SOCIAL MEDIA
January-February 2025
In January and February, Visit Greater Palm Springs’ social media channels reached 15M Impressions, 3M Video Views, and 70.9K Engagements on @visitgreaterps and @dinegps.
In light of the L.A. Fires, VGPS paused posting on all of social platforms (paid and organic) from January 9-20. When posting resumed, VGPS positioned ourselves in solidarity with Los Angeles and posted to provide online relief resources to those in need.
Signature Events
During this reporting period, VGPS published content that ranged from Palm Springs International Film Festival, The American Express Golf Tournament, Modernism Week, Coachella Valley Invitational, and our Signature Events for 2025.
Highest-Performing Organic Content
During the months of January and February, some of the highest-performing organic content included a Modernism Week reel that received over 64,000 Impressions, a Groundhog Day-centric reel featuring our sunny Spring weather that had over 21,000 Video Views, and a reel featuring six new restaurants in Greater Palm Springs that got 1,345 Total Engagements.
In this time period, @visitgreaterps Instagram grew 1% reaching 66.4 Followers!
Paid Social Media
VGPS ran social campaigns to promote the Escape Your Ordinary brand campaign, the DineGPS video series, the Your Guide To video series, the promotion on nonstop flights, as well as seasonal posts, blogs, and events. The Escape Your Ordinary campaign has totaled 4.3M Impressions and 2.1M Video Views.
Looking Ahead: Upcoming Social Media Projects
VGPS is currently preparing for Restaurant Week as well as “in season” events such as the BNP Paribas Open, Galleri Classic, Coachella, Stagecoach, and other annual signature events that take place in Greater Palm Springs.
The VGPS team is also continuing to monitor the potential TikTok ban in the U.S. VGPS is currently uploading previously posted TikToks and Reels to YouTube Shorts to prepare for a possible transition to that platform post-TikTok ban.
Social Media Dashboards
Below are dashboards displaying social media stats as of February 28. An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.
- 2-Year Board Priorities
- April 2025 Agenda & Packet
- President's Summary
- Air Service Updates
- Marketing Updates
- Communications & Film Updates
- Digital Updates
- Social Updates
- Convention Sales
- Pace Report
- Partnership Updates
- Tourism Development
- Economic Development
- Research Updates
- Smith Travel Research
- Vacation Rental Data
- Finance
- Past Board Meetings Archive
If you have any questions about Social Media, please contact:
Dana Fury, Director of Marketing | dana@visitgreaterps.com | 760.969.1345
