MARKETING

On March 15, all consumer and meeting advertising campaigns were paused in response to the COVID-19 global pandemic. These campaigns remained paused throughout the month of April. Since the suspension, the CVB has focused efforts on providing local resources as well as public service announcements educating partners and the local community through local television and billboards.

For the month of April, local billboard impressions amounted to 4.1M impressions, and local cable television generated 17.1M impressions, which included 1,983 local TV spots for the "Stay In. Take Out" campaign promoting local restaurants for takeout and delivery options.

On April 3, the Greater Palm Springs CVB launched public service announcements (PSAs) on KESQ-ABC, KPSP-CBS, KMIR-NBC, KDFX-FOX, CW, KUNA-TELEMUNDO, KVER-UNIVISION, and Coachella Valley and Riverside County Spectrum cable. This amounted to 59.5M impressions, which included 6,462 local television spots.

These local campaigns were secured by our media agency, JNS Next, at no cost.

  • Digital

    On March 15, all paid digital media was paused and remained paused throughout the month of April. Prior to the suspension, national digital campaigns — including Expedia, Travelzoo, TripAdvisor, Adara, and Weather Channel generated strong website engagement and ROI.

    Click on a box below for more information.

  • Television

    On March 15, all paid TV ads were paused, including brand and Partner spots, and remained paused throughout the month of April. On April 3, the Greater Palm Springs CVB launched local public service announcements (PSAs) on KESQ-ABC, KPSP-CBS, KMIR-NBC, KDFX-FOX, CW, KUNA-TELEMUNDO, KVER-UNIVISION, and Coachella Valley and Riverside County Spectrum cable. This amounted to 59.5M impressions and 6,462 local television spots. Local television also ran the "Stay In. Take Out" campaign promoting local restaurants for takeout and delivery options. Those spots generated 17.1M impressions and 1,983 local spots.

    To view all of our video creative, visit our YouTube page.

    Click on a box below for more information.

  • Billboard

    On March 15, all paid billboard advertising was paused and remained paused throughout the month of April. Local billboards began running in April promoting the "Stay In. Take Out" campaign promoting local restaurants for takeout and delivery options. Thses billboards generated 4.1M impressions.

    Click on the box below for more information.

  • Radio

    We have not launched any radio campaigns so far in 2020 for the destination.

    Click on a box below for more information.

  • Print

    There were no print campaigns in the month of April.

    Click on the box below for more information.

  • Meetings

    On March 15, meetings & conventions sales media was paused and remained paused throughout the month of April.

    Click on the box below for more information.

  • Airline

    On March 15, all airline media was paused and remained paused throughout the month of April.

    Click on a box below for more information.

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Marketing Officer
cpace@gpscvb.com | 760.969.1347

Dana Fury, Marketing Manager
dfury@gpscvb.com | 760.969.1345​