CONVENTION SALES & DESTINATION EXPERIENCES
May 2025 Sales Performance Summary
Year-to-Date Highlights & Off-Peak Booking Progress
Following a softer start to the year and a more cautious outlook from planners, the sales team delivered strong results through May:
- Room Nights Booked: 93,727 room nights — 98% of the year-to-date goal, 3% below 2024
- Lead Distribution: 690 total leads — 107% of goal, down 3% from 2024
- New Leads: 379 new leads — at 113% of goal, flat to 2024
- New Bookings: 113 new bookings — 98% of goal and 5% ahead of 2024
Comparative Year-to-Date Metrics
- 2024: 96,653 room nights| 713 leads | 107 new bookings | 374 new leads
- 2023: 91,125 room nights | 747 leads | 114 new bookings | 422 new leads
Off-Peak Booking Momentum (2025–2028)
As of May 31, the team has secured a total of 48,903 off-peak room nights for the year and into future years, supporting the destination’s strategy to drive year-round visitation:
- May & September: 13,319 room nights
- 2025: 7,485 | 2026: 4,576 | 2027: 1,258
- Summer: 7,759 room nights
- 2025: 1,475 | 2026: 6,284
- October–December: 27,825 room nights
- 2025: 15,513 | 2026: 6,685 | 2027: 3,627 | 2028: 2,000
STR parent company, CoStar, and Tourism Economics now project 2025 U.S. hotel occupancy to decline year over year to 62.8 percent from 63 percent in 2024. The companies in their prior forecast in January projected 2025 occupancy of 63.1 percent. CoStar and Tourism Economics also now project 2025 U.S. average daily rate to increase 1.3 percent year over year, compared with its prior forecast of 1.6 percent. They now forecast 2024 revenue per available room to increase 1 percent year over year, also down from 1.8 percent in the January forecast. Here's the full article.
Year-to-Date Group Occupancy & Rate Performance (Through May 2025)
- Group Occupancy: 22.2% — an increase from 21.3% in 2024 and 19.9% in 2023
- Average Daily Group Rate (ADR): $216.48 — up from $209.97 in 2024 and showing strong growth over $197.05 in 2023
- Group RevPAR: $48.04 — a slight dip from $44.80 in 2024 but still well above the $39.28 achieved in 2023
Tradeshow & Travel Representation
April–May 2025 Sales Representation Highlights
The team actively promoted Greater Palm Springs at key industry events across the country, including:
- Industry Event, Conferences, Sales Missions & Client Events:
- SITE Southeast – Charlotte, NC
- CALSAE Elevate – Monterey, CA
- Arizona Client Events – Scottsdale, AZ
- PCMA Fashion Show & Visionary Awards – Washington, D.C.
- ConferenceDirect Diversity Conference – Minneapolis
- GSAE & CALSAE Annual Meetings
- Prestige Partner Conference – Los Angeles, CA
- Meeting Today Live – Dallas, TX
- Destination Celebration – Minneapolis, MN & Kansas City, KS
- Visit California Roadshow – D.C. & Atlanta
- Joint Sales Mission with Palm Beaches – Minneapolis & Kansas City
- SITE Northern California & SITE Texas Tech – Puerto Rico
- Sales Calls – Cleveland and Pittsburgh
Upcoming Representation: June–August 2025
Greater Palm Springs will be at the following events:
- PCMA EduCon – Louisville, KY
- IRF Education Institute – Cancun, Mexico
- Esports Travel Summit – Bloomington, IN
- FICP Education Forum – South Carolina
- Maritz Elevate – Chula Vista, CA
- SITE SoCal – Huntington Beach, CA
- HelmsBriscoe – Toronto, Canada
- AMCI Engage – Savannah, GA
- NorthStar Luxury & Wellness – Clearwater, FL
- CEMA – Austin, TX
- ConferenceDirect CDX – Las Vegas, NV
- All-Industry Cruise – San Diego, CA
- ASAE Annual – Los Angeles, CA
- SITE Classic – Maui, HI
- Maritz Activate – Louisville, KY
- Connect Marketplace – Miami, FL
- HPN Global Annual Conference – Las Vegas, NV
- Additional representation in Toronto, Park City, Arlington, and more
Site Inspections & Conversions
January–May 2025
- 40 Site Inspections conducted, representing 50,685 potential room nights
- 14 Site Inspections converted to 30,359 room nights definite
Comparison to January–May 2024
- 74 Site Inspections conducted for 77,767 room nights
- 31 Conversions totaling 29,116 room nights definite
National Travel and Tourism Week: Hotel Partner Engagement
In celebration of National Travel and Tourism Week, Visit Greater Palm Springs hosted its first-ever Hotel Partner Tradeshow in May. The event featured:
- Education on the Four C’s of Sustainability from Lauren Bruggemans, Director of Sustainability & Community Engagement
- Insights and updates from Palm Springs International Airport
- Participation from 33 hotel partners in breakout sessions and the tradeshow
- Valuable one-on-one networking between partners and our Sales, Tourism, and Destination Experience teams
A special thank-you to our host property, Grand Hyatt Indian Wells Resort & Villas, for supporting this successful new event.
Convention Sales Dashboards
Below are dashboards showing our year-to-date non-legacy team production and open tentative leads.
