CONVENTION SALES

The Visit Greater Palm Springs (VGPS) sales team started off 2023 with impressive numbers for January and February. Total leads, new bookings, and new leads have surpassed January/February 2022 results! 

YTD February 2023 sales team productivity:

• 288 total leads, 119% of year-to-date target and 193,182 room nights, compared to 233 leads in 2022 and 144,988 room nights 
• 42 new group bookings, 115% of year-to-date target and 24,336 room nights compared to 34 groups and 20,689 room nights in 2022
• 165 new leads, 120% of year-to-date target and 105,196 room nights compared to 122 leads and 57,789 room nights in 2022 

CBRE Hotel Market Report & Forecast
In 2022, Coachella Valley hotels finished the year with a RevPAR gain of 42.9%. This was the result of an increase in occupancy of 15.6% and a 23.6% gain in average daily room rates (ADR). The 42.9% boost in Coachella Valley RevPAR was better than the national average of 30.2%.   

Looking ahead into 2023, Coachella Valley RevPAR is expected to grow 4.2%. Occupancy is forecast to rise 0.8%, while average room rates are projected to increase 3.4%. Revenue is expected to continue to climb in 2024. 

STR Report January/February 2023
Greater Palm Springs group occupancy year-to date for January and February has nearly reached pre-pandemic numbers, at 29.8% vs. 31.7% in 2019, and average daily group rate has significantly surpassed 2019 levels, at $213.97 vs. $177.58 respectively.

Trips & Travel
The sales team represented Greater Palm Springs at the following events during January and February:  

• Jan 8-11: PCMA Convening Leaders 
• Jan 9: SITE Southern California Installation Meeting  
• Jan 20-23: ESPA Annual Conference 
• Jan 25-27: AMCI Annual Meeting 
• Jan 27: MPINCC Board Meeting 
• Feb 15-17: MPI Sacramento Crab Feed Event 
• Feb 16-17: HPN Corporate Office "Happy Hour" Event 
• Feb 17-20: SITE Global Conference 
• Feb 24-25: Utah Golf & Travel Expo 
• Feb 28-Mar 3: Strategic Site Selection Greater Palm Springs Familiarization Trip 

Site Visits and FAMs
Visit Greater Palm Springs has hosted 21 site experiences with 4 turned definite for a total of 3,287 room nights. The Destination Experience team has been instrumental in helping execute multiple destination experience familiarization (FAM) trips to introduce the destination to new meeting planners and help drive new leads. In January, we hosted 20 meeting executives and media guests for the Palm Springs international Film Festival followed by a FAM in February for Strategic Site Selection, which included six planners from Canada representing $100K worth of room nights for corporate and incentive business.  

Looking forward to March, we will be hosting two additional FAMs, one for Maritz Global Events with a focus on options to cater to their corporate and incentive groups and another for HelmsBriscoe with a focus on wellness including various fitness activities as well as culinary cooking. 

Below are dashboards showing our year-to-date non-legacy team production and open tentative leads. An arrow in the upper right-hand corner of a box indicates additional information is available.