RESEARCH & REPORTS ARCHIVE
To view current research and reports, click here.
2019 SALES & MARKETING PLAN
The 2019 Sales & Marketing Plan outlines the Visit Greater Palm Springs' strategy and execution of all marketing initiatives developed through research and collaboration, including key market prioritizations and detailed strategies such as co-ops, digital campaigns and increased brand awareness.
2018 CONSUMER IMAGE AWARENESS STUDY
Visit GPS partnered with Strategic Marketing & Research Insights (SMARInsights) to identify consumer perceptions of the destination and what attitudes and viewpoints may have changed since the original study was conducted in 2011.
2018 GREATER PALM SPRINGS RELOCATION STUDY
The Visit GPS collaborated with fuse Research to develop, conduct and analyze a survey to assess the interest level among a targeted sample set in relocating to Greater Palm Springs for a preferred employment opportunity.
2018 IMAGE & AWARENESS STUDY - MEETINGS
The Visit GPS commissioned Destination Analysts to conduct a Meetings Image Study that revealed important insights on how to optimize Greater Palm Springs’ brand messaging for groups and grow our meetings market.
2017 CANADIAN ECONOMIC IMPACT REPORT
The Visit GPS contracted Tourism Economics to undergo an in-depth analysis of Canadian visitor spending across various sectors, including lodging, food, retail and recreation, and its impact on the destination.
2017 ECONOMIC IMPACT OF TOURISM
To gain insight into the overall economic impact of tourism in Greater Palm Springs, the Visit GPS contracted with Tourism Economics to undergo an in-depth analysis of visitor spending and its impact on the Coachella Valley. The Visit GPS conducts economic research every odd year.
2016 DESTINATION DEVELOPMENT PLAN
Working with leading strategic agencies Minding Your Business and Convention, Sports & Leisure, the Visit GPS created a Destination Development Plan in mid-2016 as a blueprint for short-term and long-term success, with goals for growing visitation and resultant jobs for all travel segments, from leisure to meetings.
THE ECONOMIC IMPACT OF A PROPOSED HOSPITALITY MANAGEMENT PROGRAM
This study, prepared by Tourism Economics, analyzes the potential long-term economic benefits that the proposed hospitality management program at the CSUSB Palm Desert Campus would generate in Greater Palm Springs in terms of economic and fiscal impacts, including total economic output, labor income, jobs and taxes generated.
SALTON SEA ECONOMIC IMPACT STUDY
Visit Greater Palm Springs commissioned Tourism Economics to outline the potential damage to the tourism industry of Greater Palm Springs over a five-year scenario in which the degradation of the Salton Sea continues without effective remediation.
REVITALIZED SALTON SEA
Visit Greater Palm Springs commissioned Tourism Economics to analyze the potential economic benefits of a hypothetical future scenario with a revitalized Salton Sea.
THE ECONOMIC IMPACT OF A FULLY UTILIZED CSUSB PALM DESERT CAMPUS
This study, prepared by Tourism Economics, analyzes the potential economic benefits the CSUSB Palm Desert Campus master plan would generate in Greater Palm Springs in terms of economic and fiscal impacts, including total economic output, labor income, jobs and taxes generated.
NON-PRIMARY RESIDENCES BY LOCATION OF OWNER
The CVB commissioned Lauren Schlau Consulting to analyze a net sample of 66,578 Greater Palm Springs properties, identified as both single family and condo properties (many in both categories with multiple owners) to determine the total number, percentage and actual ownership for the properties in the destination, as well as for each of the nine cities.
2015 VISITOR INTERCEPT STUDY
In October 2014, Visit Greater Palm Springs contracted Custom Intercept Solutions of Minneapolis to launch a 12-month Visitor Profile and Perceptions Study, which proved beneficial to both Visit GPS and its Partners as an important resource for sales and marketing planning, as well as attracting new and increased visitation.
Skift Research Global Travel Outlook 2023
The experiential economy is back with a vengeance. After years of cancelled vacations, a huge wave of pent-up demand is sweeping the industry. Warning signs are flashing in other parts of the economy but ironically it seems to be because consumers are prioritizing travel and downgrading spend elsewhere.
Tourism Economics present on Travel and Tourism; Will the travel industry prevail through a potential gold recession?
The travel industry will not be unaffected by these headwinds. However, current data support our view that travel is on an upward swing and that this momentum will prevail through a recession. It will defy the typical dynamic of falling to a greater degree than the broader economy. That is, while the economic tide recedes, the travel tide may still rise in 2023.
Industry Trends & Reports Archive
December 8, 2021: MMGY Global Releases New Survey on Omicron Variant and Travel Decisions
November 3, 2021: Recovery and Growth Insights Dashboard (US Travel members may access)
October 31, 2021: Destination Analysts: COVID-19 Travel Insights
July 26, 2021: Destination Analysts: Cities Back on Top of Trip Plans
June 23, 2021: 43 Million Americans Expected to Hit the Road This July 4 Holiday, Surpassing 2019