2026 YTD PERFORMANCE OVERVIEW
Despite what may appear at first glance to be a dip in January 2026, it is important to contextualize this observed decline: January 2025 experienced an unusually high spike in demand due to the displacement of residents from the Los Angeles wildfires, which artificially inflated occupancy and average daily rate metrics for that month.
When adjusting for this anomaly, January 2026 still reflects healthy market growth, with occupancy approximately 9% higher than January 2024 and ADR up roughly 7% over the same period.
January 2026
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Occupancy: 64.1% (-3.3% from 66.3% in 2025; up 9% from 58.8% in 2024)
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ADR: $227.79 (+1.8% from $223.71 in 2025; up 7% from $211.73 in 2024)
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RevPAR: $146.00 (-1.5% from $148.29 in 2025)
February 2026
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Occupancy: 73.9% (+3.0% from 71.1% in 2025)
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ADR: $269.40 (+5.3% from $255.77 in 2025)
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RevPAR: $198.98 (+8.5% from $183.37 in 2025)
YTD 2026
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Occupancy: 68.9% (+0.1% from 68.8% in 2025)
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ADR: $248.91 (+3.9% from $239.49 in 2025)
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RevPAR: $171.48 (+4.0% from $164.87 in 2025)
Early data through March 14 suggests this trend is continuing, with occupancy, ADR, and RevPAR all showing meaningful increases compared to the same period last year.
March MTD (through the 14th):
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Occupancy: 84.3% (+2.7% compared to 2025)
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ADR: $369.16 (+9.2% compared to 2025)
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RevPAR: $311.16 (+12.2% compared to 2025)
These results reflect the strong demand anticipated for the first quarter and show that the positive trajectory observed in February has carried through early March, consistent with forecasts from our lodging partners and setting the stage for a strong remainder of the quarter.
Holiday Spotlight: Valentine’s Day Performance
Valentine’s Day 2026, which fell on a Saturday compared to a Friday in 2025, had a notable impact on performance. Occupancy for the holiday increased by roughly 23% year-over-year, while ADR rose approximately 19%.
In both 2026 and 2025, the Valentine’s Day weekend also aligned with the Presidents Day Monday holiday, further amplifying demand and extending the leisure travel window. This illustrates the influence of calendar alignment on seasonal travel patterns and highlights how long weekends can shift demand for key leisure dates.
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