SOCIAL MEDIA
January-February 2026 Reporting
Starting strong in January and February, Visit Greater Palm Springs social media channels reached a combined 7.5M Impressions, 2.8M Video Views, and 545K Engagements across @visitgreaterps and @dinegps. In this time period, the @visitgreaterps audience grew 2.3%, reaching over 75K followers, while @dinegps saw a 2% increase, reaching over 9K followers.
Social Media Campaigns
The campaigns running during this reporting period in alignment with our overall marketing plan included “Escape Your Ordinary,” the “Escapes” series, and “Time to Fly.” Total paid social media performance for this reporting period tallies to over 2.5M Impressions, 19K Clicks, 987K Video Views, and 311K Engagements.
The “Escape Your Ordinary” campaign (Meta, Pinterest, TikTok), gained 1.6M+ Impressions, 16K+ Clicks, 250K+ Video Views, and 307K+ Engagements in January and February. This campaign re-launched last September and will continue through May 2026.
The “Escapes” series (Meta) launched in February and totaled 714K+ Impressions, 305 Clicks, 593K+ Video Views, and 645 Engagements.
The “Time to Fly” campaign (Meta), with specific targeting to 25 cities, launched in 2025 and within the reporting period totaled 174K+ Impressions, 3K+ Clicks, 143K+ Video Views, and 3.3K+ Engagements.
Influencer Campaigns
In January and February, we executed a total of 11 Collaborative Posts. In line with our influencer strategy, we hosted Meghana and Alexa, who shared content on solo travel, nonstop flights (from SFO and IAD, respectively), and the perfect long weekend.
Our top-performing collaborations included Reag’s Reviews Smoke Tree Stables Feature, Meghana’s 3-Day Itinerary in Greater Palm Springs, and Reag’s Reviews Dining on El Paseo Feature. These have contributed 300K+ Video Views and 17K engagements so far this year.
Signature Events
The VGPS team pre-promoted and covered nine events in Greater Palm Springs in January and February, including the Palm Springs International Film Festival, The American Express, Modernism Week, and La Quinta Art Celebration. The VGPS team posted about Signature Events in 54 total posts across all channels, totaling 337K+ Impressions and 11.7K Engagements.
In March, the team covered additional events including BNP Paribas Open, the Palm Desert Food and Wine Festival, El Paseo Fashion Week, Cathedral City LGBT Days and more.
DineGPS Chef Series
VGPS continued to share the Chef Series organically across the @dinegps Instagram and @visitgreaterps TikTok, collaborating with local restaurants in Greater Palm Springs. Owner Brad Reihl from The Heyday and Chef Hurtado from Acrisure Arena were the features for this reporting period and totaled 52K+ Video Views and 2.7K+ Engagements on Instagram. @dineGPS featured 53 partners across Instagram and Facebook this reporting period to promote the culinary scene, especially in the lead up to Restaurant Week.
Expedia Ambassador Summit
Greater Palm Springs was the host destination of the Expedia Ambassador Summit in February, and the VGPS team introduced 35 content creators to a variety of experiences during their stay. VGPS had extensive Instagram Story coverage from the summit, was featured in creator content, and received a Collaboration Reel sent by Mattel’s Ken recapping the trip. The full, detailed report is expected this Spring.
Looking Ahead
March and April continue to bring signature, annual events to the destination. VGPS continues to focus efforts to promote these throughout Greater Palm Springs. The VGPS team is running Spring Getaway campaign ads to promote travel and packages.
In April, VGPS will launch the promotion of Restaurant Week, produce the summer digital marketing campaign in collaboration with JNS Next, and facilitate additional influencer promotion.
Social Media Dashboards
Below are dashboards displaying social media stats as of February 28, 2026. An arrow in the upper right-hand corner of a data box below indicates additional information is available. Click to open.
- 2-Year Board Priorities
- March 2026 Agenda & Packet
- President's Summary
- Air Service
- Destination Marketing
- Communications & Film
- Digital Marketing
- Social Media
- Convention Sales
- Pace Report
- Partnership
- Tourism Development
- Economic Development
- Research
- Smith Travel Research
- Vacation Rental Data
- Finance
- Past Board Meetings Archive
- Current Board Meeting Calendar
If you have any questions about Social Media, please contact:
Dana Fury, Director of Marketing | dana@visitgreaterps.com | 760.969.1345
