SOCIAL MEDIA

Year-End & Nov–Dec Reporting

The VGPS team reached and surpassed 2025 quantitative annual social media goals. The @visitgreaterps and @dinegps channels generated: 

• 65M Impressions - 113.94% of the goal surpassed
• 28M Video Views - 179.93% of the goal surpassed
• 1.6M Engagements - 122.65% of the goal surpassed
• 321K Clicks - 132.67% of the goal surpassed

November and December contributed to the goal reach, with Visit Greater Palm Springs’ social media channels reaching a combined 7M Impressions, 10.6M Video Views, and 762K Engagements across @visitgreaterps and @dinegps.

During this reporting period, @visitgreaterps grew 3.5%, reaching over 74K followers, while @dinegps saw a 1.9% increase, reaching 8.9K followers by the end of 2025.

The VGPS overall 2025 year-end results included substantial organic growth across all channels and metrics, impressive collaboration posts, and high-performing months like November propelling the team past goals set. VGPS looks forward to a successful 2026 and hopes to continue growing the audience of VGPS social media channels. 

Signature Events 

The year ended strong in Greater Palm Springs with events like The Acrisure Series, Greater Palm Springs Pride, and the Indio International Tamale Festival in addition to various holiday events in the destination.

Campaign Support 

The "Escape Your Ordinary" social campaign gained a combined 15,975,748 Impressions, 31,514 Clicks, 5,640,200 Video Views, and 956,536 Engagements on Meta and Pinterest. The campaign is composed of a static carousel ad, an Instant Experience ad piece, and collage video as three separate ad sets. Our most successful ads in this campaign ran on Pinterest with 1,165,554 Impressions, 471,030 Engagements, and 6,471 Pin Clicks from September 15 to the end of 2025. The Escape Your Ordinary campaign ran January 1-May 15, 2025, and September 15-December 31, 2025, and will continue into 2026.

The Chef Series continued in this reporting period, with two videos posted organically on our @dineGPS Instagram, collaborating with local restaurants in Greater Palm Springs. These videos featured Lee Morcus from Kaiser Grille and Chef John Fritch from Peaks Restaurant at the Palm Springs Aerial Tramway.

The "Time to Fly" nonstop flights (Meta) campaign gained 628,034 Impressions, 10,483 Clicks, 399,830 Video Views, and 11,840 Engagements. This campaign is composed of 25 separate ads to reflect each market and launched October 20, 2025. It will run through January 31,2026.

Influencer Campaigns 

In November and December, VGPS executed a total of 17 collaborative posts, with influencers supporting Greater Palm Springs Pride, the Holiday Season, and Greater Palm Springs as a Spa Destination. 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Yazan Koudsi |LGBTQ+ Travel | Chicago (@zizotravel)

Our top-performing Collab Reels included Alex K’s viral “Stepping Out of a 60s Movie” with over 7M Video Views on Instagram and 4M Video Views on Facebook. Another Alex K. video in Collaboration with VGPS went viral, “Top Places to See in Greater Palm Springs,” with over 2M Video Views on Instagram and 1.8M Video Views on Facebook. Both of those Collab Reels helped the VGPS team surpass all 2025 goals by the end of November. 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Alex Khachigian | Adventure Travel (@alexkhachigian)

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Alex Khachigian | Adventure Travel (@alexkhachigian)

Looking Forward: Upcoming Social Media Projects 

VGPS is currently in the process of finalizing the 2026 Social Media Goals, considering “viral” videos and collaborations from the past year.  

The VGPS team is also planning 2026 content, influencer strategy, and highlighting upcoming signature events like The American Express, Modernism Week, the BNP Paribas Open, and more.  

In Q1 of 2026, VGPS social channels will continue to promote the Escape Your Ordinary campaign, nonstop flights, signature events, and awareness of visiting Greater Palm Springs. 

This includes the launch of a six-video Escapes series through an integrated multimedia campaign spanning YouTube, paid and organic social, email newsletters, and the website. 

Social Media Dashboards

Below are dashboards displaying social media stats as of December 31, 2025. An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.