Smith Travel Research
Monthly Performance Overview: November & December 2024
The final months of 2024 showcased positive trends in occupancy, signaling continued demand for Greater Palm Springs as a destination. While ADR experienced slight fluctuations, the overall performance, particularly in December, reflected steady growth in occupancy, ADR and RevPAR. Below is a breakdown of key performance highlights:
November 2024
- Occupancy: 64.8% (+1.1% from 64.1% in 2023)
- ADR: $214.47 (-1.6% from $217.96 in 2023)
- RevPAR: $139.02 (-0.5% from $139.73 in 2023)
December 2024
- Occupancy: 57.9% (+5.0% from 55.2% in 2023)
- ADR: $204.36 (+0.09% from $202.51 in 2023)
- RevPAR: $118.37 (+5.9% from $111.75 in 2023)
2024 Performance
Overall, 2024 presented a mixed performance compared to 2023. While certain months reflected stable or slightly higher ADR and RevPAR, occupancy levels showed a decline, likely influenced by a 12% post-COVID increase in supply coupled with a softening in leisure travel demand. This contrasts with the strong demand-driven growth experienced in 2023.
2024 | 2023 | % Change | |
Occupancy | 59.9% | 62.0% | -3.3% |
ADR | $216.75 | $221.48 | -2.1% |
RevPAR | $129.86 | $137.28 | -5.4% |
While we are seeing a decrease in YOY percent change for Occupancy (-3.3), ADR (-2.1), and RevPAR (-5.4), we did experience strong results compared to the pre-pandemic benchmarks.
Looking Ahead
Similar to trends observed by other trusted industry data providers (Skift, Tourism Economics, Hotel Horizons) our data indicates that the increase in hotel demand driven by the pandemic leveled off in 2024 and 2025 is positioned to reflect a more stable, “normalized” market.
Greater Palm Springs Occupancy
The numbers below reflect data for January 2025. An arrow in the upper right-hand corner of a box below indicates additional information is available. Click to open.
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