10 Ways to Escape Your Ordinary in Greater Palm Springs

Tourism in Greater Palm Springs

As the economic cornerstone of Greater Palm Springs, tourism is not just a key driver of revenue, it’s a major source of employment, innovation, and investment across the region. In 2023, the tourism industry generated a record-breaking $9 billion in total economic impact, supporting approximately one in four jobs in the region.

Greater Palm Springs’ tourism sector is anchored by a compelling mix of luxury resorts, boutique hotels, wellness retreats, attractions, outdoor recreation, world-famous events, and a vibrant arts and culture scene. As one of the most iconic destinations in Southern California, it attracts visitors year-round for relaxation, adventure, and unforgettable experiences. The region’s 14.4 million annual visitors contribute directly to its thriving hospitality, retail, and service industries.

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Ready to Dive Deeper?

Unlock the full potential of tourism development in Greater Palm Springs with access to detailed market research, visitor data, and customized insights. Whether you're exploring new builds or adaptive reuse, we’ll help you make informed decisions in one of Southern California’s most sought-after destinations.

Connect with Director of Economic Development Sean Smith to learn more.