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  • Digital

    On March 15, all paid digital media was paused. Prior to the suspension, national digital campaigns, including Expedia, Travelzoo, TripAdvisor, Adara and Weather Channel—generated strong website engagement and ROI. In mid-June, digital media began to relaunch on a limited scale.

    For the months of November and December, Expedia generated 1.2M impressions. On August 13, an Expedia co-op with Visit California launched, targeting CA markets alongside the Visit CA and other CA destinations. This campaign has generated 1.9M impressions for November and December.

    In September, TripAdvisor launched in Los Angeles, Orange County, San Diego, San Francisco, Phoenix, Las Vegas and Seattle. The campaign generated 3M impressions for this period.

    Travelzoo launched in October as well, with the campaign earning 7.8M impressions in November and December.

    In addition to Expedia, co-op programs with Visit California also included Adara and Pandora. In November and December, Adara earned 1.86M impressions and Pandora generated 499.6K impressions.

    Beginning in June, the Safer Together, Greater Together campaign launched digitally to promote the destination safety pledge. This campaign generated 296K impressions for the months of November and December but was paused in early December along with most out-of-market media.

    The Love Local campaign launched on December 14. Digital impressions on Centro generated 460,922 impressions, and the Desert Sun generated 73,673 impressions through the month.

    Click on a box below for more information.

  • Television

    On March 15, all paid TV ads were paused, including brand and Partner spots, and remained paused throughout the month of May. In June, television resumed in Los Angeles, Orange County, San Diego, Phoenix, Las Vegas, San Francisco and Seattle on cable, connected television and KTLA.

    During the months of November and December, television impressions amounted to 2.25B and included 226K spots across cable, connected television, and KTLA. Fly market television advertising resumed in early November but was paused on November 19 in accordance with travel advisories.

    Television spots for the Safer Together, Greater Together; Hospitality Relief/Foundation; Mask Up; and Get Tested campaigns in November and December amounted to 305.5M total impressions and 19K total television spots.

    To view all of our video creative, visit our YouTube page.

    Click on a box below for more information.

  • Billboard

    On March 15, all paid billboard advertising was paused and remained paused throughout the month of May. Local billboards began running in April. In June, Billboards began running in Los Angeles and San Diego.

    From November through December, total billboard impressions amounted to 16.8M.

    In addition, local billboards ran in Greater Palm Springs promoting the Get Tested campaign, which generated 8.2M impressions for the period. Local billboards promoting the Love Local campaign also ran in November and December, generating 173K impressions.

    Click on the box below for more information.

  • Radio

    We have not launched any radio campaigns so far in 2020 for the destination.

  • Print

    As part of the Love Local campaign, a print ad ran in the Desert Sun on December 20, which generated 45,803 local impressions.

    Click on the box below for more information on our print impressions throughout 2020.

  • Meetings

    On March 15, meetings and conventions sales media was paused and remained paused throughout the month of September and October.

  • Airline

    On March 15, all airline media was paused and remained paused throughout the month of September and October.

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Marketing Officer
cpace@gpscvb.com | 760.969.1347

Dana Fury, Marketing Manager
dfury@gpscvb.com | 760.969.1345​