RESEARCH & REPORTS
Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.
Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.
2025 LEGISLATIVE PLATFORM - This platform is intended to guide VGPS in tracking and analyzing priority legislative, budgetary, regulatory, and administrative issues at the state level. It provides a framework for staff and lobbyists to navigate policy matters that could impact the operation and implementation of VGPS programs and services. This document is essential in shaping a state and regional strategy and developing a focused action plan to address the needs and priorities of VGPS and its member jurisdictions.
November 2024: STR, TE lower U.S. hotel growth forecast in final revision of 2024
- For 2024, projected gains in average daily rate (ADR) and revenue per available room (RevPAR) were each downgraded, -0.5 percentage points to +1.5% and -0.6 ppts to +1.4%, respectively. Occupancy for the year was lowered 0.1 ppts to 62.9%, after the previous forecast projected the metric to remain steady from 2023. For 2025, the occupancy growth projection was downgraded 0.4 ppts, and the forecast for ADR and RevPAR increases were lowered to +1.6% and +1.8%, respectively.
Access the full report here
November 2024: SKIFT- TSA Records Busiest Day Ever With Over 3 Million Travelers
- The TSA announced that December 1 was the busiest day in its history with more than 3.08 million people screened at airports nationwide.
- High demand for international travel and premium seating has sustained much of the industry since the pandemic. All 10 of the TSA’s busiest days on record happened in 2024. The second-ever busiest day for the agency was July 7, when it screened 3.01 million passengers.
Access the full report here.
