Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.

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Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.

To view archived research and reports, click here

Short-Term Vacation Rental Economic Impact Reports 2022

Coachella Valley | Cathedral City | Coachella | Desert Hot Springs | Indian Wells | Indio | La Quinta | 
Palm Desert | Palm Springs | Analysis of Policy Restrictions 


Additional Research & Reports

Amateur Sports Complex Feasibility Study 2024

Conventions, Sports & Leisure International (CSL) completed a report summarizing the results of a feasibility study of a new Amateur Sports Complex in the Coachella Valley. Read More

VGPS TBID Marketing and Sales Analysis - 2023

Tourism Economics, an Oxford Economics company, has been retained to analyze the economic value generated by Visit Greater Palm Springs through both its leisure marketing and group sales channels for... Read More


This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding short-term vacation rentals in their communities. READ... Read More

GPS Managers in Hospitality Survey 2022

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More

Labor & Hospitality Workforce Study 2022

This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More

Coachella Valley Resident Sentiment Study 2022

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More

2022 Culinary & Hospitality Program Review

Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More


Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More

Industry Trends & Updates 

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March 2024: Deloitte: 2024 Travel Industry Outlook - After more than two years of consistent year-over-year gains, leisure travel may have tapped all its pent-up demand from the peak pandemic years. Is US travel demand due for a correction?

  • The corporate comeback continues, but gains decelerate. While trips to build client relationships and support team collaboration remain key to business success, costs are a significant concern. Amid these efforts at prudent budgeting, US corporate travel spend is still likely to finally pass the pre-pandemic line within the next year.
  • More trips or longer trips? Travelers choose their own adventure. One of the most lasting effects of the pandemic has been a shift in how white-collar work gets done. Remote and hybrid arrangements appear to be here to stay, and the share of travelers who plan to work on their longest leisure trips has surged. 
  • Marketing spend shifts to account for changes in platforms and demographics. As travel demand has returned and shown continued resilience to economic anxiety, the industry’s marketing spend has trended up, and travel providers have ridden a wave of pent-up demand. But as travel growth slows, there will be a greater need for more targeted marketing and for travel providers to build new strategies for a changing landscape.

Access the full report here.

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March 2024: World Travel & Tourism Council 2024 - AI in Action: Use Cases & Impacts of AI in Society, Business and Travel and Tourism

  • As the world emerges from the COVID-19 pandemic, travel has shown its resilience to recover and a strong demand for travel remains. But traveler patterns are likely to continue to shift into the future, with new working trends and environmental considerations changing the nature of business travel. 
  • Personalized Recommendations & Marketing: AI powered systems can analyze vast amounts of traveler data, such as booking history, preferences, and online behavior. This information can then be used to create personalized recommendations for destinations, accommodation, activities and more. AI
    systems can also tailor marketing campaigns to individual preferences, improving customer engagement and conversion rates.
  • Customer Service & Chatbots: Sophisticated AI chatbots can provide instant responses to traveler queries and requests. Travel & Tourism companies can also ‘fine tune’ their AI chatbots by analyzing large volumes of customer interactions, which will improve their understanding of customer preferences and deliver more accurate and helpful responses.
  • Demand Forecasting & Business Operational Requirements: AI can assist Travel & Tourism companies to predict future demand patterns and requirements. This can then help organizations to allocate resources efficiently, manage staffing levels and make better, informed decisions about inventory and
    capacity levels.

Access the full report here.