Smith Travel Research

Smith Travel Research provides data benchmarking, analytics, and marketplace insights for global hospitality sectors. 

March 2024 Trends
Greater Palm Springs occupancy was at 77.5%, a 1.8% decrease from 2023. ADR was up 4.4% at $302.67. This resulted in a RevPAR of $234.59, up 2.4% over 2023. 

April 2024 Trends
Hotels reported less demand than in previous years during the Coachella Valley Music and Arts Festival. Stagecoach, however, was touted as one of the most successful events to date.

Occupancy was at 70.7%, a 5.5% decrease from 2023. ADR for April was $311.80, down 4.7% from 2023. While this is the lowest ADR we have seen post-pandemic, we are still 22% above pre-pandemic ADR.

Year-to-date figures through April show a decline of 4.9% in occupancy compared to same time last year, and a marginal increase of 0.1 in ADR%. This slight rise in ADR was not sufficient to offset the drop in occupancy, resulting in a year-to-date RevPAR of $188.59, or a 4.8% decrease.

May 2024 Trends
May 2024’s preliminary numbers suggest a slight increase in occupancy and ADR currently reflecting a 1.6% increase in RevPAR over May 2023. 

The numbers below reflect data for July 2024. An arrow in the upper right-hand corner of a box below indicates additional information is available. Click to open.