RESEARCH & REPORTS
Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.
Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.
2025 LEGISLATIVE PLATFORM - This platform is intended to guide VGPS in tracking and analyzing priority legislative, budgetary, regulatory, and administrative issues at the state level. It provides a framework for staff and lobbyists to navigate policy matters that could impact the operation and implementation of VGPS programs and services. This document is essential in shaping a state and regional strategy and developing a focused action plan to address the needs and priorities of VGPS and its member jurisdictions.
March 2025 World Travel & Tourism Council: Technology Game Changers
- A 2024 survey of travel technology decision makers, conducted by Amadeus, found that 91% of travel companies expected ‘moderate to aggressive’ increases in technology investment in their organizations.
- AI is not a futuristic fantasy. It is a rapidly evolving technology
that is here today and has the potential to reshape almost
every aspect of the Travel & Tourism sector. - To realise the full potential of these technological advancements will require strategic investments in workforce development, with digital upskilling and reskilling essential across the Travel & Tourism sector, to
enhance digital literacy and technological proficiency.
Access the full report here
March 2025 Skift: Skift Travel Health Index: January 2025 Highlights
- The Skift Travel Health Index for January 2025 reveals that the travel industry’s performance rose slightly, with the index at 102, indicating a moderate 2% increase in year-over-year performance.
- The Asia-Pacific region continues its lead; our data partner, Amadeus, corroborates this, with 'Asia Uplift' as one of its key trends in 2025. With growth anticipated in air passenger volume, leisure spending, and outbound travel, particularly from China and India, the Asia-Pacific region is on its way up. Initiatives such as easing visa policies and targeted tourism campaigns are further driving growth.
- Looking ahead, we anticipate moderate growth in overall travel performance throughout 2025.
Access the full report here.
