RESEARCH & REPORTS

Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.

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Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.

To view archived research and reports, click here


Short-Term Vacation Rental Economic Impact Reports 2022

Coachella Valley | Cathedral City | Coachella | Desert Hot Springs | Indian Wells | Indio | La Quinta | 
Palm Desert | Palm Springs | Analysis of Policy Restrictions 


 

Additional Research & Reports
 

GPS Managers in Hospitality Survey 2022

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More

Labor & Hospitality Workforce Study 2022

This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More

Coachella Valley Resident Sentiment Study 2022

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More

2022 Culinary & Hospitality Program Review

Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More

VGPS BOARD AND JPA EXECUTIVE COMMITTEE PRIORITIES 2023-24

Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More


Industry Trends & Updates 
 

VGPS Research Page Icons

August 2023: US Travel Association- How Three or Four Factors Have Combined to Increase Travel's Affordability.

  • A combination of increased wages, cooling overall inflation and declining travel prices have recently made travel more affordable.
  • While overall prices moderated, travel prices declined. Travel—as reflected by U.S. Travel Association’s Travel Price Index (TPI)—was 1.1% cheaper in June compared to May, and 1.7% cheaper YOY.
  • The bottom line: After a strong recovery period leading to a solid summer, travel was expected to moderate in the fall. The latest wage, inflation, foreign exchange and consumer confidence data may provide a welcome boost for travel as consumers benefit from an expansion in their purchasing power and some great value in their travel spending. 

Access the full report summary via this link.

VGPS Research Page Icons

August 2023: STR, Tourism Economics lower growth forecast for U.S. hotels.

  • For 2023, growth in revenue per available room (RevPAR) was lowered by 0.5 percentage points, due to a 0.6ppt downgrade in occupancy growth. 
  • For 2024, the RevPAR growth projection was also lowered 0.5ppts on a 0.5ppt downgrade in occupancy. 
  • “The economy has remained resilient, but the cumulative effects of past interest-rate hikes by the Federal Reserve and banks dialing back on lending will contribute to a mild recession later this year,” said Aran Ryan, director of industry studies at Tourism Economics. “The impact of this slowdown on lodging demand will be limited, as group and business travel activity rebuilds, international visitors return, and leisure travelers continue to find room in household budgets to prioritize travel.”

Access the full research briefing here.