• Advocacy

    Visit Greater Palm Springs advocates on behalf of our partners for policies and funding that supports our region’s economy and enhances quality of life for our residents. We engaged Capitol Advocacy for state government relations representation. In this first legislative year we are working with them on developing a legislative platform for Visit Greater Palm Springs, as well as advocating on a few state bills identified as important to our partners and our region: 

    • SB 584 (Limon) - Oppose: After successful lobbying efforts by a coalition of organizations including CalTravel and local stakeholders, this bill, that seeks to add a 15% statewide tax to short-term rentals, was turned into a 2-year bill last year and remains stalled in Assembly committee. We will continue to monitor this bill and remain ready to act should it be taken up again.  
    • AB 2202 (Rendon) - Watch: This bill aims to increase transparency around cleaning tasks required by short-term rentals by requiring acknowledgement of those tasks at the time of booking. We continue to watch this bill and will seek amendments if needed.  

    In March 2024 we joined U.S. Travel in Washington D.C. for Destination Capitol Hill, where we had the chance to meet with federal lawmakers and underscore travel’s pivotal role in powering the economy and connecting America. Primary asks at those meetings were to lower visa wait times for international visitors, particularly ahead of the World Cup and Olympic Games coming to the U.S., and to reauthorize the FAA. Thanks to their advocacy and the help of our partners, harmful provisions were removed, and the FAA reauthorization passed, including increased air traffic control staffing; investments to modernize air traffic control technology; expanded workforce development grants for pilots, mechanics and manufacturers; and increased funding and flexibility for airport improvement grants.  

    In May 2024 we joined CalTravel for their annual advocacy day in Sacramento. We met with lawmakers to share the record breaking impact of tourism across the state in 2023, support SB 969 (Wiener), which would allow cities and counties in California to establish entertainment zones where alcohol can be consumed in public right-of-ways. We also shared opposition to SB 1372 (Newman), which would restrict CLEAR at California airports, making the state less competitive. We continue to support CalTravel’s efforts to establish a statewide event fund, though realize with the current budget deficits, the legislative support for it may take some time.  

  • Partnership Opportunities

    Partnership opportunities are updated at MyGreaterPS.com, including how to take advantage of free promotional opportunities, website advertising, co-op marketing, and Visit GPS Partnership.  

    Tourism partners can get involved with our current promotions and marketing campaigns and gain additional exposure by: 

    Free and subsidized marketing co-ops are available to tourism partners. View current co-op opportunities here.  

    Website Advertising

    Advertising opportunities are available on our website through our marketing partner DTN. In September and October 2023, partners advertisements on visitgreaterpalmsprings.com had 2,238,437 impressions and 18,550 click-thrus to partner websites. 

    Take advantage of the increased traffic from potential visitors. More info is available here. 

  • Team GPS


    A significant challenge for all businesses continues to be finding qualified employees. TEAM GPS offers education and networking opportunities aimed at growing our tourism workforce and cultivating destination ambassadors. TEAM GPS Champions are destination pros. They know about all of our region’s attractions, experiences, restaurants, events, and things to do and how to find the latest on what’s happening. They’re cheerleaders for our local businesses.

    Through a combination of education, resources, and networking, TEAM GPS can help elevate those with careers in hospitality, connect them with others in the industry, and expand their knowledge and understanding of our destination.

    Hospitality employees can enroll in TEAM GPS for FREE. Email Erica Abarca at erica@visitgreaterps.com for more information.

    Submit Your Offers for the CHAMPIONS PASS – Turn our TEAM GPS Champions into champions for your business by offering a free experience or deal on the TEAM GPS Champions Pass. Email Erica Abarca at erica@visitgreaterps.com to participate.

If you have any questions about Partnership, please contact:
Davis Meyer, Vice President, Government & Industry Relations
davis@visitgreaterps.com | 760.969.1360