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  • Digital

    Three new programs were launched to promote summer visitation:

    NEW: Campaign with AARP targeting the 55+ traveling population, with custom editorial content and digital advertisements, generating 25K impressions.

    NEW: A native advertising campaign deployed with Nativo promoting the summer season with article “Eight Reasons to Visit Greater Palm Springs in the Summer,” which generated 1.1M impressions.

    NEW: On-site digital out-of-home advertising at the Desert Hills Premium Outlets. With shopping demographics shifting from international visitors to a majority drive market audience, these digital panels highlight summer messaging, encouraging shoppers to book their summer getaway in Greater Palm Springs. This campaign generated 844K impressions in May.

    For the month of May, Expedia generated 3.1M impressions. As a result of this campaign, 16.4K room nights were booked and $5M in revenue was generated.

    In May, TripAdvisor generated 454K impressions, which resulted in 1.4K room nights and $384K in revenue.

    Adara generated 2.3M impressions, and as a result 290 room nights were booked equating to $81K in revenue.

    Travelzoo generated 18.2M impressions in May, which resulted in 656 room nights and $148K in revenue.

    Centro generated 1.5M impressions and as a result, 61 room nights were booked equating to $53K in revenue.

    Edge Media Network, targeting the LGBTQ audience, generated 760K impressions.

    SpaFinder also launched in May, promoting local spas with digital advertising, email marketing and editorial content. This program generated 360K impressions.

    A display campaign deployed on Weather.com targeting Los Angeles, San Diego and San Francisco during cloudy, cold or overcast conditions. In May, this program generated 70K impressions.

    In addition to these campaigns, Love Local advertising continued to run, promoting local businesses to Coachella Valley and Riverside County residents. In May, digital advertising on Centro generated 362K impressions and The Desert Sun generated 31K impressions.

    The Trailicious Pass campaign included digital advertising via Centro as well, generating 321K impressions during the first two weeks of May, until the pass concluded on May 16.

    Lastly, the Safer Together, Greater Together Pledge generated 301K impressions on Centro for the month of May.

  • Television

    During the month of May, television impressions amounted to 1.9B and included 95K spots. Television tactics included cable, connected television and KTLA-(Los Angeles). Markets included Los Angeles, Orange County, San Diego, Phoenix, Las Vegas, San Francisco, Seattle, Portland, Chicago, Dallas, Denver, Houston, Oakland and Salt Lake City.

    May’s results also included the addition of partner co-op television advertising, with the Hyatt Regency Indian Wells, Renaissance Esmeralda Resort & Spa Indian Wells, Westin Mission Hills Golf Resort & Spa, The Ritz-Carlton Rancho Mirage, Omni Rancho Las Palmas and the City of La Quinta. Additional partner co-op spots for the City of Palm Springs will begin in June.

    Below are the summer co-op spots that began running in May and June.

     

    Click on a box below for more information.

  • Billboard

    From June, total billboard impressions amounted to 41.7M. Local billboards promoting the Love Local campaign generated 317K impressions.

    COVID-19 Response Media:
    COVID-19 response campaign public service announcements ran across local television with Vaccination, Greater Together and Hospitality Relief/Foundation messages in May, which amounted to 35M impressions and 4K total television spots.

    Click on the box below for more information.

  • Radio

    No radio campaigns have launched in May 2021.

    Click on the box below for more information.

  • Print

    No print advertising ran in May 2021.

    Click on the box below for information or previous impressions.

  • Meetings

    After pausing media in March 2020, Greater Palm Springs is excited to have relaunched meetings media in April. During the month of May, the “Meetings Mean More” campaign continued to target meeting professionals with the overall goal of motivating bookings of group business. The campaign is designed to educate planners on Greater Palm springs while promoting accessibility, safety protocols and wide-open spaces available for meetings.

    For the month of May, meetings advertising earned 1.5M impressions and included digital advertising via Centro, USAE, Conference Direct, Northstar and Smart Meetings. 

    Click on the box below for more information.

  • Airline

    No airline advertising ran in May 2021.

    Click on the box below for more information.

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Marketing Officer
cpace@gpscvb.com | 760.969.1347

Dana Fury, Marketing Manager
dfury@gpscvb.com | 760.969.1345​