TOURISM DEVELOPMENT

As we welcome a new year, the Tourism Development team continues to focus on our domestic drive and fly markets with targeted projects directed toward key clients in these markets. 

We have conducted and continue to develop unique virtual events ensuring that Greater Palm Springs remains top-of-mind, and we continue our partnership with Visit California by inclusion on its steering committee to provide insight in travel trade strategy and programs. 

Our efforts also encompass air service development, research, the Tourism Foundation and personal outreach to our TBID hotels.

Below is a dashboard showing the department’s travel trade year-to-date overall client reach, client reach by market activity and events by market activity.

If you have any questions about Tourism Development, please contact:
Gary Orfield, Director of Tourism Development​
gorfield@gpscvb.com | 760.969.1335