RESEARCH & REPORTS

Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.

2023 Total Economic Impact 2023 Total Visitors Economic Impact Research Jobs 2023 Jobs

Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.

To view archived research and reports, click here.

Economic Impact Reports

Short-Term Vacation Rental Economic Impact Reports 2022

Additional Research & Reports

Amateur Sports Complex Feasibility Study 2024

Conventions, Sports & Leisure International (CSL) completed a report summarizing the results of a feasibility study of a new Amateur Sports Complex in the Coachella Valley. Read More

VGPS TBID Marketing and Sales Analysis - 2023

Tourism Economics, an Oxford Economics company, has been retained to analyze the economic value generated by Visit Greater Palm Springs through both its leisure marketing and group sales channels for... Read More

VACATION RENTAL SENTIMENT SURVEY 2023

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding short-term vacation rentals in their communities. READ... Read More

GPS Managers in Hospitality Survey 2022

Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More

Labor & Hospitality Workforce Study 2022

This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More

Coachella Valley Resident Sentiment Study 2022

This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More

2022 Culinary & Hospitality Program Review

Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More

VGPS BOARD AND JPA EXECUTIVE COMMITTEE PRIORITIES 2023-24

Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More

Industry Trends & Updates

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June 2024 World Travel & Tourism Council: Travel & Tourism set to Break All Records in 2024

Projecting a record-breaking year for Travel & Tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion.
Looking at last year, despite economic uncertainties and geopolitical shake-ups, the Travel & Tourism sector is thriving. With an economic injection of nearly $10TN, the sector matched its pre-pandemic zenith, flexing its resilience and proving its critical role in the global economy.
Looking ahead, WTTC is forecasting a promising future for the next decade, characterised by robust growth and unparalleled career opportunities.

Access the full report here.

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June 2024 Skift: Skift Travel Health Index Shows Strength Heading into Summer

The Skift Travel Health Index, boosted by the spring travel season, gained 3 percentage points to reach 108 in April 2024. This represented an 8% surge over last year.
Normalizing international travel is giving the travel industry a significant boost. With a strong spring season and high consumer enthusiasm to travel, the latest report estimates continued growth in the upcoming summer travel months as well.