the following month.

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