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  • Digital

    For the months of January and February, Expedia generated 3.28M impressions. As a result of this campaign, 21.3K room nights were booked and $5M in revenue was generated.

    In February, TripAdvisor generated 3.3M impressions, which resulted in 1.4K room nights and $362.8K in revenue.

    Adara generated 934K impressions, and as a result 85 room nights were booked equating to $9.1K in revenue.

    Centro generated 1.08M impressions, which produced 174 room nights and $39.1K in revenue.

    Edge Media Network, targeting an LGBT audience, generated 483K impressions.

    In January and February, the Love Local campaign included digital advertising with Centro, The Desert Sun and Palm Springs Life. Centro generated 1.3M impressions, and The Desert Sun generated 156K impressions. Palm Springs Life generated 200K impressions.

    The Trailicious Pass campaign included digital advertising with Centro, which generated over 349K impressions for the month of February.

    Lastly, the Safer Together, Greater Together Pledge campaign generated 415K impressions on Centro for the month of February.

    Click on a box below for more information.

  • Television

    During the months of January and February, television impressions amounted to 1.7B and included 156K spots. Television tactics included cable, connected television and KTLA-(Los Angeles). Markets included Los Angeles, Orange County, San Diego, Phoenix, Las Vegas, San Francisco, Seattle, Portland, Chicago, Minneapolis, New York, Dallas, Denver, Atlanta, Houston, Boise, Eugene, Philadelphia, Oakland and Salt Lake City.

    Covid-19 response campaign public service announcements ran across local television with Greater Together, Hospitality Relief/Foundation, Mask Up and Get Tested messages in January and February, which amounted to 300.7M total impressions and 18.9K total television spots.

    Below are the spots that ran for the report time period.

     

     

    Click on a box below for more information.

  • Billboard

    From January and February, total billboard impressions amounted to 11.8M.

    In addition, local billboards ran in Greater Palm Springs promoting the Get Tested campaign, which generated 8.2M impressions for the period. Local billboards promoting the Love Local campaign also ran in November and December, generating 1.6M impressions.

    Click on the box below for more information.

  • Radio

    No radio campaigns have launched in 2021.

    Click on the box below for more information on our impressions throughout 2020.

  • Print

    A print ad ran in Palm Springs Life in January’s “Taste” issue, which generated 169K impressions.

    Click on the box below for more information.

  • Meetings

    No meetings advertising ran in January or February.

    Click on the box below for more information on our impressions throughout 2020.

  • Airline

    No airline advertising ran in January or February.

    Click on the box below for more information on our impressions throughout 2020.

If you have any questions about Marketing, please contact:
Colleen Pace, Chief Marketing Officer
cpace@gpscvb.com | 760.969.1347

Dana Fury, Marketing Manager
dfury@gpscvb.com | 760.969.1345​