RESEARCH & REPORTS
Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.
Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.
2026 LEGISLATIVE PLATFORM - This platform is intended to guide VGPS in tracking and analyzing priority legislative, budgetary, regulatory, and administrative issues at the state level. It provides a framework for staff and lobbyists to navigate policy matters that could impact the operation and implementation of VGPS programs and services. This document is essential in shaping a state and regional strategy and developing a focused action plan to address the needs and priorities of VGPS and its member jurisdictions.
Economic Impact Reports
December 2025 American Travel Sentiment Wave 102: America 250
- Nearly half of American travelers say they are aware that next year is the country’s 250th celebration of its founding in 1776. Of those aware, 61% report they are likely to take an overnight trip tied to the anniversary activities, while 65% expect to take a day trip for this purpose.
- 50% plan to celebrate the 250th anniversary of the United States by visiting historical sites and landmarks. Other top activities include visiting museums and cultural attractions (46%) and attending America 250 events (42%). Only about one in five (18%) say they currently have no plans to celebrate America 250.
- Demand for travel in 2026 continues at high levels despite a softening in overall travel spending. 93% of American Travelers still indicate travel plans to go somewhere within the next six months! Regional drive markets continue to have a prime opportunity as more travelers seek value for their money.
Access the full report here
October 2025 Visit California Visits and Spending Forecast
- California’s visitor volume is projected to rise 0.8% in 2025, adding 2.1 million visits for a total of 271.6 million. Growth is forecast to accelerate to 1.7% in 2026.
- Visitor spending totaled $157.3 billion in 2024 and is
projected to reach $158.6 billion by the end of 2025. - The drop in international visits is forecast to cause
international spending to decline 2.1% in 2025. - Visitor volume is forecast to surpass the pre-pandemic peak in 2028.
- Visitor spending fully recovered in 2023, exceeding 2019 levels by 5%. By the end
of 2029, visitor spending is expected to exceed 2019 levels by 29%.
Access the full report here
