PARTNERSHIP & COMMUNTY ENGAGMENT
Partners can gain additional exposure and attract new visitors through several new programs:
Autism Certification - Families with autism want to travel and make memories; they also represent a large, growing segment of the travel market, spending more than $262 billion on autism-related services each year in the U.S. Becoming a Certified Autism Center gives your business a competitive advantage with these visitors and helps develop the skills and awareness of your employees. Learn more on our partner landing page.
Kind Traveler - Kind Traveler is the first Give + Get hotel booking and education platform that empowers travelers to make a positive impact in the communities they visit. Travelers give back to meaningful charities connected to environmental and community impact in destinations and receive kind offers from partnered hotels. Hotels in Greater Palm Springs have the opportunity to participate on this platform through a special program with Visit Greater Palm Springs. Visit KindTraveler.com and contact Jessica Blotter via email to learn more.
Diverse business listing info – Your listings on VisitGreaterPalmSprings.com can now include information about diversity and accessibility. This information also helps us connect you with media and marketing opportunities for diverse owned businesses. Log in at MyGreaterPS.com and update your “Amenities: Business Details”
Management Career Feedback - Please take the Managers in Hospitality Survey to help complete a study that will give us a better understanding of the number of total management careers in the Coachella Valley and shed light on the opportunity that exits with a career in hospitality.
Ongoing Promotion Opportunities:
Chill Deals – Share your packages, special experiences, and deals. Log in at MyGreaterPS.com to upload your “special offers” and attract more visitors.
Events – Submit your events to our visitor events calendar.
For more information about your partnership and opportunities with visit greater palm springs contact Susan Esterling at susan@visitgreaterps.com or Danae Sheehan at danae@visitgreaterps.com.
The first annual Champions of Hospitality Awards & Gala event was held at the Omni Rancho Las Palmas Resort & Spa on November 30, 2022, with over 600 travel industry professionals from across the Coachella Valley attending. Over $81,000 raised at the event went to support the Greater Palm Springs Tourism Foundation, which awarded $43,000 in scholarships in 2022, including to 17 college students from across the Coachella Valley and five senior students from Coachella Valley High School’s Hospitality Academy.
Click here for information on 2022's scholarship recipients.
Emceed by NBC Palm Springs reporter and weekend anchor Kamari Esquerra and NBC Palm Springs Emmy Award-Winning Film Critic/Host Manny the Movie Guy, the event celebrated the resilient and innovative spirit of the Greater Palm Springs tourism and hospitality industry.
Click here for more info and to see all of the award recipients.
Monthly Meet & Sees give partners an opportunity to experience new venues and network with our hospitality community. Thank you to our November Meet & See host, the Coahella Valley History Museum in Indio, for an evening packed with entertainment and experiences. Our partner holiday was held at our offices in Rancho Mirage in December featuring delicious bites and sips from Lulu Catering and Events.
Meet & See at Coachella Valley History Museum
November 10
Annual Concierge Mixer at the Modernism Museum
December 1
Visit Greater Palm Springs Holiday Party
December 13
Partners can look forward to invites to more networking, education, and experience events thanks to the support of our Oasis and San Jacinto Partners:
We welcomed 7 new partners in November and December 2022:
- FARM Palm Springs
- Tac/Quila
- Clandestino Palm Springs
- Desert Island Golf & Country Club
- Jennifer Yount Photography
- The Galleri Classic
- Azure Palm Hot Springs Resort & Day Spa Oasis
The generous support of our new and renewing partners helps us fulfill our mission of positively affecting the region’s tourism economy and quality of life.
A significant challenge for all businesses going into 2022 has been finding employees. TEAM GPS offers education and networking opportunities aimed at growing our tourism workforce and cultivating destination ambassadors. TEAM GPS Champions are destination pros. They know about all of our region’s attractions, experiences, restaurants, events, and things to do and how to find the latest on what’s happening. They’re cheerleaders for our local businesses.
Through a combination of education, resources, and networking, TEAM GPS can help elevate those with careers in hospitality, connect them with others in the industry, and expand their knowledge and understanding of our destination.
Hospitality employees can enroll in TEAM GPS for FREE. Email Erica Abarca at erica@visitgreaterps.com for more information.
Submit Your Offers for the CHAMPIONS PASS – Turn our TEAM GPS Champions into champions for your business by offering a free experience or deal on the TEAM GPS Champions Pass. Email Erica Abarca at erica@visitgreaterps.com to participate.
WORKFORCE DEVELOPMENT
The Greater Palm Springs Tourism Foundation has partnered with OneFuture Coachella Valley to increase the number of students from across the Coachella Valley entering into careers in hospitality. The strategy includes providing student scholarships, mentorship and networking opportunities, increasing work experience opportunities, establishing a regional undergraduate internship program in hospitality, and engaging regional hospitality executives to provide expertise, among other objectives.
College Scholarships are available through One Future’s application portal.
Hotels, restaurants and hospitality business interested in getting involved can contact Lauren Bruggemans at LaurenB@VisitGreaterPS.com
Careers in Hospitality Campaign
To support our workforce development efforts we’re running ads on local digital, and social media platforms, as well as radio and billboard, connecting to our Careers in Hospitality Landing Page and Hospitality Education Landing Page with information about our local culinary and hospitality training and degree programs.
- 2-Year Board Priorities
- Current Agenda & Packet
- President's Summary
- Air Service Updates
- Marketing Updates
- Communications & Film Updates
- Digital Updates
- Social Updates
- Convention Sales
- Pace Report
- Partnership Updates
- Tourism Development
- Research Updates
- Smith Travel Research
- Vacation Rental Data
- Past Board Meetings Archive
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Partnership Opportunities
Partnership opportunities are updated at MyGreaterPS.com, including how to take advantage of free promotional opportunities, website advertising, co-op marketing, and Visit GPS Partnership.
Tourism partners can get involved with our current promotions and marketing campaigns and gain additional exposure by:
- Reviewing listings on visitgreaterpalmsprings.com and at dinegps.com to ensure they accurately reflect your current offerings and images
- Posting deals and special offers at MyGreaterPS.com
- Posting your events to our visitor calendar at MyGreaterPS.com
Free and subsidized marketing co-ops are available to tourism partners. View current co-op opportunities here.
WEBSITE ADVERTISING
Advertising opportunities are available on our website through our marketing partner DTN. In March and April of 2022, partners advertisements on visitgreaterpalmsprings.com had 2,180,197 impressions and 13,998 click-thrus to partner websites.Take advantage of the increased traffic from potential visitors. More Info is available here.
Below are dashboards showing our year-to-date Partnership production, including total number of partners (new and renewal), total number of partners by city, total number of partner Chill Deals and total number of partner Chill Deals by city and type.
If you have any questions about Partnership, please contact:
Davis Meyer, Senior Director of Community Engagement
davis@visitgreaterps.com | 760.969.1360