TOURISM DEVELOPMENT

Despite the fluid nature of our pandemic recovery, Tourism Development is finalizing several programs for in-person sales missions and trade shows in the upcoming fiscal year. We will be in key fly markets such as San Francisco, Seattle, Chicago and New York as well as attending multiple client events planned in Los Angeles and San Diego.

We will also support new air service routes with sales efforts in Sacramento, San Jose, Austin and Florida. Traditional trade shows such as U.S. Travel’s IPW in September is set to welcome our international inbound visitors back to the U.S., and we also plan on conducting destination trainings at various airline call centers.

Overseas, efforts remain in place through systematic client outreach to ensure brand awareness as we start re-engaging to promote long-term bookings in our summer and shoulder seasons. As recovery progress across the globe remains fluid and unpredictable, our international strategy will flex accordingly to ensure our resources are deployed efficiently. Trade efforts are planned to re-start in Canada, the U.K., Germany and France next quarter, while other international markets are being monitored and researched to determine our best course of action.

If you have any questions about Tourism Development, please contact:
Gary Orfield, Director of Tourism Development​
gorfield@gpscvb.com | 760.969.1335