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  • Digital

    NEW: In July, a Southwest Airlines dedicated campaign launched targeting key flight markets, which included digital advertising, television, and streaming radio. This campaign generated 4.5M impressions during this period. The Southwest Airlines Expedia campaign resulted in 484 room nights and $203K in revenue generated.

    NEW: The Summer Eats dining pass launched, promoting local restaurants to Coachella Valley and Riverside County residents. Digital advertising for this campaign included digital outdoor advertising at the Desert Hills Premium Outlets, which generated 4.6M impressions, and digital advertising via Centro which generated 2.7M impressions. This campaign also included a custom article promoted by Nativo, a content publisher, which generated 398K impressions.

    NEW: Co-op campaigns with Visit California launched in June and will continue through the month of September. These co-ops include Expedia, Adara, TripAdvisor and Sojern. 15.9M impressions were generated from these campaigns in June, July and August. The Visit California Expedia campaign resulted in 14K room nights and $4M in revenue generated.

    For the months of June, July and August, the Visit GreaterPS Expedia destination campaign generated 4.03M impressions. As a result, 16K room nights were booked and $4.9M in revenue was generated.

    In June, July and August, TripAdvisor generated 721K impressions, which resulted in 2.4K room nights and $832K in revenue.

    Adara generated 5.8M impressions, and as a result 217 room nights were booked equating to $114.4K in revenue.

    Centro generated 8.7M impressions.

    Edge Media Network, targeting an LGBTQ audience, generated 924K impressions.

    SpaFinder promoted destination spas and generated 1.5M impressions.

    Outdoor advertising at the Desert Hills Premium Outlets promoting summer Check In, Chill Out messaging generated 2.3M impressions.

    The Love Local and Safer Together, Greater Together Pledge campaigns ran in June and concluded at the end of the month. The Pledge campaign was re-deployed in August to promote the destination’s travel pledge to safety. This campaign generated 936K impressions on Centro for the months of June and August.

  • Television

    During the months of June, July and August, television impressions amounted to 7.98B and included 489K spots. Television tactics included cable, connected television and KTLA-(Los Angeles). Markets included LA, San Diego, Las Vegas, Phoenix, San Francisco, Oakland, Salt Lake City, Denver, Dalls, Portland, and Seattle. 

    These results also include Summer Chill partner co-op campaigns with the Hyatt Regency Indian Wells, Renaissance Esmeralda Resort & Spa Indian Wells, Westin Mission Hills Golf Resort & Spa, The Ritz-Carlton Rancho Mirage, Omni Rancho Las Palmas, City of Palm Springs and the City of La Quinta.

    Covid response public service announcement television spots for Vaccination, Greater Together and Hospitality Relief generated 83M total impressions and 9.2K total television spots.

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  • Billboard

    For June, July and August, Greater Palm Springs brand billboard impressions amounted to 103.4M.

    Local billboards promoting the Summer Eats dining pass generated 1.2M impressions.

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  • Radio

    NEW: Streaming audio campaigns deployed with iHeart Radio and Pandora promoted Summer Chill messaging as well as the Summer Eats pass. These campaigns generated 844K impressions and 1.6M impressions.

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  • Print

    No print advertising ran from June through August 2021.

    Click on the box below for information or previous impressions.

  • Meetings

    Greater Palm Springs relaunched meetings media in April 2021. During the months of June through August, the “Meetings Mean More” campaign continued to target meeting professionals with the overall goal of motivating bookings of group business.

    For the months of June, July and August, meetings adverting earned 3.1M impressions and included digital advertising via Centro, USAE, Northstar, PCMA, ASAE and Smart Meetings. 

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  • Airline

    No airline advertising ran from June through August 2021.

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If you have any questions about Marketing, please contact:
Colleen Pace, Chief Marketing Officer
cpace@gpscvb.com | 760.969.1347

Dana Fury, Marketing Manager
dfury@gpscvb.com | 760.969.1345​