Growing Strong: Agriculture in Greater Palm Springs 

A century-old industry powered by innovation, sustainability, and year-round opportunity. 

Agriculture is one of the Coachella Valley’s oldest and most economically significant industries, generating more than $600 million in annual crop value and supporting thousands of jobs across farming, food production, and distribution. Thanks to its unique desert climate and year-round sunshine, the region boasts one of the longest and most productive growing seasons in the country.  

From family-owned farms like North Shore Living, a 10-acre solar-powered hydroponic herb grower, to major producers such as Ocean Mist Farms and Prime Time International, the Greater Palm Springs valley offers a rich spectrum of agricultural leadership rooted in tradition and innovation. Peter Rabbit Farms, a third- and fourth-generation grower of fruits, vegetables, and turf grass, exemplifies the region’s deep farming heritage. 

For agriculture-related companies seeking relocation or expansion opportunities, Greater Palm Springs offers a compelling value proposition. The region’s strategic location, which is within reach of major urban centers like Los Angeles and Phoenix, enables efficient distribution networks, faster time-to-market, and lower logistic costs. Combined with a strong agricultural heritage and forward-thinking practices, this makes the Coachella Valley a prime destination for growth. 

Major Crops & Products

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date groves

The Coachella Valley produces more than 95% of the nation’s dates, celebrated each year at the Indio Date Festival. 

grapes

The Coachella Valley is a leading supplier of lemons, oranges, and premium grapes for national and international markets.  

peter rabbit farms

Grown during the cooler months when other regions pause production, giving the valley a seasonal advantage. 

Strong Infrastructure for Smart, Sustainable Farming

Local agencies, including the Coachella Valley Water District (CVWD), Imperial Irrigation District (IID), and the Riverside County Agricultural Commissioner’s Office, offer robust infrastructure, regulatory support, and technical expertise to help growers thrive in a rapidly changing global market.

CVWD and IID provide reliable access to Colorado River water, delivering it through highly efficient canal and pipeline systems that support year-round crop production and promote long-term sustainability. Both agencies invest in conservation programs, water-efficiency incentives, and advanced irrigation technology to ensure that growers can maintain productivity while protecting natural resources.

The Riverside County Agricultural Commissioner ensures a fair, safe, and competitive agricultural environment by providing vital services such as pest detection and control, organic certification, and export inspection. These services help streamline operations and open new markets for local producers.

Local farms are also leading the way in innovation, integrating precision agriculture, drone technology, and renewable energy systems like solar-powered pumps to boost efficiency and reduce environmental impact.

Grow With Confidence

Connect with the experts, resources, and regional partners driving agricultural success in the Coachella Valley. Start growing your future in one of Southern California’s most productive farming regions.

Connect with Director of Economic Development, Sean Smith, to learn more.