For November and December, @VisitGreaterPS and @dineGPS social media platforms reached 7.7M impressions, 1.3M video views, and 47K website clicks.
Time to Fly Campaign
In December, VGPS launched the Time to Fly campaign, which will run through the end of February 2024. The campaign is running targeted ads in 28 cities. The primary goal of this campaign is to raise awareness and engagement of nonstop flights to Greater Palm Springs through strategic advertising placements. The campaign is yielding impressive results so far, with a total of 712K impressions.
In December, VGPS supported the holidays' campaign by showcasing all the festive events in Greater Palm Springs through static posts, carousels, stories and short-form video content. Seven reels were posted to VGPS' IG account using trending audio and transitions which garnered 141K video views.
- Acrisure Collaboration
- Tree Lighting at Acrisure
- Tree Lightings
- Old Town Artisan Studios Santa Feature
- Locale Holiday Collaboration
- Locale WildLights Collaboration
- Indian Wells Winterfest
- The Living Desert WildLights
- 4 Reasons to Visit this Winter
- Happy Holidays from Visit Greater Palm Springs
- 2023 Recap
In November and December, VGPS ran a Persona Quiz to encourage people to find their travel styles. The quiz resulted in 597.7K impressions and 1.7K clicks. With this success, VGPS plans to launch a wellness quiz in January 2024.
Scroll to the bottom to see our Social Media dashboards.
Visit Greater Palm Springs (VGPS) exceeded all social media goals in 2023 for its Facebook, LinkedIn, YouTube, Pinterest, Instagram, and TikTok channels, resulting in a combined 51M impressions, 9M video views, and 206K website clicks for the year. VGPS distributed 131 Reels and TikToks during the year, contributing to the impressions and video views. Year over year, VGPS increased 50% in impressions and 39% in video views compared to 2022 actuals of 35M impressions and 6.5M video views.
Social campaigns supported Time to Fly, What Will You Find?, Holidays, Signature Events, and Oasis of Art. VGPS also ran paid advertisements on LinkedIn promoting The Oasis is Real meetings campaign, upcoming holiday events, holiday shopping, and new relevant website blogs.
In 2023, VGPS had much success highlighting signature events in Greater Palm Springs through Reels and TikToks. Notable event highlights were reels featuring BNP Paribas Open, Art at Coachella Music Festival, and Desert X 2023. In 2024, VGPS will continue to support signature events with the Palm Springs International Film Festival and American Express on the docket for the content calendar.
2024 and Looking Forward
VGPS will continue to utilize social-first short-form video content to maintain engagement. VGPS will work with Crowdriff Creators on scaling its short-form video content by contracting local creators to capture stories and experiences. Recently, Visit Greater Palm Springs collaborated with local creator @briannabroyles on a WildLights at The Living Desert reel.
VGPS will focus on building out its influencer strategy with LA-based agency Sonic Gods. This includes collaborating with diverse content creators to reach a new audience while supporting marketing campaigns.
Social campaigns include a new video series of Art & Sol, dineGPS, and Your Guide to Greater Palm Springs with content creator Alle Pierce.
Below are dashboards displaying social media stats as of December 31. The monthly numbers will be updated by the 10th of the following month.
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