RESEARCH & REPORTS
Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.
Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.
August 2024 CBRE Forecast: Coachella Valley Q2 Report
- By year-end 2024, Coachella Valley hotels are forecast to see a RevPAR decrease of 4.4%. This is the result of an estimated decline inoccupancy of 3.8% and a 0.5% loss in average daily room rates (ADR). The 4.4% decline in Coachella Valley RevPAR is less than the national projection of a 1.2% increase. Year-end Coachella Valley RevPAR will be 22.5% greater than the 2019 year-end RevPAR level of $106.04.
- Looking towards 2025, Coachella Valley RevPAR is expected to grow 3.2%, reversing the downward trend of 2024. Prospects for RevPAR growth in the lower-priced segment (6.1%) are better than in the upper-priced segment (2.7%). Coachella Valley market occupancy levels are expected to range from 63.0% to 64.6% during the 5-year forecast period.
Access the full report here.
August 2024 Tourism Economics: Greater Palm Springs 2023 Tourism Economic Impact Study
- Greater Palm Springs welcomed 14.4 million visitors in 2023, including 7.7 million day visitors and 6.7 overnight visitors.
- Visitors to Greater Palm Springs spent $7.4 billion in 2023, an increase of 4.5% over the prior year. Visitor volumes increased 2% as hotel room night demand moderated the overnight market.
- The direct visitor spending impact of $7.4 billion generated a total economic impact of $9.0 billion in Greater Palm Springs in 2023 including indirect and induced impacts. This total economic impact sustained nearly 51,000 jobs and generated $851 million in state and local tax revenues in 2023.
Access the full report here.
